How to create a start-up and get an idea to market.

1. I’M DAREN KLUM
Thanks for having me!

2. NOT RELATED

3. WHO AM I?
I’M A TECHNOLOGIST
I’M A MUSICIAN
I’M AN ARTIST
I’M A DAD

4. WHERE AM I FROM?
PEQUOT LAKES
NORTH OAKS
LIVE IN SHOREVIEW

5. EDUCATION
BROWN COLLEGE
MANKATO STATE
UNIVERSITY OF MN.

6. WORKED FOR GREAT
COMPANIES….

7. EXPERIENCE
TECHNOLOGY, FINANCE,
E-COMMERCE, PC’S, IT,
SOFTWARE, DIGITAL,
MARKETING, SALES,
HERDING CATS

8. SERIAL ENTREPRENEUR

9. BOTH COMPANIES
STARTED WITH BIG
IDEAS
SUBMERSION
DIGITAL SECURITY

10. HARDCORE
REVOLUTIONIZED
COMPUTER COOLING

11. GROUND BREAKING
PRODUCTS

12. IT TOOK A TEAM

13. LESSONS LEARNED AT
HARDCORE COMPUTER
MARRY THE MARKET
HIRE GREAT PEOPLE
FOCUS ON SALES
DON’T SUCK

14. MY FAVORITE
MEMORIES

15. WHY WOULD I LEAVE
THE COMPANY I
FOUNDED?
PARTNER CONFLICT!

16. A NEW COMPANY WAS
BORN – CRAM!
LETS SOLVE A REALLY
BIG PROBLEM THIS
TIME – DIGITAL PIRACY

17. I HAD THE IDEA, BUT I
NEEDED A WOZ
I GOT A MATT INSTEAD

18. TOGETHER WE MADE
THE IDEA BETTER!
THE IDEA LED TO
OTHER BELIEVERS

19. THE BELIEVERS WERE
UNBELIEVABLE
PRESIDENT CBS
PRESIDENT BEST BUY
HEAD OF SONY -
BROADBAND

20. WHY DID THEY
COME?
I LEARNED THAT GREAT
IDEAS ATTRACT GREAT
PEOPLE

21. A PRODUCT WAS BORN
FROM NOTHING
WHAT IS THE VENU?

22. THE PRODUCT IS A
REALITY– NOW WHAT?
RAISE MONEY AND
GET IT TO MARKET
AS FAST AS YOU CAN

23. HOW TO RAISE MONEY
DEBT
EQUITY
SALES (THE BEST!)

24. THINGS I HAVE
LEARNED AT CRAM
MEET CLIENTS EARLY
PERSONAL INVENTORY
FAIL FAST, LEARN FAST
ALWAYS IMPROVE

25. What my mom What friends What society
thinks I do think I do thinks I do
What investors What I think What I really
think I do I do do

26. THINGS TO REMEMBER
DOING THIS IS TOUGH
FIND A SOUL MATE
DON’T EVER QUIT

27. “GET INTO THE PEOPLE
BUSINESS, IT’S THE
BEST BUSINESS OF
THEM ALL!”

28. THANK YOU!
Daren Klum
Daren.klum@cramworld.com
651-324-4440