Educational SEO / SEM PowerPoint For Classes, Organizations, Business Meeting...
Seo secret
1. SEO Secret
Recipe
SEO Expert
Your Complete
SEO Guide
For Success on the Web
Everything You Need To
Know to Get Google
Turbo Top-Ranking In Days
Top Listings in Major Search Engines
No More PPC (Pay-Per-Click)
•
Website Owners
•
Webmasters
•
Affiliates
•
Newbies
•
Business Owners
•
Even Seasoned SEOs
1
Everyone will gain something from this course
My name is Craig Seaton, an internet entrepreneur operating many
successful high-ranking business websites (as I will show you later).
Anyone can make lots of money in any niche on the internet:
It•s simply a matter of knowing the correct formula.
You know the famous phrase, •If you build it they will come?• Well, I did
and they came from all around the world and they will come to you if you
have the secret recipe!
Let me start by saying I am NOT a professional author, but I wanted to
create a simple guide to help others master the world of SEO, and touch on
the career of Affiliate Marketing. So, I will do my best to put all this
together in an easy to understand recipe. I will make a video tutorial
available that covers all this and more in the future to allow you to •look
over my shoulder• and do as I do while I explain the complete process of
SEO turbo style, and how to easily work the tools I use.
Search engine optimization has been my passion for the last 16 years. I have
spent endless hours (way into the small, wee hours of the night) studying the
way the engines work, and picked up a few tricks along the way. SEO has
become like cooking the perfect meal to me, and all that is required are the
right ingredients and •Grandma•s secret recipe•.
Everything I will teach you in this guide is •White Hat• legal, ethical and
respected by search engines, especially Google.
•Black Hat• tactics will get your website banned. Here is a full explanation
2. from Wikipedia for those of you not familiar with these terms (and as you
may have assumed black hat is devious and underhanded methods that
search engines hate).
Here is the link if you want to know more http://en.wikipedia.org/wiki/White_hat
In recent years, the terms white hat and black hat have been applied to the
Search Engine
Optimization (SEO) industry. Black hat SEO tactics such as spamdexing, attempt
to
redirect search results to particular target pages in a fashion that is against
the search
engines' terms of service, whereas white hat methods are generally approved by
the
search engines. White hats tend to produce results that last a long time,
whereas black
2
hats anticipate that their sites may eventually be banned either temporarily or
permanently once the search engines discover what they are doing.
Get More Traffic
Secrets to Top-Ranking,
Fast, Guaranteed Results
Learn how to get top organic rankings in days, NOT months.
Don•t believe that a brand new website cannot rank high, as you
may have heard. This is not true!
You must read every word on this page for SEO success:
skipping ahead will result in failure to get a high ranking
Follow my step-by-step recipe, and I guarantee you will be
found in the top 30 listings within days, and on page 1 in a
few weeks for your chosen keywords.
TOP RANKING = MORE TRAFFIC = MORE SALES = MORE MONEY
•
Do you have a product or service you want to sell?
•
Can your web site be found in search engines?
•
Struggling to get more visitors to your site?
•
Are you advertising with Google PPC and losing money?
•
Do people know about your service?
•
Do you want more clients in your city or state?
•
Do you need more traffic?
What does this course cover?
You will learn my secret, never before revealed formula for getting high
rankings in search engines and beating the competition!
3
3. How to create a web page that search engines love
*Very important*
Learn all about Meta Tags
*Very important*
How to create a great title
*Very important*
How to create a dynamic description
*Very important*
How to select the right keywords
*Very important*
How to header tags
*Very important*
How to do perfect image tags
*Very important*
How to make perfect ranking links -Google loves this!
*Very important*
What you should include in footers that search engines love!
*Very important*
How to submit your website
*Very important*
When not to submit to Google if your domain is new
*Very important*
When to submit your website
*Very important*
Fast inclusion
*Very important*
Where to submit your website
4
*Very important*
Never submit your website to these sites, unless you•re an affiliate!
*Very important*
4. The best tools for submission
*Very important*
The secrets of social book-marking
*Very important*
On-page Linking
*Very important*
LET•S GET STARTED
Optimizing the Homepage
The home page is the most important page on your website regarding
search engines. This page needs to be optimized carefully, because the result
will be that your inner link pages will be ranked well if you spend time
optimizing the home page correctly.
1. You should start by adding your content to your home page; it should
contain at least 500 words or more.
2. Place your images where you would like them, and generally try to get a
web design that you think your visitors will find interesting.
3. Check spelling and grammar because search engine robots cannot see
images but they can read amazingly well!
4. Once you have a design-and-content filled page that you feel looks good
to the viewer, it•s time to edit some of the words for the robot spiders.
I am going to show you examples by using one of my top ranking websites.
5
www.giftsonline.net is a site related to •Music Boxes• this being the major
keyword.
Music boxes is searched for more than 30,000 times a day, so this is a
difficult keyword to rank high, but we have ranked on page 1 for 12 years
• so I must be doing something right!
Back to your page
o Put your keyword or keyword-phrase at the very top of the home
page. Ex:
Music Boxes: Custom Music Boxes and Musical Gifts
o Have your keywords separated by at least one word. Ex:
Dog Training • Acme Dog Training School
-or-
Dog Training: Acme Dog Training School
o The H1header is one of the main ingredients in our recipe.
Make sure that this top phrase has a H1 TAG
<H1>YOUR-KEYWORD-PHRASE</H1>
If you are familiar with HTML it will look something like above in
the html body
5. 6
o If you are using a •What-You-See-Is-What-You-Get• (WYSIWYG) Like
www.XSitePro.com
editor, just highlight the top line and select H1 header from your drop-
down list.
o Try not to use more than 6 to 8 words.
o Make sure the 2nd line on the page contains your keyword and make
this a H2 tag
<H2> Music Boxes -1000's Music Boxes to Treasure</H2>
o Now include your keyword phrase 2 or 3 times within the page so
that it integrates and reads correctly. DO NOT use the top line, only
the keywords. Ex:
Music boxes, Dog Training. •(Your Keywords)•.
o And finally once again at the very bottom of the page
•(Your Keywords)•.
Now make sure that you include you keyword in the image tags
<img></img>
If you are using a •What-You-See-Is-What-You-Get• (WYSIWYG)
Just double click on your image, and this should produce a pop-up box
that is pretty self explanatory.
Most people will put the actual name of the image •Wrong!
Let•s pretend that the image is: Your Shop or Your Company Logo
You never put in the image tag •Albert•s Tackle Shop• when you are selling
•fishing Rods• •. You•ve got it! You would put •fishing rods•.
So using this example, try to include your keyword in at least a couple of
images on every page using a separate keyword/phrase for each web page.
Important* the keyword MUST be related to something on that page.
Do not use •fishing rods• if the page is about •fishing boats•
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Now we have some of the ingredients we will continue with the recipe.
Next step
META TAGS
The meta tags are located in the html source code in between the head
tags.
<Head> </Head>
<head>
<title>Music Boxes 1000's Music Boxes to Treasure</title>
6. <meta name="description" content="Huge selection wooden music boxes
include angel, carousels, instruments, custom, religious gifts, reuge
and porter disc players, ballerina gifts pianos">
<meta name="keywords" content="Music Boxes, music boxes, music box,
musical gifts, ballerina gifts, carousels, gifts, piano, gift, ideas,
angels, ballet, religious gifts, dancing bears, cupids, christmas,
baby, childrens, toy piano, musical angels, guardian angels, pianos,
musical, pianos, musical boxes, waterfall, pictures, moving, animated,
ceramic music boxes, gift wrap, corporate gifts">
<meta name="RATING" content="General">
<meta name="ROBOTS" content="index,follow">
</head>
Title Tag
The absolutely most important tag is the <title></title>
This will make an amazing difference in ranking high, as you will see.
This is the most important reason that many websites do not and will not,
rank high for their keyword phrase
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ex:
A company sells Fishing Rods, but in the title tag puts
<title>Albert•s Tackle Shop</title>
No mention of the keyword that he wants to rank high
Here is another example that can be found all over the internet
<title></title>
No words in the title. This site will never be seen in search results.
There are millions of websites that are making the above title tag mistakes
because they think that their title on the home page is visible and everything
is fine; however, this is not the case.
Do not confuse the title at the top of the home page with the meta tag title:
both are completely different. This is a mistake most people make when
trying to optimize their website.
Meta tags are code, not visible to the human eye (Unless you view the
source code) but they are visible to all search engine robots, and the title tag
and description are the words that will be in the listing results of the search
engines, not the words on the page.
7. For a better understanding you can watch a video I made on meta tags at
http://www.thewebsitebuilderpro.com
There are exceptions to this rule: as you optimize your onsite pages, search
engines will read the whole page.
When someone searches for a particular item, (if optimized correctly) this
item may be listed half-way down your page, but the description of that item
may show in the description on the results page (I cannot stress this
enough•if optimized correctly).
9
Ex:
A person really knows what he/she is looking to buy and searches for
•miniature red guitar music box•
Now, this is a keyword phrase that I didn•t optimize for in my title or
description tag. However, I did optimize for it within my web page with the
key phrase broken down with:
•miniature, red, guitar, red guitar, music box•
And the search engines magically pick out these words from the page of that
particular item, and voila, it finds a relevant item that the searcher was
looking for as shown below.
Notice that the description shown is not in the description tag it is the actual
description of the product within that page. A good description of your
product is a valuable asset that most website owners ignore. They just put an
image a price and the name of the item • this is not enough to rank high.
The search engines will show the top part of the description within the
search results if done correctly as shown below.
Ex:
Miniature Musical Instruments Music Boxes
Guitar Music Box Instrument #GI101MIN. This quality solid wood miniature Guitar
is
simply adorable! Now available with music, stand and a rich red velvet ...
www.giftsonline.net/catalog/More_Musical_Instrument_with_Music_Boxes.html -58k
Get the idea? Apply this combination to your product description.
Take the time to think of all the different phrases people would type to
find your product.
A good example of this, going back to the music box scenario:
The keyword •Music Boxes• is searched for far more times and gets many
more hits than •Ballerina Music Boxes• or •Phantom of the Opera Music
Boxes•. However, the last two are long-tail keywords and bring in much
more sales-per-hits than the keywords •Music Boxes.•
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8. The reason for more sales on the long-tail keywords is that the searcher
knows exactly what he/she is looking for, whereas the term •Music Boxes•
is too broad, and now the person has to look around and get ideas, and the
more they look, the more confused they get, and now they have to discuss it
with their wife/husband, or they have to think about it and move on to
another web site to get confused even more! But the long-tail keyword
searcher is a hot prospect, because the searcher is 85% ready to make a
purchase: they know exactly what they want, and are usually ready to buy.
Just hope that they have their credit card handy ;)
Joking aside •. Don•t try to concentrate too much on high rankings for a
broad 2-word key phrase that will be much harder to achieve against the
competition. Take advantage of the long-tail 3, 4, even 5 word phrases; they
will work for you.
•Fishing rod for catching marlin• will bring more sales than the general
•fishing rods,• because the searcher knows what he/she wants, and the web
site that has this keyword term will get the business.
*Remember to include all keywords that you are promoting, regardless of
how small or inexpensive the product may be.
Some of the biggest orders we have taken have been for smaller $20 items
that have a small profit margin, but when you get a $22,000 order for 1,100
pieces, it sure makes the day.
So, remember to optimize for long-tail keywords included in the title
and description of a product or anything you are trying to promote.
Description Tag
Now, moving right along
The description is the 2nd most important tag, especially for Google
11
Make sure you include your keyword 3 or 4 words in, close to the beginning
of the description.
Use about 20 words (as shown below) using your keywords separated by
commas.
<meta name="description" content="Huge selection wooden
music boxes include angel, carousels, instruments, custom,
religious gifts, reuge and porter disc players, ballerina
gifts, pianos">
Rating Tag
<meta name="RATING" content="General">
This tag is valuable because it tells the search engines that this is material
for
any age, thus, including the material in all search engines and directories
Robots Tag
9. This tag tells the bots or spiders (as I like to call them) to follow all the
links
and •spider• them so that they include all the website pages to include in the
listings. This is the reason all my web pages rank high for different keywords
in the search engines. So, make sure you include the index, follow tag
below.
<meta name="ROBOTS" content="index,follow">
There is an exception to this rule that applies to Google and other search
engines like Yahoo or MSN etc...
This is the No Follow Tag
<meta name="ROBOTS" content="inondex,nofollow">
These tags are used on pages that you really don•t need listed, such as:
privacy, contact us, checkout, etc• By excluding these additional pages,
you will not be losing page rank on pages you do not need listed.
12
What is Page Rank?
Google also ranks pages by PR (Page Rank) rating. For those unfamiliar
with Page Rank, it is a value that Google ranks concerning a site•s value
to the community. Google is PR 10 of course duh!
Do you need high PR to rank high?
Well most SEO experts will tell you yes!
I am going to tell you NO! Absolutely Not
Obviously, it would help to have a high PR, but all my sites rank high with
only a PR3, PR2, PR1 or even No PR • read on.
I have just completed a couple of sites about 3 weeks ago that already rank
first page, top 10 for •Top Ranking Expert• and •Expert Top Ranking•
SEO is my passion and I love the challenge of optimization.
Below are results from Google, and bear in mind neither of these websites
have one single link partner at the moment. When they have linking partners
they both will be fighting for the #1 position Ha-ha! ;)
Back to business, here are the listings #2 and #6 almost overnight!
Don•t believe it can take 6 months to a year to be listed high in search
engines! Here is the proof that it can happen sooner, and both these domains
were only purchased a few days before the website was submitted; brand
new domains that others will tell you take 6 months before they can rank BS
Follow my recipe and you will be ranking high in thirty days.
•
••••Expert SEO Services Philadelphia | Top Ranking Organic SEO ...
Philadelphia SEO Company provides top ranking expert organic SEO services &
customized SEO solutions, click or call 800-430-0205 for your free SEO report.
www.firstplacepositioning.com/ -49k -Cached -Similar pages
•
10. ••••Search Engine Optimization Service -Expert Top Ranking in Google
Search engine optimization, Expert top placement guanteed Google, Yahoo high
listing
top ranking for search engines.
www.top30ranking.com/ -14k -Cached -Similar pages
•
••••Expert Search Engine Marketing & Optimization Top Ranking Web Site ...
13
Expert Search Engine Marketing Company | High Ranking Search Engine Optimization
Specialists | SEO company from India offering affordable top search engine ...
www.expertsearchenginemarketing.com/ -21k -Cached -Similar pages
•
••••CanadianEMR: EMR Comparisons, Ratings, Directory Services and ...
CanadianEMR: EMR Comparisons, Ratings, Directory Services and Expert Discussions
... Top Ranked EMRs -Weighted EMR Rankings now Available ...
blog.canadianemr.ca/canadianemr/2008/09/top-ranked-emrs.html -43k -Cached
Similar
pages
•
••••TopTenREVIEWS Expert Product Reviews
Read insightful software, web services and electronic reviews, compare products,
and
view expert movie, music and video game reviews and information.
www.toptenreviews.com/ -36k -Cached -Similar pages
•
••••Search Engine Optimization Service -Expert Optimization ...
Top ranking in Google, search engine optimization service, get top 10 ranking in
Yahoo
MSN, guaranteed Search Engine Optimization Expert for Google Top 10 ...
www.topthirty.net/ -18k -Cached -Similar pages
OK. Let•s Recap: We have optimized the Home page and all the meta tags
Before submitting your website to search engines, now it is a good idea to
repeat the above steps and apply them to all your pages. This is not required
to get listed; however, you will get a higher ranking if the whole website has
each page optimized for keywords related to that page.
Very Important Secret Tip: Make sure to include on the very bottom line
(footer) of all pages your main keyword in a link with the link text (your
keyword), also known as the anchor text, pointing to the home page.
Looks like this below in html format, on the page only the keyword shows.
<a herf=•http://www.your-homepage.com•>Your Keyword or Keyword
Phrase</a>
Using my example •Music Boxes• other pages are optimized for their own
individual category.
Ballerina Music Boxes -Childrens Music Boxes -Phantom of the Opera Music Boxes
Phantom of the Opera Gifts -Music Box Movements -Piano Music Box -Piano Gifts
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Swiss Music Boxes -Italian Music Boxes • Musical Pocket Watches • Boegli Watches
11. All the above keywords/phrases and 100•s of other key phrases rank on the
first page of Google, Yahoo, MSN and others, with most of them in the very
top position.
Want Proof? Type any of the keyword phrases above • into Google and see
the results and don•t forget this one •Music Boxes• 136,000,000 Results
Follow this simple recipe you•re learning now, and you can do it too!
NOW IS A GOOD TIME TO TAKE ACTION
AND DO EVERYTHING YOU HAVE JUST LEARNED ABOVE.
Go, read it again, maybe two or three times, and make sure you understand
the smallest detail.
Although this is really simple, missing one small detail will not get the
results that I am showing you.
I WANT YOU TO ACHIEVE TOP RESULTS!
THAT MEANS NO PROCRASTINATING, AND NO SHORTCUTS.
Do not skip any parts of this formula or jump ahead to read.
Failure to follow the step by step actions will result in fail
Continue when you have completed all of the above.
Don•t rush it•Get it right the first time.
It•s important that the above optimization is complete before
submitting to search engines or you will fail to rank high•
Thats why you need to take my video course on SEO
Now that you have optimized the web site, you will need to submit to the
search engines and directories. The more links you have listed in the search
engines throughout the world, the more free advertising, relevance and
higher ranking you will achieve.
Let•s continue.
Do not submit your website to Google, Yahoo or MSN or others at this
time. Wait!
Now, here is a huge secret to get your site spidered quickly • so quickly, in
fact, you will be amazed.
Normally when you submit to search engines and directories, you can expect
to wait from 30 days to 180 days to see your site listed.
I am going to show you a secret that works 100% of the time, if done
correctly, and will get you a high authority backlink, and listed in Google
search results almost instantly!
Don•t abuse it and it will pay off every time.
SUBMITTING TO SOCIAL
BOOKMARKING SITES
•How to get listed in Google in 20 minutes? What•s that you•re saying?•
12. Get ready to be amazed!
If you haven•t already signed up with any of the social bookmarking sites,
you need to do this now.
Next step go to http://digg.comsign up for an account, and follow the
simple steps to create a dig this is a small article about your site.
16
You will have the opportunity to put your website URL in the form you will
be completing. The title is the most important part, so make it something
that might attract a reader•s attention. This is also very useful for
affiliates,
as the reader can be sent to a squeeze page for the product they are
promoting.
This is discussed in another chapter for affiliates, but for webmasters, our
main purpose for this dig is to get a high ranking listing in Google and a
high PR link back to your website.
How to Submit to Digg
Give your dig a distinct title, just for this test something like:
Woodworking Ideas to Make a Music Box
Fisherman Baiting Tips for Sea Fishing
7 New Ways to Improve Your Golf Swing
Put your Url in the box provided, then add a description.
Use the title as the first words in the description, and repeat at the end.
This also is a great tip for affiliate marketers promoting, for example, a
weight loss product.
How to lose 12 pound in 5 days Diet Plan
I think you get the idea • make your title five to ten words long, and
press the •publish• button.
Now, believe it or not, I have had my postings in Google in as little as ten
minutes, but don•t waste time waiting and looking! Go sign up to as
many of the Social Sites as you can.
You may want to use the same user name and password for as many sites
as you can. This will speed up the submitting process, especially if you
use the software I will recommend later.
17
But for now, here is a link to some free online software: just put in a
title, a short description, and tags (these are keywords) that people would
type in to read your postings.
13. Here is one of my valued secret tools
http://www.socialmarker.com
Some of you may have heard of Socialmarker, but are you using it to
your best advantage? The good thing about this tool is that you can
download it to your browser•s toolbar. When you go to your website, it
will automatically capture any page with your title description and
keywords •. Try it out! It•s a great time saver, and it•s FREE.
Here is a list of social bookmarking sites you want to
submit to for free:
YuppMarks
•Health Ranke
Another great tool I use for Social Bookmarking is Onlywire: a paid
service, but it•s only $24.00 a year or 2.99 a month.
19
Onlywire is a fast, easy automated service that saves time, submits to the
top 27 Social sites, and is growing.
Great traffic booster and backlinks tool. If you•re interested go to
http://www.onlywire.com
Now back to Google and your dig post.
Go to Google and type in the exact title that you just submitted to Digg.
Sure enough, you will probably see it on page one, already listed.
The URL will start with a http://dig.your-username
What happened when you made the submission, Digg pinged Google that
there was a new submission, and voila!
The Google spider has already picked up your link from your digg
account; however, you still won•t be ranking high yet for your organic
home page.
Still a little more work to do •. But you are almost there.
It•s only been a couple of hours or so •. Be patient.
I know you•re already excited to see your dig listing so quickly listed in
Google, and when you click on it and read your post, you can click on the
link to your homepage you included in the set up. You have just created a
great •one way link back• to your site. Pretty cool • yes!
The trick here is that Google has a very high regard for social sites and
within minutes of you posting on Digg or other social sites, the postings
are pinged to Google and the •Google bot• spiders the new post , and
viola! You have a listing and ranking on Google page one.
It is also a good idea to make your own short videos and submit these to
the video social sites like You Tube, My Space, etc there are lots of them.
This method will bring you tons of traffic and high PR backlinks that the
search engines love.
20
14. I have done all the searching for you and included a list at the end of this
guide.
Next: Submitting to search engines and directories.
SUBMITTING TO SEARCH ENGINES
AND DIRECTORIES
Now we will move on to submitting your web site to
All search engines and directories.
This can be done manually; however, it would be a time consuming
visiting each search engine and directory web page to submit every single
URL. Or it can be done automatically with software that you will need to
purchase, but will be worth every penny and will not break the bank.
I have tried most of the software available over the last 20 years, and
later in the guide you will find my recommendations, but for now let•s
concentrate on submission software.
In the famous words from The Lion King:
•It
is
time!•
Now is the time to submit to search engines, but NOT to
Google yet.
-You will need the recommend software below to achieve
maximum, fast results with optimum exposure with no PPC.
You could use free submissions but it will take months before
you see your listing. You want results as quickly as possible.
21
Here are the two pieces of software that you need to purchase
and both are affordable and will not break the bank and will
give you years of service and save you tons of time.
1st
Choice for submission to search engines is:
All-in-One Submission Software priced at $69.90 for 1 to 2 Websites.
All the way up to the enterprise version that I use for unlimited websites
for $299.00.
I am not an affiliate or any way affiliated with this product. It just works!
It submits to over 800,000 search engines and directories worldwide with
lightning speed making it a huge time saver and features a plethora of
useful tools included. They also offer a FREE trial version for you to test,
but take my advice and buy the basic version, which you can always
upgrade and pay the difference if you need to add more websites.
Do not submit to FFA links when you use this software unless you are
promoting an affiliate product; it is worthless for high ranking and can
even cause your ranking to drop drastically. Google does not like FFA
links; however, this can still be useful to an affiliate promoting an
15. affiliate their affiliate link back to an affiliate landing page for advertising
exposure.
2nd
Choice for article directories submission is:
SubmitEase
Excellent for rapid high ranking backlinks from high PR (page rank)
submission to high authority article directories that Google and other
search engines just love. This software will definitely get your high, page
one rankings in combination with the SEO Secret Recipe formula you are
now learning.
22
This is where you write your own article, add a link back to the website
in the form of •anchor text link• as we discussed earlier in the
optimization chapter, promoting your keyword/phrase and once again
creating a very high PR 5, 6 or 7 •one way link• back to your webpage.
This all works like magic with very fast results.
Linking from high PR article directories back to your web pages will
rapidly climb you to the top of the search engines; Google loves them
and your listings will rank higher.
Get it now so you can start ranking high in days. The free submissions
will take you forever to submit individually. SubmitEase makes it easy!
SubmitEase -Cost is $78.95 and a free trial is also available.
Take my advice and just go ahead and purchase it because the trial
Version is limited to 100 low PR sites. The paid version allows you to
submit to 1,300 plus and includes the high PR 5,6, 7 and 8 sites!
You only need a dozen or so of these and you•re on page one!
There is a secret to using SubmitEase and if you abuse it then it will
not help you and you will fail. If you use it sparingly you will sky
rocket to the top listings.
Use the software to submit to the top 10 or 12 Highest PR rated sites.
You will see the PR rating at the side of each article directory.
The software is very easy to use and has a very clean interface.
Start submitting to the highest PR sites first.
Then, once a week, submit to other 10 or 12 sites working your way
down the list. You should see top 30 results within a few days after using
this tool the first time combined with the SEO Secret Recipe formula.
By adding a few more each week you should see your listing start to
climb. The reason we are not submitting to all the sites at one time is for
your protection, especially from Google.
23
Most people buy tools like this and just abuse and spam away by
submitting to all the sites they can, and this defeats the goal and is very
risky.
Google sees this as spamming and will penalize your website for getting
to many back links at one time resulting in the opposite effect of
16. dropping in the search results.
Google like natural linking and by adding a little at a time it looks more
natural that the sites are linking back to you of their own free will.
Both are must-have tools that will help you achieve top expose-free
advertising and top ranking in days if used as instructed, and will save
you weeks of work.
Remember earlier, when I told you Not to submit your web site to
Google? Well • THE TIME HAS COME.
Go to Google and submit your URL at
http://www.google.com/addurl/?continue=/addurl
Then, go to Yahoo
Yahoo is a little different if you are submitting a commercial web site
and charges $299.00 to be listed.
However, if you have followed the recipe above as described you will
now have my secret formula to a Yahoo listing and find that you will get
listed in Yahoo for free •.. Yes, no charge.
LINK BUILDING
You will need to keep link building to keep your new position, or your
ranking will drop. Here are some tips on building reciprocal links and
backlinks. Remember: all links are valuable regardless of their PR as
long as they are links that have related content to your website or web
page.
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Link Manager at http://www.linkmanager.com is a service I have used
for years. It runs completely on auto-pilot and builds links almost
instantly and is a great time saver.
Many web masters will tell you that this does not help for link building,
but they are wrong! You have to know the secret!
Tip: When using any software like this make sure you have it set to
manual approval. This gives you control to go and approve links every
few days and make the link building process look natural.
It does not work if set to auto approval, because you build up the links to
fast and it does not look natural to Google.
The cost is $19.95 a month • it works!
One Way Links
Another method that will bring you good one way backlinks is high PR
websites, usually directories, that can give you a high PR 6,7, or 8 for a
charge. The charges vary from as little as $5 up to $50 for the year, but
are well worth the backlink, because these are one way links and one
way links are the most important links you can have. Use this kind of
service to pull your ranking higher if a competitor knocks your ranking
down.
There will always be someone trying to get to take your place in the
17. listing results. Everyone wants to be at least within the first three pages.
Now you hold the recipe •to staying there.
Congratulations:
Now if you have done everything that I have taught you in the order that
I have listed them you should see at least a top thirty listing in Google,
Yahoo and MSN within days and page one ranking in a few weeks.
You do not need to apply the link building methods you have just read at
this time in order to get a top ranking, but you will need to put into
action in order to keep your ranking for the future.
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This recipe/formula that I have developed over the years has never failed
me in getting listed on page one, two or three within 30 days.
Only a few years ago it was possible for me to get a listing on page one
of any search engine including Google within 10 minutes to 1 hour.
You could submit your URL to Google and within only 2 minutes see the
ranking results let•s say, listing #27. Tweak the page again with your
keyword, resubmit and viola, number #9, repeat again and voila #1.
Those days are long gone since search engine spiders can take weeks to
spider your URLs in the last few years.
Here is another secret tip most people don•t know:
It•s back to the meta head tags again. By putting in a little meta code,
shown below, inserted in the head tags (as discussed earlier), you will
find that any changes you make to your pages will be spidered by the
bots every 10 days instead of 4, 6, 8, even 12 weeks.
This works like magic for me. I have tried it at 3 days and 5 days and in
the past, that worked too, but I find even at •5 days• it•s cached every 10
days. So don•t forget to include this on all the pages you make changes
too.
<meta name="REVISIT-AFTER" content="10 days">
Secret Tip: Google likes fresh content!
Remember to add and update fresh content every few weeks! This will
help you to keep your ranking high and not fall from the search results.
It doesn•t have to be a major change; only a word or two, a phrase, a new
product listing. But the most important secret of all,when making these
changes, only apply them to your inner pages; not to the home page.
(This applies once you have the home page ranking high. Until then,
remember to make small changes to the home page when optimizing;
maybe moving a keyword in your page to the start of a sentence can
make the difference between #23 and #3 so remember small changes).
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Once you have a high ranking, changing a word can make your
ranking fall drastically! So if you•re at #3 on page one, don•t make
changes to get to #1 because the results may drop you to #101.
Be content to be ranking high, because usually, over time with link
building, a website will go higher in the ranking with very little effort.
18. Keyword in link, here is another secret for high ranking inner pages.
Always name your page for the keyword you•re trying to rank for so it
shows in the URL.
Many website software programs that are developed to help you build a
website number pages instead of using words.
Make sure your page names end in your keywords.html
GOOD LUCK TO YOUR SUCCESS!
I have also given you another valuable insight included in this course
concerning Affiliate Marketing, for those who continue reading.
Affiliate Marketing
Make Huge Amounts of Money
With NO Website
No Products
No Selling
How? Affiliate Marketing
THE KEY TO DAILY CASH
Many of the internet•s six figure income builders and top millionaires are
affiliate marketers who sell other companies• products and make huge
amounts of money.
Don•t expect to make $1000•s overnight like some internet scammers would
lead you to believe. You could easily be making an extra $300 to $500 a
week within a few weeks, and with very little effort on your part.
Try this for six to twelve months and you could be making huge monthly
pay checks that could replace your regular day job. There are endless
products available to promote, so this is an easy opportunity for anyone to
make extra income with little effort and practically zero start-up cost.
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WHAT IS AN AFFILIATE?
•Someone who gets paid a percentage of a sale for sending a prospect
to buy a product through their affiliate link to the product page.
When the visitor clicks to buy the product, you just made money!
The good news is that most companies will pay you up to 75% of the sale.
Let•s say you are promoting a product that sells for $50 with a
50% commission and you referred only 10 buyers your first week.
10 x $50.00 = $500.00 :: You have just made $250.00 Week
Now imagine that you referred 10 buyers a day
19. 10 x $50.00 = $500.00 :: You have just made $250.00 a day
$250 a day x 30 days = $7,500 a month
See how this can generate a huge income? People like you are doing this day
in and day out, making a great income without the 9 to 5 work day. This
only takes one or two hours a day once you get started!
HOW DO YOU BECOME AN AFFILIATE?
You need to sign up, and it•s FREE.
Go to a website called ClickBank and register for an affiliate ID.
They have over 10,000 products to select from in every niche you can
imagine. You are allowed to promote up to 99 products on one account.
ClickBank is the online retail outlet for over 10,000 digital products and
vendors and have over 100,000 active affiliates.
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They pay their clients on time, every time, for 10 years.
Over $1 billion thus far and now offer weekly payouts!
Choose from over 10,000 products with commissions as high as 75%. It has
accurate tracking, high conversion rates, and you•ll get paid weekly!
Start today and get your share of this billion dollar industry.
Sign up at http://www.clickbank.com/ and click on
WHAT IS A SQUEEZE PAGE?
A squeeze page is a page designed to do one thing and one thing only •
to begin a relationship between you and your website•s visitor by
trading your free information for your visitor•s name and email
address.
So a squeeze page is not a sales page. Think of it as a subscription page.
Most vendors will provide you with all the marketing materials that you will
need absolutely FREE, including a squeeze page.
However, it is a great advantage to create your own squeeze page so that you
can collect the visitors name and email address in order to build your own
list of future prospects and not give them a way to the vendor.
More about this is explained in the next section.
BUILDING AN OPT-IN LIST
Building an opt-in list is one of the most important parts of running an
affiliate business online.
An opt-in list is a list of people who have requested more information or
agreed to receive updates/alerts from you. You want to give them
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valuable information in the emails, not sales pitches. This will build trust,
20. and when you do recommend something to them, they will open all of your
future emails.
To build a list, you will need to create a sign up form to which your visitors
will agree to subscribe to and receive emails from you without the emails
getting reported as spam.
How do you get them to sign up and offer their information?
You give them something FREE:
People love free stuff, and in return they will give you their info name and
email without question 95% of the time.
I know what you•re thinking, •I don•t have any free stuff.•
That•s the easy part: the internet is full of free stuff!
You could offer a report that you wrote yourself on Dog Training, a video
link on YouTube about Dog Training, or an article.
Just something of interest in the niche you are trying to promote.
You could even make your own free tease video to get them interested.
I•m sure you have received constant free stuff in your inbox and it is just
sitting on your computer gathering dust and taking up space.
Well, now is the time this all comes in to play.
E-books are a great free gift and can be found for free on the web in your
email spam, or can be found elsewhere and purchased for little to no cost.
On the next page, I have provided a secret link to get a ton of e-books and
software you can give away free • you won•t believe that you can get all
this for $29.95.
This is a collection of hundreds of top notch software and e-books that you
can use and sell or give away, all for less than $30.00
This is a No Brainier!
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I use this method for freebies because of the high quality images included
and great products are something that people want in exchange for their
name and email. So this is a great tactic in list building.
I think you•ll agree it would take forever to give/sell all these products, and
you also own the resell rights, so you could charge what you want for each
item or a bundle if you decided you want to make money from them.
Here is the link http://www.quickstartbiz.net/
This link will show you all that•s included in this package
http://www.quickstartbiz.net/order-page.html .
Great low cost tool
21. Here is also another with absolutely tons of stuff for only $39.00
Once you get past the first two pages, you will have to input your name and
email to access this product, but it is well worth it. Thousands of dollars of
resell rights that you can use to promote your list building.
Amazing value http://freeaffiliatereview.com/ Resell right included.
HOW TO CREATE A SIGN UP FORM
Now that you have lots of free stuff to give away to your subscribers, your
visitors can•t wait to join your list and receive their FREE gift.
So, before you can start building your opt-in subscribers list, you will need
one of the main ingredients to our recipe: The Sign up form.
There are many different ways to go about making the sign up form, but
doing this requires some technical skills and lots html know-how, which
only accomplishes part of the requirements because you will also need
tracking of emails sent, know who opens your emails and who doesn•t, who
is signing up, when, and from where, and what about creating that sign-up
form, and autoresponders! What are autoresponders?
Sounds like a lot of work to me!
You•re right, but don•t worry. All of the above can be accomplished quickly
and simply by using any of the software links below.
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This is a very important ingredient in our recipe for affiliate success and all
the super affiliates and gurus are using this amazing time saver.
Free trails are available at the links I have provided below and all have easy
to follow set up.
Test each one and see what works best for you.
Listed are the most reliable services offering easy set up in 30 minutes to 1
hour, and include everything you could possibly need to handle your email
list almost magically, including great templates for your sign up form.
Cost varies from $9.95 to $19.95 but it is a must for affiliate marketing.
I personally prefer Aweber for its easy set up videos and easy to use
interface. You can check them all out for a free trial.
http://www.aweber.com/pricing.htm
http://www.getresponse.com/ Offer 150 templates -My Choice
http://www.verticalresponse.com/
http://www.icontact.com/
http://www.bigresponse.com
HOW TO MANAGE YOUR LIST WITH AUTO RESPONDERS
What is an auto responder?
A computer program that automatically answers e-mail sent to it.
They can be very simple or quite complex.
22. Using one of the programs in the last chapter makes this a breeze.
You can set up different emails in advance to be delivered when you choose,
all on auto pilot without having to do anything else but write the email and
click.
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This is how it works.
Your visitor subscribes to your sign up page and clicks the submit button.
They will automatically get your first response email from you thanking
them for subscribing, and now offering more information with a tease to
look at a product you are promoting as an affiliate marketer.
You now set up a page in advance, for one of your free download products
(an e-book or software) that we talked about from
http://freeaffiliatereview.com or http://www.quickstartbiz.net/
When they click the link in the email, the prospect is sent to a page with the
FREE offer that you offered to send them when they signed up on your sign-
up form to get their name and email.
Now, at this page to which you have sent them for the free gift, you have to
set up another pop-up sign-up form to collect their name and email again.
Once they sign up again the auto-responder sends them an email with the
download link to the free gift, and a few days later they receive another offer
to check out for another product you are promoting.
It•s a known fact that auto responders will make you money; however, a
person usually will not act on an email offer or even open it until the 7th time
they receive it.
If they click to your page and buy a product, then you just made a
commission. If they don•t, no problem, they keep receiving an auto
responder offer on auto pilot every few days, because you have set these
offers up in advance to be delivered at different intervals and the whole
process works like magic automatically and gets amazing results!
More information and detailed instructions for the many different ways you
can use auto responders will be available to you in the help files and training
videos with the company that you sign up with for the service.
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I know it all sounds complicated, but its not when you are using their top
notch software • Its works like magic.
Very easy understand within minutes and the videos make it a breeze!
Basically Auto responders are "email on demand" bots which make your
information available 24 hours a day, 365 days per year, and believe me
when I say they can drastically increase your sales without any additional
phone calls or advertising, because they will, which frees up valuable time.
Auto responders are very important tools when you need to automate your
Internet marketing efforts. You can easily process over 50,000+ requests
daily without any effort on your part!
23. SOCIAL VIDEO SITES
You don•t need to submit to all of these sites, but here is the list anyway.
However, think of all the FREE advertising exposure you could get for your
website and affiliate marketers promoting their Clickbank products.
Some of the sites listed below are theme sites, unlike You Tube, that allow
you to upload anything. So, make sure your video is suitable to their theme
or category, otherwise you will just be wasting your time uploading a video
only for it to be rejected.
http://bix.yahoo.com/
http://crackle.com/
http://dandelife.com/
http://en.sevenload.com/
http://eyespot.com
http://freetube.110mb.com/
http://grouper.com
http://heyspread.com/
http://jaycut.com
http://mix.lycos.com
http://mojiti.com
http://ourmedia.org/
http://photobucket.com/
http://slides.diigo.com/
http://soapbox.msn.com
http://stage6.divx.com
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http://strmz.jot.com
http://tv.oneworld.net
http://uncutvideo.aol.com
http://uvu.channel2.org
http://video.aol.com
http://video.google.com
http://video.msn.com
http://video.yahoo.com
http://videoegg.com/
http://video-upload.download.com
http://vids.myspace.com
http://www.4shared.com
http://www.5min.com
http://www.addictingclips.com
http://www.atomfilms.com
http://www.audioblog.com/
http://www.babelgum.com
http://www.bigcontact.com
http://www.blinkx.com
http://www.blip.tv
http://www.blogcheese.com
http://www.blogtv.com
http://www.bofunk.com
http://www.break.com
http://www.brightcove.com
http://www.broadbandsports.com/
http://www.broadcaster.com
http://www.buzznet.com
http://www.castpost.com
http://www.caught-on-video.com
http://www.clesh.com
http://www.clickcaster.com
http://www.clipblast.com
27. HOPE YOU ENJOYED THE RIDE!
SEE YOU AT THE TOP!
Watch for the Soon to Be Released
Members Video Training Area
Where You Can Learn All This and More!
Just Look over My Shoulder
Do As I Do • its Easy!
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