This presentation looks at how competitive the hosting and other such marketplaces have become. It discusses what savvy marketers are doing to overcome what has become unrealistic bidding wars in both Adwords PPC and in the CPA payouts for new signups. It looks at why so many companies led by so-called marketer who only know how to follow the pack are failing while those who are using non-conventional marketers such as Lunarpages, Hosting.com, UK2 and others have been leading the pack.

1. (Curtis) R. Curtis, Chief Rainmaker
Sharksfly Marketing Solutions Inc.
Curtis@Sharksfly.com
Sharksfly Marketing Solutions

2. “Web Hosting Companies
Are Having to Pay Out
Very High CPAs!”
“So how do they
make any money?”
Affiliate Marketing/Lead Generation In a Highly Competitive Market

3. Web Hosting Affiliate CPAs
Affiliate Marketing/Lead Generation In a Highly Competitive Market

4. Yet..Great Web Hosts, Hosting
Resellers & Affiliates Can Make
Gobs of Money
“BUT…they are few &
far between!!!”
Affiliate Marketing/Lead Generation In a Highly Competitive Market

5. Why is It So Hard to Succeed???
 It is one of the most
competitive spaces!
 It is very crowded
market space!
 Most will not make
enough $s to survive!
Affiliate Marketing/Lead Generation In a Highly Competitive Market

6. And…Why Do So Many Fail?
Put up banners & wait!
Target & chase after the
same keywords!
Do not have $s & resources to
compete with the big dogs!
Forget that it is all about people,
not technology!
Affiliate Marketing/Lead Generation In a Highly Competitive Market

7. BUT wait ….there is a
better way!!
However there are
few things you will
need to avoid…
Affiliate Marketing/Lead Generation In a Highly Competitive Market

8. Quick tips before starting
1. Study & learn from the best
2. Put in the time & effort
3. Determination & motivation
4. Self-discipline & time mgt.
5. Stay positive & optimistic
6. Communicate with Program Managers

9. Change the Playing Field!
Do not follow the pack!
Do not target hosting
related keywords!
Do not focus on
selling hosting!
Be Different – Change Your Selling Mindset!
Affiliate Marketing/Lead Generation In a Highly Competitive Market

10. “The Secret Sauce!”
Focus on Helping People with Problems!!
There are more
people with problems
than people who need
hosting AND they are
starving for answers!!
Affiliate Marketing/Lead Generation In a Highly Competitive Market

11. Why is Trust So Important?
People who trust you
are more likely going
to TRUST “your
recommendations”
Affiliate Marketing/Lead Generation In a Highly Competitive Market

12. How to Find Starving People?
Look for people asking
questions or having
problems related to
web hosting
*** Trust me… there
are lots of them!!!***
Affiliate Marketing/Lead Generation In a Highly Competitive Market

13. Seek Out People in Distress!
Answer questions in forums
Write articles & blog about
web hosting issues
Create solutions to common
problems
i.e. “Web site keeps crashing!”
Affiliate Marketing/Lead Generation In a Highly Competitive Market

14. Support is the great differentiator
 Online manuals, forums, wikis & FAQs
 Online tutorials & other visuals
 24 x 7 Live chat & phone support
 24x7 Knowledgeable technicians
 Blogs & user communities
… the more the better!
Affiliate Marketing/Lead Generation In a Highly Competitive Market

15. Write Articles & E-Books About
Common Problems & Solutions
Then make them freely
available everywhere!
So am I crazy?
Why would I share this Information?
Affiliate Marketing/Lead Generation In a Highly Competitive Market

16. Saving the Best for Last!
REMEMBER:
“Solve people’s problems and
you WILL GET their trust you
need to convert your
recommendations into sales”
Affiliate Marketing/Lead Generation In a Highly Competitive Market

17. BUT You Still Need “Great SEO”
Affiliate Marketing/Lead Generation In a Highly Competitive Market

18. Please Complete Survey!
Session Track: Marketing & Sales Track
Session Title: Affiliate Marketing/Lead Generation In a
Highly Competitive Market
(Curtis) R. Curtis, Chief Rainmaker
SharksFly Marketing Solutions Inc.
Curtis@SharksFly.com
Tel: 1.206.414.3654
Cell: 1.604.313.7377
Sharksfly Marketing Solutions