1. THE LOUISIANA MARATHON
EXXONMOBIL PRESENTATION
BLUECROSS BLUESHIELD PRESENTATION
EXXONMOBIL PARTNERSHIP OPPORTUNITIES | NOVEMBER // 2012 1

2. EVENT STRUCTURE
THE LOUISIANA MARATHON
‣ OVERALL EVENT // EVENT OVERVIEW
A RUNNING FESTIVAL SUNDAY - NOVEMBER 11 // 2012
‣ The Advocate Kids Marathon 9-Week Race Program Begins
‣ THE LOUISIANA MARATHON FRIDAY - JANUARY 18 // 2013
‣ The Expo
& THE HALF MARATHON (12:00-7:00 p.m. The Belle)
SATURDAY - JANUARY 19 // 2013
‣ THE ADVOCATE CYPRESS 5K ‣ The Advocate Cypress 5k & Kids Marathon
(8:00 a.m. Start at the Capital)
& KIDS MARATHON ‣ The Expo & Pasta Dinner Speaker Series
(10:00 a.m. – 7:00 p.m. The Belle)
‣ THE EXPO // SPEAKER SERIES SUNDAY - JANUARY 20 // 2013
‣ The Marathon & The Half presented by Michelob Ultra
& PASTA DINNERS (7:00 a.m. Start at the Capital)
‣ Finish Festival
(9:00 a.m. at AZ Young Park – Louisiana Welcome Center)
‣ POST RACE PARTY ‣ Post-race Party
(6:00 -9:00 p.m. at the Manship Theatre
EVENT STRUCTURE 2

3. THE 2012 STORY

4. 2,830 PARTICIPANTS
FROM 46 STATES
AND 11 COUNTRIES
234 TOP FINISHERS
IN 13 AGE GROUPS
SUPPORTED BY OVER
600 VOLUNTEERS

5. THE COURSE.
DOWNTOWN
RIVERFRONT AREA
LSU CAMPUS
THE LAKES
CITY PARK
GOODWOOD/TARA

6. THE NUMBERS.
800+ MARATHON
1300+ HALF
400+ 5K & 300+ KIDZ
3000+ SPECTATORS
600+ VOLUNTEERS
AGES 0-10 (1%)
AGES 11-19 (5%)
AGES 20-29 (22%)
AGES 30-39 (29%)
AGES 40-49 (25%)
AGES 50-59 (13%)
AGES 60-69 (4%)
AGES 70-79 (1%)

7. TOP 10 STATES
2102 - LOUISIANA
166 - TEXAS
80 - MISSISSIPPI
40 - GEORGIA
38 - ALABAMA
35 - MISSOURI
35 - TENNESSEE
27 - NORTH CAROLINA
27 - ARKANSAS
23 - CALIFORNIA

8. FINISH FESTIVAL
12 BEER SELECTIONS
9 RESTAURANTS
2 LOUISIANA BANDS
1 BEAUTIFUL DAY

9. LOUISIANA MARATHON
PARTNERS
CORPORATE Manship Theatre FOOD & BEVERAGE
Albemarle Mizuno Bayou Teche Biere
Associated Grocers* Mockler Beverage CC’s Community Coffee House
Baton Rouge Area NOLA Lending Clif Bar & Clif Shot
Sports Foundation Our Lady of the Lake Covington Brewhouse
Baton Rouge Area Conventions Paretti Family Of Dealership: Dasani
& Visitor Bureau
- Range Rover Doe’s Eat Place
Baton Rouge Chamber
- Land Rover Edible Event
Baton Rouge General
- Mazda Fresh Junkie
Belle of Baton Rouge
- Jaguar Hoegaarden
BlueCross BlueShield
Salvation Studio Lazy Magnolia Brewing Company
B-Quick Athletic Development
Shaw Center Lucy’s Retired Surfers
City Of Baton Rouge Bar and Restaurant
tascPerformance
Core Occupational* Michelob Ultra
Varsity Sports
Crescent Decal Specialist PowerAde
Workbox
DOW St. Arnold Brewing Company
EMCO Technologies MEDIA PARTNERS
Serrano’s Salsa Company
Franco’s Athletic Club The Advocate
Stella Artois
Garrity Print Solutions Channel 2 - WRBZ*
Tin Roof Brewing Company
Home Bank 96.1 The River
Viking Cooking School
Louisiana Travel 102.5 WFMF
Whole Foods Market
LSU Health Talk 107.3 FM
The 2012 //2013 Story 9

10. 2013

11. RENDEZVOUS RACE // 2013
JOIN PARTICIPANTS FROM 46 STATES
& 11 COUNTRIES AS THEY RETURN TO
RUN OUR FAST, FLAT & FESTIVE COURSE
THRU THE LAKES, ALONG THE
DOWNTOWN RIVER AREA, ON CAMPUS
& IN HISTORIC NEIGHBORHOODS

12. A RENDEZVOUS RACE
JANUARY 18-20 // 2013
UPDATED COURSE
EXPANDED EXPO
NEW V.I.P. AREA
EXTENDED F&B OFFERINGS
MORE CHARITY PARTNERS
INCREASED MILITARY SUPPORT
KIDS MARATHON ACTIVITY BOOKLET

13. USMC
WE WILL SUPPORT
MILITARY CHARITIES
AND WELCOME
A COLOR GUARD START
& BRASS BANDS
AT CHEER ZONES

14. LOUISIANA SHOWCASE
1 DISH // JAMBALAYA
SERVED MULTIPLE WAYS
BY MANY CHEFS
FROM AROUND THE LA
READY TO SHARE
TO MEET & GREET

15. USMC PARTNERSHIP
PROVIDING A VEHICLE
FOR BUILDING RELATIONS
MILITARY CHARITY SUPPORT
TLM will work with the following military charities in 2013-2014
BASIC OFFERINGS PROVIDED BY THE LOUISIANA MARATHON 15

16. THE LOUISIANA MARATHON
A THREE DAY RUNNING FESTIVAL
WITH YEARLONG ACTIVITIES
Pre-Race Saturday Expo, Sunday Races, Post-Race
Friday Expo
Build Up Races Festival Recaps
Our running festival has hi
gh frequency Social Sharing Spike of
Finish Line Shots,
PARTNERS LAMOC Activities
of engagement, across 4-
10 days Timing/ Rankings,
recap/early bird sign up ]
iday through the post-race
Website Visit Spike
[ Fr
Front Page / Sports
Page Coverage of The
VOLUNTEERS Outreach, Training
300-500 300-500 800-1,000 Advocate in Baton
Volunteers Volunteers Volunteers Rouge and New
Orleans
5-6,000
ATTENDEES/ Races, Expos, Running 5-6,000 5-6,000
Participants
Mention on Nola.com/
Clubs, Clinics Participants Participants T-P...
PARTICIPANTS
Mentions on dozens of
2-4,000 2-4,000 2-4,000 industry sites and
Friends & Family Friends & Family Non Participants running blogs
Races, Expos,
SPECTATORS Running Clubs, Clinics 7.8-11,000 Total
7-10,000 Total 7-10,000 Total Sharing on YouTube,
Vimeo
Press About Sharing on Running
Content Updates to our Website ...
Sponsorships, Time / Social Networks
COVERAGE Partnerships, Event
Social Media activity across Facebook, Twitter, YouTube, ...
sites
Sharing with Key Partners and Influencers ...
Details/Updates
THE PLAN FOR THE LOUISIANA MARATHON // 2013 16

17. THE LOUISIANA MARATHON
EXXONMOBIL PARTNER OPTIONS
‣ THE LOUISIANA MARATHON presented by
EXXONMOBIL
‣ THE EXPO AND/OR THE SPEAKER SERIES presented by
EXXONMOBIL
‣ EXXONMOBIL - CORPORATE PARTNER OF THE LOUISIANA
MARATHON
‣ EXXONMOBIL - COMMUNITY SCHOOL PARTNER OF THE ADVOCATE
KIDS MARATHON
PRESENTING THE LOUISIANA MARATHON 17

18. THE LOUISIANA MARATHON
TLM BRAND ASSET PRESENTATION
TLM BRAND ASSET PRESENTATION
EXXONMOBIL PARTNERSHIP OPPORTUNITIES | NOVEMBER // 2012
BLUECROSS BLUESHIELD LOUISIANA 2 STEP | 2 STEP 4 KIDS LOGO ASSET PRESENTATION | SEPTEMBER // 2012 18

19. OPTION 1
THE LOUISIANA MARATHON
PRESENTED BY EXXONMOBIL
**DETAILED BENEFITS IN LETTER OF AGREEMENT

20. Full Running Festival & Marathon Race Logo Full Running Festival & Marathon Race Logo
Used on White Medium Applications Used on Black Medium Applications

21. WEBSITE
SITE-WIDE
MASTHEAD & FOOTER
SPOT LIGHT CONTENT ON
THE HOME PAGE 25/7/12
LINKS TO EXXONMOBIL SITES
DIRECTORS BLOG CONTENT
SIX MONTHS FROM 2012 STATS
OVER 62,000 VISITS
35,000 UNIQUES
3:15 DURATION
170,000 PAGE VIEWS
2012-2013 EVENT TO-DATE STATS
OVER 50,000 VISITS
30,000 UNIQUES
2:54 DURATION
130,000 PAGE VIEWS

22. START & FINISH LINE CHUTES
THE RACES

23. THE HALF
THE FULL
THE HALF
MILE & KILOMETER MARKERS

24. THE FINISH LINE
THESE IMAGES ARE
SHARED VIA SOCIAL
AND PRINTED FOR
WALL MOUNTING...
BY THE THOUSANDS.

25. RACE BIBS
MARATHON
THE HALF
5K
KIDS MARATHON

26. RUNNER’S WORLD & RUNNING TIMES PRINT AD

27. HANDOUTS, POSTED FLYERS

28. OFFICIAL RACE
MAGAZINE GUIDE
WE ARE PARTNERING WITH
THE ADVOCATE TO PRODUCE
OVER 130,000 56 PAGE RACE
MAGAZINE GUIDES
120, 000 IN CIRCULATION
& 10,000 DISTRIBUTED AT
HOTELS, RESTAURANTS, THE
AIRPORT, THE EXPO, THE
FINISH FEST

29. THE ADVOCATE KIDS MARATHON
ACTIVITY BOOKLET
& RACE PROGRAM
WE ARE PARTNERING WITH
ADVERTISERS & SPONSORS
TO PRODUCE OVER 155,000
44 PAGE ACTIVITY BOOKLETS
WITH PUZZLES, WORD
SEARCHES, CONVERSATION
CHALLENGES, NOTES ABOUT
MATH & THE SCIENCE OF
RUNNING, AND THE 26.2
MILE / 9-WEEK RUNNING
PROGRAM AND LOG FOR
KIDS 4-12.
DISTRIBUTED AT SCHOOLS
AND IN THE PAPER

30. OPTION 2
THE EXPO AND/OR THE SPEAKER
SERIES PRESENTED BY EXXONMOBIL
**DETAILED BENEFITS IN LETTER OF AGREEMENT

31. The Expo Event Logo // Expo Presenting Sponsor Only The Expo Event Logo // Expo Presenting Sponsor Only
Used on White Medium Applications Used on Black Medium Applications

32. The Expo Event Logo // Expo Presenting Sponsor Only The Expo Event Logo // Expo Presenting Sponsor Only
Used on White Medium Applications Used on Black Medium Applications

33. OPTION 3
EXXONMOBIL - CORPORATE PARTNER
OF THE LOUISIANA MARATHON
**DETAILED BENEFITS IN LETTER OF AGREEMENT
OPTION 4
EXXONMOBIL - COMMUNITY SCHOOL
PARTNER OF THE ADVOCATE KIDS
MARATHON
**DETAILED BENEFITS IN LETTER OF AGREEMENT

34. THE LOUISIANA MARATHON
EXXONMOBIL FINANCIAL
CONSIDERATIONS
‣ $40,000 - THE LOUISIANA MARATHON presented by
EXXONMOBIL
‣ $15,000/$7,500 - THE EXPO AND/OR THE SPEAKER SERIES
presented by EXXONMOBIL
‣ $5,000 - EXXONMOBIL - CORPORATE PARTNER OF THE
LOUISIANA MARATHON
‣ $2,500 - EXXONMOBIL - COMMUNITY SCHOOL PARTNER OF THE
ADVOCATE KIDS MARATHON
EXXONMOBIL FINANCIAL CONSIDERATIONS 34

35. THANK YOU
EXXONMOBIL PARTNERSHIP OPPORTUNITIES | NOVEMBER // 2012 35