1. My Media Evaluation
“Schizo”-The film

2. My Opening Title Sequence

3. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?
It is conventional for all films to have titles. In
psychological Dramas the title are usually white on
black. I have used this convention.

4. In some films it is conventional to have titles appear
over the images. This is more common in genres like
Rom-Com. To create a serious tone for my film I chose
to have white titles on black, except for casting names
as it is conventional in films like Momento, below to do
this.

5. In some films it is conventional to have titles appear
over the images. This is more common in genres like
Rom-Com. To create a serious tone for my film I chose
to have white titles on black, except for casting names
as it is conventional in films like Momento, below to do
this.

6. Another Convention my film features is a quote at the
beginning of the film. Just like the film 'The Heart is
Deceitful above all things.', my film has the definition of
Schizophrenia at the start of it.

7. Creating Enigma
MOST REAL FILM PRODUCTS TRY TO ESTABLISH
ENIGMA AT THE START OF THE FILM. RAISING
QUESTIONS THAT THE UDIENCE WANTS ANSWERED.
MY FILM RAISES SEVERAL QUESTIONS:
WHO IS HE?
WHERE IS HE?
WHY IS HE THERE?
WHY IS THE GIRL DEAD?
HOW IS HE CONNECTED TO THE GIRL?
WHERE HAS HE GONE NOW?
There is a big element of suspense created
at the start of my film, giving a mystery-type
edge to the genre created.

8. Sound
In Schizo, I used very conventional sound for a film of that genre.
I used a blues/folk song. The music I chose from
www.freemusicarchive.com was similar to music used In brick,
and helps to set a similar serious, haunting sort of tone to the film.
Brick's soundtrack
Good Night Heart,
my chosen music

9. Sound
In Schizo, I used very conventional sound for a film of that genre.
I used a blues/folk song. The music I chose from
www.freemusicarchive.com was similar to music used In brick,
and helps to set a similar serious, haunting sort of tone to the film.
Brick's soundtrack
Good Night Heart,
my chosen music

10. Dark figures walking under a
bridge in a long dark tunnel.
These shots are very similar, on the left being a shot from
Brick and on the right, a shot from Schizo. This is more
proof of my film being conventional as there are similar and
conventional types of shots.

11. How does your media product
represent particular social
My film groups?
represents
the social
group of
teenagers
in London.
-Age: Teenagers
-social class: Middle
Class
-ethnicity :white
Caucasian
-gender : both male
and female

12. My character Gabriel is represents a emotionally sensitive,
deep thinking and soulful young male. Young males with these
characteristics are rarely represented in the media, meaning
Gabriel's character could only conventionally be portrayed in
an independent film.
Deep thinking young male adult,
from the independent film, 'Brick'.
Gabriel appearing deep in
thought.

13. Doesn't have an extreme street look.
Wear's a designer baseball cap, he
has a middle class appearance. This
is a convention of Independent
psychological dramas because the
middle class sensitive young male is
rarely represented in mainstream
films. However I decided to dress
him in a baseball hat and hoodie
because the genre is urban and this
is what teenagers in urban
westernised areas tent to dress in.

14. What kind of media institution might distribute your media
product and why?
An independent film distributor My media product uses
would be likely to distribute my film. art house ways of
This is because of two main making films. A way it
reasons. One is because of my low does this is interpreting
budget for the film. The other is the types of characters lives
genre being hybrid urban, crime, that wouldn't
psychological drama. Having a low conventionally be
budget for a film is a convention of focused on in
independent film making. Like mainstream films which
Schizo. Also, the genre is not very are distributed by big
popular in the mainstream film multimedia
distribution industry this is why conglomerates
Schizo would be distributed by an
independent distributor.

15. Lionsgate are a independent film
distribution company. Because of
this I have included an 'ident' for
“Lionsgate” at the beginning of my
film.

16. It would also be likely for film 4 to screen my film on their
channel, It is a free digital television channel which screens
films and it is owned by channel 4 and they are likely to
screen an independent film like Schizo due to the themes
included and the low budget set for the film. An example of
one of their films are 'This is England'88', which was
produced by them and was made on a very low budget.

17. Another reason why my media product would be a
distributed by an independent film distributor is because of
the representation of the themes in my film, which are:-
● Death & murder
● Mental illness
● Teen life
These main themes are conventionally portrayed in the
indie industry, instead of mainstream because they are not
very uplifting. The focus on death in a mainstream film is
conventionally minimal and in my film it is all centred around
it. Another theme that is conventionally indie is mental
illness as it is rare to find a mainstream film about it.

18. Who would be the audience for your media product?
A film noir type audience is the audience I have aimed my media
product to. This is because there are many film noir type conventions to
my film. Such as:-
● Femme Fatal
● Alienated protagonist
● Low key lighting
● Shadow over graffitied wall of main character
● Low angle shots
● ICONOGRAHPY: deserted place of the city, trees and wildlife give
natural feel effect.
● SETTING: urban yet deserted. (This is not a norm of mainstream film)
● From a first person narrative (Classic Noir)

19. Femme Fatale

20. Alienated protagonist

21. Alienated protagonist

22. Low Key lighting

23. Character's shadow appears
over graffitied wall.

24. Low angle shots

25. ● Another audience I have aimed my
media product to is 15+. This is
because it features scenes of graphic
images such as a corpse. This is also
because the storyline is about two
teenagers, therefore a teenage
audience would find it easy to relate
with my film, Schizo.

26. How did you attract/address your
audience?
I have attracted my audience through
using enigma. The enigma I created
surrounding who each character is and
why the girl is dead are the main bits of
enigma. The other being the hidden
meaning behind the name of the film.

27. I used shots of the dead body to make them ask who she is, her hair is
covering her face. I used a slow paced build up to gabriel finding the
body- the audience doesn't get to see the corpse until he has stood right
next to her corpse. The opening ends with Gabriel running away from the
body. This makes the audience wonder where he is going and so again
attracts their attention.

28. Without having enigma right
from the start of a film, and
the right type, the audience
begins to get confused and
bored and the film is
unsuccessful. Keeping the
audience guessing is key to
keeping their attention and
when their attention is kept
throughout the film then they
are successfully attracted.

29. What have you learnt about
technologies from the process of
constructing this product?
I have used a HD DSLR I have learnt to screen shot.
camera to film, with a
memory card.I have now
become confident with
using a tripod to film.

30. ● I have used open source software such as celtx.

31. I have used tumblr to keep an online blog to record
each step of making my film and what I've learnt in
media.

32. I have also become confident with using sound track pro. I
used it to edit my soundtrack for Schizo, adding a loop to
the song and an echo. I also added sound effects of a
cave, and birds tweeting as I muted the video and felt it
needed background noises to improve the realism of it.

33. I have also become confident with using sound track pro. I
used it to edit my soundtrack for Schizo, adding a loop to
the song and an echo. I also added sound effects of a
cave, and birds tweeting as I muted the video and felt it
needed background noises to improve the realism of it.

34. Screen shot of the sound I added to final cut pro

35. I am now also more confident with using final cut pro, after spending hours of
editing my film on it. I learnt how to create scene transitions and add text and
sound to my film using Final Cut Pro.

36. Continuity editing
I have successfully learnt how to edit using
continuity.
I have learnt to do...
Matching shots- match on action- continuity- invisible editing (editing is unnoticeable and
natural).
Cutting out irrelevant bits- shrink or expand time (slow motion?)
Putting in sounds.
Putting in filters
Titles.
Continuity + non continuity
Cutting
Shot reverse shot
Eye-line match
Graphic match
Jump cut
Cross cutting
Parallel editing
Cut-away
Insert
Fade in/out
Pull focus
Wipe
Superimposition

37. And I firstly edited my film on iMovie which is a program I had never used before.
I found it to be an easier program to use than Final Cut Pro but that it was
however offered only basic editing compared to Final Cut, for example there
wasn't much range to fonts for titles.

38. Looking back at your preliminary task, what do you feel you have learnt
in the progression from
it to the full product?
I can now add
● I am now much more confident
titles, sound and
with being behind the camera keep continuity!
filming, my filming skills have
definitely progressed since
filming my preliminary task.
I know now how to create
more intense enigma, this is
not only because of the filming
and sound but also due to a
much more developed
storyline.

39. I have learnt to be much
more concise with story
boarding, and have learnt
the importance of it. During
preliminary task it was basic
for easier filming, this film
product required more detail
as it is a much more
advanced piece of film.

40. I am much more confident with
using different softwares such as
final cut pro and sound track pro
and also iMovie. I started off
editing on iMovie, and then
gradually got used to using Final
Cut Pro instead. Where as in the
preliminary task I was very
unsure about using both
programmes and only just about
managed to grasp the concept of
using it.
This is my first edit of Schizo which I did on iMovie. I
had to reshoot the entire film due to lighting
conditions and camera shake and also, lack of
footage.

41. From my evaluation of all
of my progression, I think
I have greatly improved
my skills in film making.