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Promote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
1. Promote, Inform, & Engage Your B2B
Clients & Prospects Via Social Media
Presented by Craig M. Jamieson
Presented by … Craig M. Jamieson
2. My Background
•Business to Business Sales & Sales
Management since 1977
•Active on Social Media for 4 years
•Monthly Windmill Networking
Contributor – Social Sales
•Target Training Performance Systems VAA
•Nimble Social CRM & HootSuite Solution Partner
•Own & Operate B2B Networking Groups
4. The Importance of Staying In Front Of Our
Customers Has Never Been Questioned
Statistically, sales are made …
• 2% on the 1st call
• 3% on the 2nd call
• 5% on the 3rd call
• 10% on the 4th call
• 80% on the 5th to 12th call
It can be 5-7 times more costly to find a new
customer than it is to keep an existing one. Still …
8. IF You Really Want To Impress Me …
You will …
• Help me to build my
business
• Find me new opportunities
• Connect me to others
• Help me to sell more stuff!
And, you will do this CONTINUOUSLY!
9. The Goal Has Always Been To Create New Client
Relationships & To Build On Existing Ones
10. Change Your Relationship Role!
The last role you want to be seen as playing is
that of a vendor. You want to be viewed as …
• A member of the team
• A trusted advisor
• A part of the company
Therefore … act like one!
11. 13+ Fun and Creative Ways To Promote,
Inform, and Engage Your Clients Via
Social Media and To Build
Long-Term Relationships
Go-Givers Sell More … Bob Burg
12. Learn All You Can About Them!
Needs, pain, interests, & wants. Social profiles &
Social streams provide the clues
13. Join The Conversation!
Pick the right time, with the
right message, and on the
right channel!
• @ messages on Twitter and
direct messages on whatever
network(s) they frequent
• Like, comments, and +1’s on
posts and their web pages
14. Help Them Build Their Business!
• Conduct keyword
searches on the social
networks to identify
opportunities for their
product or services
• Use Google Alerts or other
services like Mention to
do the same
• Connect them to others
via social networking
15. Promote Their Business To Others!
• Share their web pages, and
your endorsement, with
others on the social networks
• Auto-feed their blog with
tools like HootSuite,
TwitterFeed, or dlvr.it
• Be sure to include their
handles so that they are
aware of your efforts!
16. Publicize Their Events!
• Share via social media
and share specifically to
others
• Tweet live at their events
• Take and share event
photos
• If you use FourSquare …
• Create excitement!
21. Invite Them To Collaborate!
• LinkedIn Groups and
Google+ Communities
• Public industry groups
• Private groups for
customers and team
members only
23. Contribute To Each Other
• Feature their articles on
your site (Featured Client)
• Offer to write articles for
their sites
• Consider starting a
GaggleAmp where you
cross post each other’s
articles
24. Make Them A Part Of Your Team!
• Provide advanced
notification of new
products, specials, etc.
• Ask them to collaborate
on product design
• Consider using contests
and polls to promote
engagement
25. Get Creative With Newsletters!
• Feature your customers
and promote them to
each other
• Provide good info
applicable to all readers
• Focus little on your own
products and services
other than a special
announcement or offer
26. Be A Super Hero by
Providing Unrelated Services!
• Build value as a problem
solver. Put on your cape!
• If they have not already
established a social media
presence, help them to do so!
• Show them better ways to do
business even if that does not
include your product/service
27. Some Tools You Might Look At to Help You
Track Your Progress & Stay On Task
28.
29. Connect With Me!
Craig M. Jamieson
Adaptive Business Services / NetWorks! Boise
208.340.9546
craig@adaptive-business.com
@craigmjamieson
www.adaptive-business.com
www.networksboise.com