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Kiosks and Consumer
Markets
Craig Allen Keefner
Executive Director
Kiosks.Org Association
Scope - Know Thy Customer(s)

 • Market data
 • Segment data
 • Overlapping workforce
 • Technology Future
Market - Numbers
        2000   2001   2002   2003

 1997   1.5B     2B   2.5B     3B

 1998   2.4B   3.2B   3.9B   4.6B

 1999   1.1B   1.5B   2.0B   2.7B

 2000          1.8B   2.2B   2.9B

 2001                 2.0B   2.7B

 2002                 1.7B   2.5B
Market - Revenue

 • Bridal Registries
   – At least 2.5 Billion in revenue
 • Photokiosks
   – At least 1.5 Billion in revenue
   – In 2 years China #1 market
 • Total Revenue*
   – At least 10 to 15 Billion


  * Includes direct and incremental revenue.
Market - Revenue
 Company     Registries   $Value Per Revenue
 Target        500,000       2,500 $1,250,000,000
 Incremental 5,000,000          20   $100,000,000
 Kohls         100,000        1200   $120,000,000
 ROM                               $1,000,000,000
 Kodak                                 1,400,000,000
 ROM                                     200,000,000
                                      $4,070,000,000



 Note: 2.5 Million weddings a year and 60
 percent of those use a registry.
Markets - Segments
• Retail and POS
• Services - Financial
• Gaming and Travel
• Services - Health, Jobs, Food
• Services - Hospitality, HR
• Directions, Chat, Email, Wireless


Note: Loyalty component is most often common component.
Market - Segments
• Revenue by Segment (projected)
  • Retail - 36%
  • Entertainment/Travel - 20%
  • Financial - 18%
  • Government - 15%
  • Other - 12%
Segments
Categories
•   Entertainment
•   Hospitality
•   Fast Food
•   Grocery Stores
•   Convenience Stores
•   Mega Retail
•   Travel
Segments
For the Next 12 Months
•   Does it better utilize existing assets?
•   Does it Reduce Costs?
•   Helps with Customer Relations?
•   Or is it only adding new technology &
    costs?
Segments - Entertainment
Entertainment - A year ago
• Webcasting company Brando Company plans to begin in April a
  new business that will distribute content to multimedia kiosks in
  restaurants.The touch-panel display kiosks will be placed at
  tables, offering fortune telling and entertainment programs.
  Customers will pay for the information content along with their bill
  for food and drink. Brando aims to sign up 1,000 restaurants
  annually for the terminals. The service will be called "digi+pop
  TVi," and the content will be broadcast from Brando's production
  center via communications satellite for download to the terminals.
  A restaurant operator will be able to adjust the content to suit his
  own style, region or season.
Segments - Entertainment
Entertainment - Last Week at ATEI
• Digital jukeboxes for pubs and restaurants. Easy
  to set up and easy for customers to use, it comes
  with full backend for personalizing the behavior of
  the unit and full reporting system. Typical pub
  income at 200 pounds/week with total cost of
  <5000, the unit pays off in less than 6 months.
  Also Human Resource and Training modules for
  off hours.
Segments - Entertainment
Segments - Entertainment
Entertainment - Last Week at ATEI
• Leisure Link announced “itbox”.
  Comes in multiple looks and multiple
  functions and designed to offer
  simplistic functions to gambling and
  adult soft entertainment depending
  on demographic and location (even
  within the location itself).



  Note: Leisure Link operates over 90,000 pay for play terminals
Segments - Entertainment
Entertainment - the IT box
•   Quiz Games - compelling prizes
•   Puzzles - innovative puzzle games
•   Sports - Racing Tips and Video Sports
•   Movies - video clips + commerce
•   Music - digital singles and albums
•   Adult - the latest in adult entertainment
•   Ring Tones - personalize the mobiles
Segments - Entertainment
Drivers
• "The Internet attracts a younger generation of
  player, they sit down at the bar, check their e-
  mail on Hotmail and then stay there to play
  games," said Otto Kraus, general manager for
  Austrian-based electronic games manufacturer
  AMUsys. "Without the Internet, this younger
  player may never have the impulse to play."



 From Stephan Herron article on KioskMarketplace - Feb 1, 2002
Segments - Entertainment
Segments - Hospitality
  Hotels & Motels

  •   Overall Market Cap of 58B
  •   Marriot: 9B mc, 2,340 Properties
  •   Hilton: 4B mc, 1900 Properties
  •   Starwood: 6B, 740 properties
  •   Market revenue est at 120B
Segments - Hospitality
  Hotels & Motels
  •   Biggest question: do we pull CAT5?
  •   Still searching for what the customer wants
  •   Test offers including internet offers being trialed
  •   Dialup needed for security (safe, secure, reliable)
  •   Is it in the home?
  •   10% of potential broadband in US actually used b
  •   Analog to be around for 5 years
  •   “IP in hotel room irrelevant” -- Marriott

 Source: panel discussion with Savoy Group, Carlson Hospitality, Six
 Continents, Telematrix and Marriott Corp. February 2002 London
Segments - Hospitality
Segments - Hospitality
Segments - Hospitality
Check In Kiosks from NCR

• NCR Xpress Hotel Check-
  In allows guests to check
  in and check out while
  enabling you to more
  effectively utilize your
  staff by freeing their time
  for other tasks.
Segments - Hospitality
Kodak Expands To Hotels and
Resorts and Cybercafes
• NEW YORK (Reuters) - Photography giant
  Eastman Kodak Co. plans to expand its do-it-
  yourself Picture Maker kiosk family to places such
  as hotels, resorts, and Internet cafes, enabling
  users in remote locations to print pictures
  snapped with a digital camera. (February 1,
  2001)

 Note: U.S. shipments of point-and-shoot digital cameras -- which
 feature business card-sized displays for quick viewing of snapped
 photos -- reached 6.5 million units in 2001, up 30% -- Jan 31,2002
Segments - Hospitality
Directional kiosks find their way to England

• One of the kiosks is located at the Camden Lock
  Information Centre, located in one of London’s
  leading shopping districts. Four touchscreens give
  users access maps and directions to more than
  5,000 locations within the Camden borough,
  including retail outlets, restaurants, museums
  and ATMs.   -- 15 November 2001
Segments - Restaurants
              Revenue in Billions

 450                                407.8
 400
 350
 300
                       239.3
 250
 200
 150          119.6
 100
       42.8
  50
  0
       1970   1980      1990        2002
Segments - Restaurants
• Restaurant industry sales projected to reach record $407.8B in
  2002, up 3.9 percent over 2001, according to 2002 Restaurant
  Industry Forecast. On an inflation-adjusted basis, restaurant
  industry sales are expected to increase 1.4 percent in 2002, which
  would represent the eleventh consecutive year of real growth in the
  industry. On a typical day in 2002, the restaurant industry will post
  average sales of more than $1.1 billion.
Segments - Restaurants
• Top Challenges for Restaurants

 Top Challenge        Quickservice         Full Service Operators
                      Operators

                                           Average C heck Size
                                     <$8    $8-$14   $15-$24     $25+
 Economy/Recession              12    16        21         27      36
 Maintaining Volume             14    16        17         16      22
 Recruiting                     33    23        14         13      14
 Competition                     5    11         9         11       9
 Higher Costs                    3    11        13          8       2
Segments - Fast Food
Checkers
• Checkers, the largest double drive-thru restaurant chain in the US,
  awarded NCR a $2.2 million contract to install NCR point-of-sale
  systems in 149 restaurants by April, 2001. As it is rolled out to
  Checkers® and Rally's Hamburger® 700-plus locations over next 2
  years, the total value of the relationship exceeds $20 million.
• The total POS solution includes NCR's 7454-a multi-media,
  touchscreen POS workstation with advanced functionality-and
  software provided by Aloha Technologies, Ltd. A POS system with
  kiosk capabilities, the NCR 7454 can be used to run diner promotions
  or employee training programs when not in use by restaurant
  personnel.
Segments - Fast Food
Data Warehousing
• November 2001 -- Tricon Global
  Restaurants, Inc., owner of the Pizza Hut,
  Taco Bell and KFC brands, has become the
  first quick-service restaurant business to
  begin implementing a global enterprise
  data warehouse.
Segments - Fast Food
Data Warehousing
• The warehouse is used as the foundation
  for a number of applications, including
  sales and consumer promotions analysis,
  menu mix management and product
  introductions, as well as to segment and
  analyze customer purchase behavior
  across the Tricon brands.
Segments - Fast Food
POS and Signage
• Delphi Display Systems, Inc. was recently selected
  as the preferred equipment supplier of drive thru
  order confirmation systems for Taco Bell(R). Also
  known as Order Confirmation Boards (OCB), the
  devices integrate advanced digital video electronics
  with state-of-the-art sunlight readable color liquid
  crystal display ("LCD") technology to improve the
  efficiency of the fast food drive thru.
Segments - Fast Food
POS and Signage
• Located at order point in the drive-thru lane, the
  OCB visually confirms customer's orders to improve
  accuracy and speed of service. Additionally, the OCB
  functions as a digital marketing medium by
  displaying full color, high resolution, POP images.
  Other benefits: access to hearing-impaired
  customers, bridging language barriers, and employee
  theft reduction. Goal is improve overall guest
  experience.
Segments - Fast Food
More Fast Food Facts - McDonalds
• 1200 stores in UK (35% franchised).
• 30,000 worldwide
• McDonalds accepting SpeedPass from Exxon
• Testing cobranded loyalty cards. Other ideas
  cannot be disclosed.
• “Over the next 12 months the dominant force in
  the industry will be CRM” -- Chief IS Europe
Segments - Grocery
Grocery Statistics - Store Sales
                         1990    1990     2000    2000 10 Year
                      $B Sales Percent $B Sales Percent Change

All Grocery Stores       368.5    100      494    100     34%
Supermarkets             271.7   73.7    384.8   77.9     42%
Chain Supermarkets       189.8   51.5    314.4   63.6     66%
Ind. Supermarkets         81.9   22.2     70.4   14.3    -14%
Other Stores              69.9     19     52.2   10.6    -25%
Convenience Stores       26.9*    7.3   29.7**      6     10%
Wholesale Clubs            n/a    n/a   23.7**    4.8      n/a
Military                   n/a    n/a    3.6**    0.7      n/a


Source: Progressive Grocer
Segments - Grocery
Grocery Statistics - Store Numbers
                            1990     1990       2000     2000 1990 - 2000
                         Number    Percent   Number    Percent % Change
    All Grocery Stores   145,000       100   127,980       100      -11.7
 Supermarkets (+2M)       30,750      21.2    31,830      24.7        3.5
  Chain Supermarkets      17,460        12    20,825      16.1       19.2
   Ind. Supermarkets      13,290       9.2    11,005       8.6      -17.2
 Other Stores (<$2M)      58,250      40.2    37,310      29.2      -35.9
  Convenience Stores      56,000      38.6    58,000      45.3        3.5
Wholesale Club Stores        n/a       n/a       840       0.7        n/a
 Military Commissary         n/a       n/a       190       0.1        n/a

Source: Progressive Grocer
Segments - Grocery
Grocery Statistics - Habits
  Day of Week         All   Under   35 – 54   Over 55
                Shoppers       35    Years     Years
                            Years       Old       Old
  Sunday            16%       Old
                             15%      22%        8%
  Monday            11%      16%        7%      13%
  Tuesday           11%      12%        7%      14%
  Wednesday         15%      15%      12%       21%
  Thursday          14%       6%      12%       21%
  Friday            12%      17%      10%       12%
  Saturday          21%      19%      30%       11%
Segments - Grocery
Grocery Stats - Sales/Expenses
                              1989     1999    % Change
                                              1989 - 1999
    Sales – All Stores        351B     472B          34.7
 Supermarkets (>$2M)          257B     365B          41.8

                              1989     1999    % Change
                                              1989 -1999
       Payroll Expenses     11.41%   11.20%         -1.84
Total Employment Cost       14.95%   14.10%         -5.69
                Supplies     0.92%    1.10%        19.57
                Utilities    1.09%    1.20%        10.09
Segments - Grocery
Grocery Stores
• NCR Self service at a
  Lunds grocery store
• Krogers now uses split
  level self-checkout in
  40% of its traditional
  checkout lanes
  (U-Scan)
Courtesy of Kiosk Magazine
Segments - Grocery
Grocery Store
• Self Service
  application at Lunds
  grocery store in
  Minnesota




Courtesy of Kiosk Magazine
Segments - Grocery
Grocery Store
• Self Service deli
  application at Lunds
  grocery store in
  Minnesota




Courtesy of Kiosk Magazine
Segments - Grocery
Grocery Store
• Self Service
  application at
  Lunds grocery
  store in Minnesota




Courtesy of Kiosk Magazine
Segments - Grocery
Krogers
•   2300 Stores in 31 states
•   790 Convenience Stores
•   Discounts & coupons with loyalty card
•   In 1999, the convenience stores
    accounted for 2.5% of Kroger's total
    sales and 1.8% of Kroger's cash flow.
Segments - C Stores
C-Stores
• In the continuing journey to
  discover feasible applications
  for the kiosk industry, the
  convenience store is a
  source of frequent
  conjecture.
• In US: +120,000 C-Stores
Segments - C Stores
C-Stores
• A steady, diverse clientele
  means each store presents
  many opportunities. But the
  rapid fire nature of the c-
  store experience means
  customers often get in and
  out with blinding speed.
Segments - C Stores
                            Sales in Billions
    200                                               175   180
                                        164     170
                            151   156
                      144
    150
          112   121

    100

     50

      0
          1992 1993 1994 1995 1997 1998 1999 2000 2001
Segments - C Stores
  Convenience Store Numbers
  •   Phillips66:  12,000 ww
  •   Exxon/Mobil: 5800 US - 45000 ww
  •   7-Eleven*: 5820 in US -16800 ww
  •   Chevron:     8000 in US - 8000 row
  •   BP Amoco: 29,000 ww
  •   Shell:       46,000 ww


  *Southland/-Eleven announced closings on 1/31/02
Segments - C Stores
BP: Facts and Figures
•   12/31/2000 - 29000 worldwide
•   17,300 in the US (12,000 franchised)
•   7,900 in UK/ROE
•   Joint venture with Safeway (UK)
•   Joint venture with Huit a Huit (France)
•   Poland and Russia expansions
•   “We are aiming at increasing our per-customer
    revenue by attracting retail customers to spend more
    in convenience stores and business customers to
    spend more on value-added services and solutions.”
Segments - C Stores
BP: Facts and Figures
 Jan 19, 2002 (The Orlando
 Sentinel) --Solar panels line a
 canopy above the gas pumps.
 There's cappuccino and
 gourmet food in the cafe,
 lower-pollution fuel in an
 underground tank, and an
 Internet kiosk for customers.
Segments - C Stores
BP: Facts and Figures
 Jan 19, 2002 (The Orlando Sentinel) --
 Orlando is the first Florida market in which BP has
 introduced the upscale-oriented convenience
 stores, which feature a gourmet coffee, pastry
 and sandwich shop called The Wild Bean Cafe;
 computer access to weather information, travel
 data and road maps; a solar-powered electrical
 system; and a new, low-sulphur Amoco gasoline.
Segments - C Stores
BP: Facts and Figures: In the UK

  BP Connect with Gift-stop kiosk and
  internet kiosks has grown from 37 to 80
  stores (120 total kiosks). Another 50
  planned in UK with primary focus to be in
  other markets like US and other European
  countries.
Segments - C Stores
Exxon: Facts and Figures
 • ExxonMobil developed new
 retail facility incorporating the
 "Best of Both" from
 Tigermarket and On the Run
 convenience stores. The new
 On the Run store features a
 proprietary café with gourmet
 coffee, fresh bakery items and
 hot food service items.
Segments - C Stores
Exxon: Facts and Figures
 • More than 300 On the Run
 convenience stores operate in
 the United States, with 90
 more in other parts of the
 world. 300 more On the Run
 sites are planned for key global
 markets in 2001.
Segments - C Stores
Exxon: Facts and Figures

 • In May 2000 there were
 400,000 transactions at Exxon
 and Mobil stations.
 • Projects to over 15 Million
 total in 2002
 •Finalized alliance with Tesco
 grocery chain in UK. 28
 cobranded sites by year-end.
Segments - C Stores
Exxon: Facts and Figures

 • McDonalds piloted with
 SpeedPass. Now in over 400+
 restaurants in Chicago and
 looking to expand.
 • Average service time cut
 from 131 seconds to less than
 20 seconds.
 • Also Nokia 5100 being used..
Segments - C Stores
Exxon: Facts and Figures
In France and UK, ExxonMobil is testing Esso Express
, an unattended station where customers pay at
pump using credit cards, debit cards or cash. The
stations have no sales associates, but reps at a
central customer service center monitor the site via
video link to ensure safety and answer consumer
questions via an intercom system. The concept
appears to be a popular and viable alternative to
traditional service stations in certain markets.
Segments - C Stores
Circle K
• 1800 delivered as part of Circle K test.
• "Kiosks are not inconsistent with our
  vision, there isn't anything we can sell
  that you can't buy anywhere else, so it's
  a matter of time and speed. That's the
  focus of this kiosk. We're talking about
  better access and quicker access to
  information where you need it and when
  you need it." said Scott Templeton,
  Phillips 66 innovation manager.
Segments - C Stores
C-Stores
• The kiosks come with 17-inch, multimedia screen that
  appears at the checkout counter. The main screen includes
  broadcast content, store information, and advertising, while
  smaller screens flash current news and weather info.
• Customers use video camera on kiosk to record a message,
  perform a stand-up routine, or do whatever else comes to
  mind. Comedy Central uses selected videos as part of a
  homegrown humor initiative, and Cox is offering $170,000
  worth of promotional advertising on its cable systems.
Segments - C Stores
ATMs Poised to Enter New Cycle
• New cycle for ATM software has begun and is a very
  large market.
• Multi-function financial transactions now occurring in
  Convenience Stores
• 185,000 ATMs in the US
• Close to 15B transactions in US in 2002 (declining)
• Ideas for ATMs include wireless map downloads,
  wireless tickets and couponing.
Segments - C Stores
ATMs Poised to Enter New Cycle


Oops.. And don’t forget!

• #1 -- The entire ATM transaction
  period HAS TO BE under 20
  seconds.
Segments - Mega Retail
• Target: 29B Revenue, 1000 Stores
  – Bridal Registry, Baby Registry, now full fledged Gift/Xmas
    Registry with complementary Internet mechanism (like
    Northwest Check-In)
• Walmart: 3200 stores
  – 1,651 Wal-mart Stores (50 more in 2002)
  – 1,026 Supercenters (185 in 2002)
  – 486 Sams Clubs
  – 26 Neighborhood Markets (20 new in 2002)
Segments - Mega Retail
•   Office Depot
•   Staples
•   Home Depot
•   Lowes
•   Home-Related in General for US
Segments - Travel
Post 9/11 Airlines
• + Banks of Luggage Check in Kiosks deployed as result. One
  employee services 4 kiosks (like Kroger self-checkout)
• + Internet Check-Ins have increased
• + Frequent Flyer Aspects Increased/Priority
• + Average Time in Airport has doubled
• Minuses -- Initiatives in Wireless ID check-ins have been
  temporarily grounded (budgets in general).
Overlapping Workforce
Help Wanted
• The Flatboy's sleek design is very unobtrusive and
  compact with its small footprint and wall-mount
  configuration. This kiosk was originally designed
  to allow people to apply for jobs directly at fast
  food restaurants. This kiosk design also lends
  itself to a wide range of kiosk applications,
  including public Internet access. All components
  are mounted to the three front doors, allowing 5
  minute field replacement for any combination of
  components.
Overlapping Workforce
Employment
• This is the Bennigan's and
  Unicru foodservice
  employment kiosk.




Courtesy of Kiosk Magazine
Overlapping Workforce
Employment
• Target Stores and other
  retail store in US have
  multiple low-end job units
  to assist with their labor
  management.



Courtesy of Kiosk Magazine
Overlapping Workforce
Employment
•   Cost to Labor
•   Staff turnover (2 to 3X a year?)
•   Problems at entry level
•   Reduce dependence on training




Courtesy of Kiosk Magazine
Overlapping Workforce
Employment
•   9,000 Job Kiosks for UK Government
•   NeoProducts and Mike Smith
•   EDS
•   Best case for delivery implementation
Overlapping Workforce
Intranet Corporate Systems
• Continental Tire North America operates several
  manufacturing facilities within North America. They are
  developing an internet based employee self-service
  application for Human Resources related information and
  transactions. They are also considering moving
  traditional printed materials such as MSDS, corporate
  policies & procedures, etc. into an electronic
  environment. To make information accessible to all
  employees, we will install several kiosks in the break
  areas of each manufacturing facility.


   Source: RFP into kiosks.org website - January 2002
Overlapping Workforce
Intranet: GlaxoSmithKline
• Mandate from CIO to set up two cybercafe-type areas in
  cafeterias, for large (100,000+ employee), multinational
  pharmaceuticals company. Initial project is to install 6-
  12 units in Philadelphia (US) headquarters and 6-12
  units in London (UK). Ideally, the result will be a drop-in
  solution that can be reused for other sites in the future,
  other cafeterias in major buildings, etc., if initial project
  is a success. The solution must be isolated from the
  corporate intranet. Must be robust, secure, etc. Web
  access is the primary goal - no access to internal mail.


     Source: RFP into kiosks.org website - January 2002
Overlapping Workforce
Wal-Mart Rolls Out Employee Self-
Service Applications
• January 31, 2002: Wal-Mart Stores Thursday
  inked a deal to deploy a self-service expense
  reimbursement platform.
• It is J2EE compliant, includes a business rules
  engine, XML engine and zero install HTML
  client, making it a quick install. Wal-Mart went
  from conception to deployment on its solution
  in less than nine weeks.
Overlapping Workforce
Citizen-Centric Content: E-Minnesota
 • The new North Star portal provides self-service
   access to information and services from +100
   state agencies. Also, citizens find information
   based on subject area.
 • Minnesotans will be able to perform tasks as
   renewing car license plates, applying for hunting
   and fishing licenses, and retrieving small business
   forms and information through the new portal.


  Source: Wednesday January 16 08:08 PM EST
  BroadVision Guns Minnesota's E-Gov Engine
Technology - At Home
Philips Shop At Home Device
• The Philips home shopping device, the HSD4000, allows
  consumers to compile shopping lists of grocery items by
  simply scanning the bar codes of items then easily download
  the list to a local food retailer for pickup or home delivery. The
  technology allows consumers to dramatically shrink the
  shopping process, especially for items that are bought on
  regular basis such as groceries, paper-based products, soap,
  detergents and favorite canned items.
Technology
Wincor Nixdorf Launches New BEETLE /iPOS
Appliance with Compact, All-in-One Design
• AUSTIN, Texas--(BUSINESS WIRE)--Jan. 15, 2002-- Wincor Nixdorf
  Inc., the leader in the delivery of open systems solutions to the retail
  and banking industries, today announced a new, compact point-of-
  sale (POS) appliance. The BEETLE® /iPOS is a high-performance,
  ``all-in-one'' POS system with the CPU, power supply, and other
  components mounted directly behind the flat panel display.
• Its attractive, compact, and splashproof design makes it ideal for
  hospitality and food services, but it performs equally well as a kiosk
  or in many traditional POS environments where a very small footprint
  is desirable.
Technology
MK1000 MicroKiosk -Automated Sales Assistant

• Installed at convenient locations
  throughout your store, the MK1000
  allows customers to quickly and easily
  verify the price of bar coded
  merchandise and obtain up-to-the-
  minute information on in-store
  promotions–while they shop.
Technology
MK1000 MicroKiosk - Automated Sales Assistant

• The MK1000 does more than price
  verification. Its large easy-to-read
  display can be used as an electronic
  billboard for instant in-store
  merchandising and comes complete with
  the ability to display graphics and text
  messages to promote seasonal sales, in-
  store promotions and upcoming events.
Technology
CERTO: Compact column terminal

• CERTO solves almost every conceivable self-
  service task and assists communication with the
  customer.
• One-to-one marketing, route-finding systems,
  film check-ins, sales support, Internet access and
  eMail are just some of the potential applications
  offered by the column terminal.
Technology
CERTO: Compact column terminal
• The base unit consists of a compact system complete
  with built-in card reader, high-performance 15“
  multimedia TFT touchscreen display and an audio
  sound system. The PC unit is built into the screen.
  Depending on customer, the column can be equipped
  with magnetic or smart card reader, barcode
  scanner, thermal printer, alpha keyboard and
  trackball, a built-in camera or a telephone handset.
Technology - Biometrics
 New Drivers' Licenses Study Underway
• WASHINGTON (AP) - January 8, 2002 --
  The government is working with the
  states to develop a new generation of
  drivers' licenses that could be checked
  anywhere and would contain electronically
  stored information such as fingerprints for
  the country's 184 million licensed drivers.
Technology - Biometrics
                  Total Biometric Revenues ($M)


       2000                                                      1905.4

                                                        1440.6
       1500
                                               1049.6
  $ (M) 1000                           729.1
                        399.5 523.9
        500     250.9


          0
               1999   2000   2001     2002     2003   2004       2005
Technology - Biometrics
                     2001 Market Share
                               Signature
                        Iris               Voice
         Keystroke               2.7%
                       6.2%                4.3%
           0.4%
    Facial
    15.4%


     Hand
    10.4%                                          Finger
                                                   48.8%
      Middleware
        11.9%
Technology
 Smartcards Coming Into Vogue Again?
• Slow to be accepted but US population open to
  change in new environment.
• In 1990 -- There were 0 debit cards
• In 2002 -- Over 10 million debit cards and and 10
  Billion transactions.
• National ID system being re-examined.
• IBM/HP -- by 2005 SC readers integrated in PCs..
Technology
 Net Nanny Signs International Distributors
 For BioPassword
• December 4, 2002 -- Net Nanny Software
  International Inc. (OTCBB:NNSWF - news;
  CDNX:NNS.V) announced today that it has signed
  Wildspace, Ltd., Junek Ltd. and Joint Future
  Systems, S.C., which are headquartered in the UK,
  Czech Republic and Mexico respectively, to
  distribute its strong user authentication
  technology, BioPassword®.
Technology
 Net Nanny Signs International Distributors
 For BioPassword
• All three companies will distribute BioPassword, the
  authentication solution for enterprise networks,
  and the BioPassword software developer's kit,
  which enables third parties to incorporate the
  patented keystroke dynamics technology into their
  own applications.
Kiosks and Consumers
Thank You
    For More Information
•   Kiosks.org Association      www.kiosks.org/smi
•   Symbol Technology www.symbol.com
•   Kiosk Magazine       www.kiosk.com
•   KIS www.kis-kiosk.com
•   Wincor-Nixdorf       www.wincor-nixdorf.com
•   ePOINT       www.epoint.com
•   TouchPoint www.touchpointit.com
•   Kioskmarketplace     www.kioskmarketplace.com
•   NeoProducts www.neoproducts.co.uk
•   NetShift     www.netshift.com
•   NCR www.ncr.com
Kiosks 2002 - Addendum
Craig Keefner is the Executive Director of Kiosks.org Association. The Association
is worldwide and its members include vendors, individuals and also
users/deployers. It’s mission is to identify and promote the interests of
companies engaged in the electronic, self-service kiosk industry.

Working committees include: Marketing and Public Relations, Best Practices,
Technology and Standards, Government Relations, Research and Statistics,
Advertising and Developing Markets. The President of the Association is Mr..
Richard Rommel of Eastman Kodak and the Chairman is Mr.. Richard Good of
NetWorld Alliance.

Members include: NCR Corporation, Symbol Technologies, Wincor-Nixdorf, IBM,
Compaq, Intel, Eastman Kodak, MEI, Netshift, Eurocoin, ePOINT and many many
others.

For more information or to join: go online at www.kiosks.org/join or call 1-866-
240-1318. You can email us at info@kiosks.org




      This presentation delivered February 7, 2002 at The Hatton for Kiosks 2002

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Markets For Kiosks and Self-Service

  • 1. Kiosks and Consumer Markets Craig Allen Keefner Executive Director Kiosks.Org Association
  • 2. Scope - Know Thy Customer(s) • Market data • Segment data • Overlapping workforce • Technology Future
  • 3. Market - Numbers 2000 2001 2002 2003 1997 1.5B 2B 2.5B 3B 1998 2.4B 3.2B 3.9B 4.6B 1999 1.1B 1.5B 2.0B 2.7B 2000 1.8B 2.2B 2.9B 2001 2.0B 2.7B 2002 1.7B 2.5B
  • 4. Market - Revenue • Bridal Registries – At least 2.5 Billion in revenue • Photokiosks – At least 1.5 Billion in revenue – In 2 years China #1 market • Total Revenue* – At least 10 to 15 Billion * Includes direct and incremental revenue.
  • 5. Market - Revenue Company Registries $Value Per Revenue Target 500,000 2,500 $1,250,000,000 Incremental 5,000,000 20 $100,000,000 Kohls 100,000 1200 $120,000,000 ROM $1,000,000,000 Kodak 1,400,000,000 ROM 200,000,000 $4,070,000,000 Note: 2.5 Million weddings a year and 60 percent of those use a registry.
  • 6. Markets - Segments • Retail and POS • Services - Financial • Gaming and Travel • Services - Health, Jobs, Food • Services - Hospitality, HR • Directions, Chat, Email, Wireless Note: Loyalty component is most often common component.
  • 7. Market - Segments • Revenue by Segment (projected) • Retail - 36% • Entertainment/Travel - 20% • Financial - 18% • Government - 15% • Other - 12%
  • 8. Segments Categories • Entertainment • Hospitality • Fast Food • Grocery Stores • Convenience Stores • Mega Retail • Travel
  • 9. Segments For the Next 12 Months • Does it better utilize existing assets? • Does it Reduce Costs? • Helps with Customer Relations? • Or is it only adding new technology & costs?
  • 10. Segments - Entertainment Entertainment - A year ago • Webcasting company Brando Company plans to begin in April a new business that will distribute content to multimedia kiosks in restaurants.The touch-panel display kiosks will be placed at tables, offering fortune telling and entertainment programs. Customers will pay for the information content along with their bill for food and drink. Brando aims to sign up 1,000 restaurants annually for the terminals. The service will be called "digi+pop TVi," and the content will be broadcast from Brando's production center via communications satellite for download to the terminals. A restaurant operator will be able to adjust the content to suit his own style, region or season.
  • 11. Segments - Entertainment Entertainment - Last Week at ATEI • Digital jukeboxes for pubs and restaurants. Easy to set up and easy for customers to use, it comes with full backend for personalizing the behavior of the unit and full reporting system. Typical pub income at 200 pounds/week with total cost of <5000, the unit pays off in less than 6 months. Also Human Resource and Training modules for off hours.
  • 13. Segments - Entertainment Entertainment - Last Week at ATEI • Leisure Link announced “itbox”. Comes in multiple looks and multiple functions and designed to offer simplistic functions to gambling and adult soft entertainment depending on demographic and location (even within the location itself). Note: Leisure Link operates over 90,000 pay for play terminals
  • 14. Segments - Entertainment Entertainment - the IT box • Quiz Games - compelling prizes • Puzzles - innovative puzzle games • Sports - Racing Tips and Video Sports • Movies - video clips + commerce • Music - digital singles and albums • Adult - the latest in adult entertainment • Ring Tones - personalize the mobiles
  • 15. Segments - Entertainment Drivers • "The Internet attracts a younger generation of player, they sit down at the bar, check their e- mail on Hotmail and then stay there to play games," said Otto Kraus, general manager for Austrian-based electronic games manufacturer AMUsys. "Without the Internet, this younger player may never have the impulse to play." From Stephan Herron article on KioskMarketplace - Feb 1, 2002
  • 17. Segments - Hospitality Hotels & Motels • Overall Market Cap of 58B • Marriot: 9B mc, 2,340 Properties • Hilton: 4B mc, 1900 Properties • Starwood: 6B, 740 properties • Market revenue est at 120B
  • 18. Segments - Hospitality Hotels & Motels • Biggest question: do we pull CAT5? • Still searching for what the customer wants • Test offers including internet offers being trialed • Dialup needed for security (safe, secure, reliable) • Is it in the home? • 10% of potential broadband in US actually used b • Analog to be around for 5 years • “IP in hotel room irrelevant” -- Marriott Source: panel discussion with Savoy Group, Carlson Hospitality, Six Continents, Telematrix and Marriott Corp. February 2002 London
  • 21. Segments - Hospitality Check In Kiosks from NCR • NCR Xpress Hotel Check- In allows guests to check in and check out while enabling you to more effectively utilize your staff by freeing their time for other tasks.
  • 22. Segments - Hospitality Kodak Expands To Hotels and Resorts and Cybercafes • NEW YORK (Reuters) - Photography giant Eastman Kodak Co. plans to expand its do-it- yourself Picture Maker kiosk family to places such as hotels, resorts, and Internet cafes, enabling users in remote locations to print pictures snapped with a digital camera. (February 1, 2001) Note: U.S. shipments of point-and-shoot digital cameras -- which feature business card-sized displays for quick viewing of snapped photos -- reached 6.5 million units in 2001, up 30% -- Jan 31,2002
  • 23. Segments - Hospitality Directional kiosks find their way to England • One of the kiosks is located at the Camden Lock Information Centre, located in one of London’s leading shopping districts. Four touchscreens give users access maps and directions to more than 5,000 locations within the Camden borough, including retail outlets, restaurants, museums and ATMs. -- 15 November 2001
  • 24. Segments - Restaurants Revenue in Billions 450 407.8 400 350 300 239.3 250 200 150 119.6 100 42.8 50 0 1970 1980 1990 2002
  • 25. Segments - Restaurants • Restaurant industry sales projected to reach record $407.8B in 2002, up 3.9 percent over 2001, according to 2002 Restaurant Industry Forecast. On an inflation-adjusted basis, restaurant industry sales are expected to increase 1.4 percent in 2002, which would represent the eleventh consecutive year of real growth in the industry. On a typical day in 2002, the restaurant industry will post average sales of more than $1.1 billion.
  • 26. Segments - Restaurants • Top Challenges for Restaurants Top Challenge Quickservice Full Service Operators Operators Average C heck Size <$8 $8-$14 $15-$24 $25+ Economy/Recession 12 16 21 27 36 Maintaining Volume 14 16 17 16 22 Recruiting 33 23 14 13 14 Competition 5 11 9 11 9 Higher Costs 3 11 13 8 2
  • 27. Segments - Fast Food Checkers • Checkers, the largest double drive-thru restaurant chain in the US, awarded NCR a $2.2 million contract to install NCR point-of-sale systems in 149 restaurants by April, 2001. As it is rolled out to Checkers® and Rally's Hamburger® 700-plus locations over next 2 years, the total value of the relationship exceeds $20 million. • The total POS solution includes NCR's 7454-a multi-media, touchscreen POS workstation with advanced functionality-and software provided by Aloha Technologies, Ltd. A POS system with kiosk capabilities, the NCR 7454 can be used to run diner promotions or employee training programs when not in use by restaurant personnel.
  • 28. Segments - Fast Food Data Warehousing • November 2001 -- Tricon Global Restaurants, Inc., owner of the Pizza Hut, Taco Bell and KFC brands, has become the first quick-service restaurant business to begin implementing a global enterprise data warehouse.
  • 29. Segments - Fast Food Data Warehousing • The warehouse is used as the foundation for a number of applications, including sales and consumer promotions analysis, menu mix management and product introductions, as well as to segment and analyze customer purchase behavior across the Tricon brands.
  • 30. Segments - Fast Food POS and Signage • Delphi Display Systems, Inc. was recently selected as the preferred equipment supplier of drive thru order confirmation systems for Taco Bell(R). Also known as Order Confirmation Boards (OCB), the devices integrate advanced digital video electronics with state-of-the-art sunlight readable color liquid crystal display ("LCD") technology to improve the efficiency of the fast food drive thru.
  • 31. Segments - Fast Food POS and Signage • Located at order point in the drive-thru lane, the OCB visually confirms customer's orders to improve accuracy and speed of service. Additionally, the OCB functions as a digital marketing medium by displaying full color, high resolution, POP images. Other benefits: access to hearing-impaired customers, bridging language barriers, and employee theft reduction. Goal is improve overall guest experience.
  • 32. Segments - Fast Food More Fast Food Facts - McDonalds • 1200 stores in UK (35% franchised). • 30,000 worldwide • McDonalds accepting SpeedPass from Exxon • Testing cobranded loyalty cards. Other ideas cannot be disclosed. • “Over the next 12 months the dominant force in the industry will be CRM” -- Chief IS Europe
  • 33. Segments - Grocery Grocery Statistics - Store Sales 1990 1990 2000 2000 10 Year $B Sales Percent $B Sales Percent Change All Grocery Stores 368.5 100 494 100 34% Supermarkets 271.7 73.7 384.8 77.9 42% Chain Supermarkets 189.8 51.5 314.4 63.6 66% Ind. Supermarkets 81.9 22.2 70.4 14.3 -14% Other Stores 69.9 19 52.2 10.6 -25% Convenience Stores 26.9* 7.3 29.7** 6 10% Wholesale Clubs n/a n/a 23.7** 4.8 n/a Military n/a n/a 3.6** 0.7 n/a Source: Progressive Grocer
  • 34. Segments - Grocery Grocery Statistics - Store Numbers 1990 1990 2000 2000 1990 - 2000 Number Percent Number Percent % Change All Grocery Stores 145,000 100 127,980 100 -11.7 Supermarkets (+2M) 30,750 21.2 31,830 24.7 3.5 Chain Supermarkets 17,460 12 20,825 16.1 19.2 Ind. Supermarkets 13,290 9.2 11,005 8.6 -17.2 Other Stores (<$2M) 58,250 40.2 37,310 29.2 -35.9 Convenience Stores 56,000 38.6 58,000 45.3 3.5 Wholesale Club Stores n/a n/a 840 0.7 n/a Military Commissary n/a n/a 190 0.1 n/a Source: Progressive Grocer
  • 35. Segments - Grocery Grocery Statistics - Habits Day of Week All Under 35 – 54 Over 55 Shoppers 35 Years Years Years Old Old Sunday 16% Old 15% 22% 8% Monday 11% 16% 7% 13% Tuesday 11% 12% 7% 14% Wednesday 15% 15% 12% 21% Thursday 14% 6% 12% 21% Friday 12% 17% 10% 12% Saturday 21% 19% 30% 11%
  • 36. Segments - Grocery Grocery Stats - Sales/Expenses 1989 1999 % Change 1989 - 1999 Sales – All Stores 351B 472B 34.7 Supermarkets (>$2M) 257B 365B 41.8 1989 1999 % Change 1989 -1999 Payroll Expenses 11.41% 11.20% -1.84 Total Employment Cost 14.95% 14.10% -5.69 Supplies 0.92% 1.10% 19.57 Utilities 1.09% 1.20% 10.09
  • 37. Segments - Grocery Grocery Stores • NCR Self service at a Lunds grocery store • Krogers now uses split level self-checkout in 40% of its traditional checkout lanes (U-Scan) Courtesy of Kiosk Magazine
  • 38. Segments - Grocery Grocery Store • Self Service application at Lunds grocery store in Minnesota Courtesy of Kiosk Magazine
  • 39. Segments - Grocery Grocery Store • Self Service deli application at Lunds grocery store in Minnesota Courtesy of Kiosk Magazine
  • 40. Segments - Grocery Grocery Store • Self Service application at Lunds grocery store in Minnesota Courtesy of Kiosk Magazine
  • 41. Segments - Grocery Krogers • 2300 Stores in 31 states • 790 Convenience Stores • Discounts & coupons with loyalty card • In 1999, the convenience stores accounted for 2.5% of Kroger's total sales and 1.8% of Kroger's cash flow.
  • 42. Segments - C Stores C-Stores • In the continuing journey to discover feasible applications for the kiosk industry, the convenience store is a source of frequent conjecture. • In US: +120,000 C-Stores
  • 43. Segments - C Stores C-Stores • A steady, diverse clientele means each store presents many opportunities. But the rapid fire nature of the c- store experience means customers often get in and out with blinding speed.
  • 44. Segments - C Stores Sales in Billions 200 175 180 164 170 151 156 144 150 112 121 100 50 0 1992 1993 1994 1995 1997 1998 1999 2000 2001
  • 45. Segments - C Stores Convenience Store Numbers • Phillips66: 12,000 ww • Exxon/Mobil: 5800 US - 45000 ww • 7-Eleven*: 5820 in US -16800 ww • Chevron: 8000 in US - 8000 row • BP Amoco: 29,000 ww • Shell: 46,000 ww *Southland/-Eleven announced closings on 1/31/02
  • 46. Segments - C Stores BP: Facts and Figures • 12/31/2000 - 29000 worldwide • 17,300 in the US (12,000 franchised) • 7,900 in UK/ROE • Joint venture with Safeway (UK) • Joint venture with Huit a Huit (France) • Poland and Russia expansions • “We are aiming at increasing our per-customer revenue by attracting retail customers to spend more in convenience stores and business customers to spend more on value-added services and solutions.”
  • 47. Segments - C Stores BP: Facts and Figures Jan 19, 2002 (The Orlando Sentinel) --Solar panels line a canopy above the gas pumps. There's cappuccino and gourmet food in the cafe, lower-pollution fuel in an underground tank, and an Internet kiosk for customers.
  • 48. Segments - C Stores BP: Facts and Figures Jan 19, 2002 (The Orlando Sentinel) -- Orlando is the first Florida market in which BP has introduced the upscale-oriented convenience stores, which feature a gourmet coffee, pastry and sandwich shop called The Wild Bean Cafe; computer access to weather information, travel data and road maps; a solar-powered electrical system; and a new, low-sulphur Amoco gasoline.
  • 49. Segments - C Stores BP: Facts and Figures: In the UK BP Connect with Gift-stop kiosk and internet kiosks has grown from 37 to 80 stores (120 total kiosks). Another 50 planned in UK with primary focus to be in other markets like US and other European countries.
  • 50. Segments - C Stores Exxon: Facts and Figures • ExxonMobil developed new retail facility incorporating the "Best of Both" from Tigermarket and On the Run convenience stores. The new On the Run store features a proprietary café with gourmet coffee, fresh bakery items and hot food service items.
  • 51. Segments - C Stores Exxon: Facts and Figures • More than 300 On the Run convenience stores operate in the United States, with 90 more in other parts of the world. 300 more On the Run sites are planned for key global markets in 2001.
  • 52. Segments - C Stores Exxon: Facts and Figures • In May 2000 there were 400,000 transactions at Exxon and Mobil stations. • Projects to over 15 Million total in 2002 •Finalized alliance with Tesco grocery chain in UK. 28 cobranded sites by year-end.
  • 53. Segments - C Stores Exxon: Facts and Figures • McDonalds piloted with SpeedPass. Now in over 400+ restaurants in Chicago and looking to expand. • Average service time cut from 131 seconds to less than 20 seconds. • Also Nokia 5100 being used..
  • 54. Segments - C Stores Exxon: Facts and Figures In France and UK, ExxonMobil is testing Esso Express , an unattended station where customers pay at pump using credit cards, debit cards or cash. The stations have no sales associates, but reps at a central customer service center monitor the site via video link to ensure safety and answer consumer questions via an intercom system. The concept appears to be a popular and viable alternative to traditional service stations in certain markets.
  • 55. Segments - C Stores Circle K • 1800 delivered as part of Circle K test. • "Kiosks are not inconsistent with our vision, there isn't anything we can sell that you can't buy anywhere else, so it's a matter of time and speed. That's the focus of this kiosk. We're talking about better access and quicker access to information where you need it and when you need it." said Scott Templeton, Phillips 66 innovation manager.
  • 56. Segments - C Stores C-Stores • The kiosks come with 17-inch, multimedia screen that appears at the checkout counter. The main screen includes broadcast content, store information, and advertising, while smaller screens flash current news and weather info. • Customers use video camera on kiosk to record a message, perform a stand-up routine, or do whatever else comes to mind. Comedy Central uses selected videos as part of a homegrown humor initiative, and Cox is offering $170,000 worth of promotional advertising on its cable systems.
  • 57. Segments - C Stores ATMs Poised to Enter New Cycle • New cycle for ATM software has begun and is a very large market. • Multi-function financial transactions now occurring in Convenience Stores • 185,000 ATMs in the US • Close to 15B transactions in US in 2002 (declining) • Ideas for ATMs include wireless map downloads, wireless tickets and couponing.
  • 58. Segments - C Stores ATMs Poised to Enter New Cycle Oops.. And don’t forget! • #1 -- The entire ATM transaction period HAS TO BE under 20 seconds.
  • 59. Segments - Mega Retail • Target: 29B Revenue, 1000 Stores – Bridal Registry, Baby Registry, now full fledged Gift/Xmas Registry with complementary Internet mechanism (like Northwest Check-In) • Walmart: 3200 stores – 1,651 Wal-mart Stores (50 more in 2002) – 1,026 Supercenters (185 in 2002) – 486 Sams Clubs – 26 Neighborhood Markets (20 new in 2002)
  • 60. Segments - Mega Retail • Office Depot • Staples • Home Depot • Lowes • Home-Related in General for US
  • 61. Segments - Travel Post 9/11 Airlines • + Banks of Luggage Check in Kiosks deployed as result. One employee services 4 kiosks (like Kroger self-checkout) • + Internet Check-Ins have increased • + Frequent Flyer Aspects Increased/Priority • + Average Time in Airport has doubled • Minuses -- Initiatives in Wireless ID check-ins have been temporarily grounded (budgets in general).
  • 62. Overlapping Workforce Help Wanted • The Flatboy's sleek design is very unobtrusive and compact with its small footprint and wall-mount configuration. This kiosk was originally designed to allow people to apply for jobs directly at fast food restaurants. This kiosk design also lends itself to a wide range of kiosk applications, including public Internet access. All components are mounted to the three front doors, allowing 5 minute field replacement for any combination of components.
  • 63. Overlapping Workforce Employment • This is the Bennigan's and Unicru foodservice employment kiosk. Courtesy of Kiosk Magazine
  • 64. Overlapping Workforce Employment • Target Stores and other retail store in US have multiple low-end job units to assist with their labor management. Courtesy of Kiosk Magazine
  • 65. Overlapping Workforce Employment • Cost to Labor • Staff turnover (2 to 3X a year?) • Problems at entry level • Reduce dependence on training Courtesy of Kiosk Magazine
  • 66. Overlapping Workforce Employment • 9,000 Job Kiosks for UK Government • NeoProducts and Mike Smith • EDS • Best case for delivery implementation
  • 67. Overlapping Workforce Intranet Corporate Systems • Continental Tire North America operates several manufacturing facilities within North America. They are developing an internet based employee self-service application for Human Resources related information and transactions. They are also considering moving traditional printed materials such as MSDS, corporate policies & procedures, etc. into an electronic environment. To make information accessible to all employees, we will install several kiosks in the break areas of each manufacturing facility. Source: RFP into kiosks.org website - January 2002
  • 68. Overlapping Workforce Intranet: GlaxoSmithKline • Mandate from CIO to set up two cybercafe-type areas in cafeterias, for large (100,000+ employee), multinational pharmaceuticals company. Initial project is to install 6- 12 units in Philadelphia (US) headquarters and 6-12 units in London (UK). Ideally, the result will be a drop-in solution that can be reused for other sites in the future, other cafeterias in major buildings, etc., if initial project is a success. The solution must be isolated from the corporate intranet. Must be robust, secure, etc. Web access is the primary goal - no access to internal mail. Source: RFP into kiosks.org website - January 2002
  • 69. Overlapping Workforce Wal-Mart Rolls Out Employee Self- Service Applications • January 31, 2002: Wal-Mart Stores Thursday inked a deal to deploy a self-service expense reimbursement platform. • It is J2EE compliant, includes a business rules engine, XML engine and zero install HTML client, making it a quick install. Wal-Mart went from conception to deployment on its solution in less than nine weeks.
  • 70. Overlapping Workforce Citizen-Centric Content: E-Minnesota • The new North Star portal provides self-service access to information and services from +100 state agencies. Also, citizens find information based on subject area. • Minnesotans will be able to perform tasks as renewing car license plates, applying for hunting and fishing licenses, and retrieving small business forms and information through the new portal. Source: Wednesday January 16 08:08 PM EST BroadVision Guns Minnesota's E-Gov Engine
  • 71. Technology - At Home Philips Shop At Home Device • The Philips home shopping device, the HSD4000, allows consumers to compile shopping lists of grocery items by simply scanning the bar codes of items then easily download the list to a local food retailer for pickup or home delivery. The technology allows consumers to dramatically shrink the shopping process, especially for items that are bought on regular basis such as groceries, paper-based products, soap, detergents and favorite canned items.
  • 72. Technology Wincor Nixdorf Launches New BEETLE /iPOS Appliance with Compact, All-in-One Design • AUSTIN, Texas--(BUSINESS WIRE)--Jan. 15, 2002-- Wincor Nixdorf Inc., the leader in the delivery of open systems solutions to the retail and banking industries, today announced a new, compact point-of- sale (POS) appliance. The BEETLE® /iPOS is a high-performance, ``all-in-one'' POS system with the CPU, power supply, and other components mounted directly behind the flat panel display. • Its attractive, compact, and splashproof design makes it ideal for hospitality and food services, but it performs equally well as a kiosk or in many traditional POS environments where a very small footprint is desirable.
  • 73. Technology MK1000 MicroKiosk -Automated Sales Assistant • Installed at convenient locations throughout your store, the MK1000 allows customers to quickly and easily verify the price of bar coded merchandise and obtain up-to-the- minute information on in-store promotions–while they shop.
  • 74. Technology MK1000 MicroKiosk - Automated Sales Assistant • The MK1000 does more than price verification. Its large easy-to-read display can be used as an electronic billboard for instant in-store merchandising and comes complete with the ability to display graphics and text messages to promote seasonal sales, in- store promotions and upcoming events.
  • 75. Technology CERTO: Compact column terminal • CERTO solves almost every conceivable self- service task and assists communication with the customer. • One-to-one marketing, route-finding systems, film check-ins, sales support, Internet access and eMail are just some of the potential applications offered by the column terminal.
  • 76. Technology CERTO: Compact column terminal • The base unit consists of a compact system complete with built-in card reader, high-performance 15“ multimedia TFT touchscreen display and an audio sound system. The PC unit is built into the screen. Depending on customer, the column can be equipped with magnetic or smart card reader, barcode scanner, thermal printer, alpha keyboard and trackball, a built-in camera or a telephone handset.
  • 77. Technology - Biometrics New Drivers' Licenses Study Underway • WASHINGTON (AP) - January 8, 2002 -- The government is working with the states to develop a new generation of drivers' licenses that could be checked anywhere and would contain electronically stored information such as fingerprints for the country's 184 million licensed drivers.
  • 78. Technology - Biometrics Total Biometric Revenues ($M) 2000 1905.4 1440.6 1500 1049.6 $ (M) 1000 729.1 399.5 523.9 500 250.9 0 1999 2000 2001 2002 2003 2004 2005
  • 79. Technology - Biometrics 2001 Market Share Signature Iris Voice Keystroke 2.7% 6.2% 4.3% 0.4% Facial 15.4% Hand 10.4% Finger 48.8% Middleware 11.9%
  • 80. Technology Smartcards Coming Into Vogue Again? • Slow to be accepted but US population open to change in new environment. • In 1990 -- There were 0 debit cards • In 2002 -- Over 10 million debit cards and and 10 Billion transactions. • National ID system being re-examined. • IBM/HP -- by 2005 SC readers integrated in PCs..
  • 81. Technology Net Nanny Signs International Distributors For BioPassword • December 4, 2002 -- Net Nanny Software International Inc. (OTCBB:NNSWF - news; CDNX:NNS.V) announced today that it has signed Wildspace, Ltd., Junek Ltd. and Joint Future Systems, S.C., which are headquartered in the UK, Czech Republic and Mexico respectively, to distribute its strong user authentication technology, BioPassword®.
  • 82. Technology Net Nanny Signs International Distributors For BioPassword • All three companies will distribute BioPassword, the authentication solution for enterprise networks, and the BioPassword software developer's kit, which enables third parties to incorporate the patented keystroke dynamics technology into their own applications.
  • 83. Kiosks and Consumers Thank You For More Information • Kiosks.org Association www.kiosks.org/smi • Symbol Technology www.symbol.com • Kiosk Magazine www.kiosk.com • KIS www.kis-kiosk.com • Wincor-Nixdorf www.wincor-nixdorf.com • ePOINT www.epoint.com • TouchPoint www.touchpointit.com • Kioskmarketplace www.kioskmarketplace.com • NeoProducts www.neoproducts.co.uk • NetShift www.netshift.com • NCR www.ncr.com
  • 84. Kiosks 2002 - Addendum Craig Keefner is the Executive Director of Kiosks.org Association. The Association is worldwide and its members include vendors, individuals and also users/deployers. It’s mission is to identify and promote the interests of companies engaged in the electronic, self-service kiosk industry. Working committees include: Marketing and Public Relations, Best Practices, Technology and Standards, Government Relations, Research and Statistics, Advertising and Developing Markets. The President of the Association is Mr.. Richard Rommel of Eastman Kodak and the Chairman is Mr.. Richard Good of NetWorld Alliance. Members include: NCR Corporation, Symbol Technologies, Wincor-Nixdorf, IBM, Compaq, Intel, Eastman Kodak, MEI, Netshift, Eurocoin, ePOINT and many many others. For more information or to join: go online at www.kiosks.org/join or call 1-866- 240-1318. You can email us at info@kiosks.org This presentation delivered February 7, 2002 at The Hatton for Kiosks 2002

Notas do Editor

  1. Thank you for having me here today. My name is Craig Keefner and I am the Executive Director of Kiosks.org Association. Today I am speaking on Kiosks and Consumer Markets and Needs. I will be moving pretty fast thru some of this but I am hoping that you will appreciate the extra data that I give you, and the reduced time that you actually have to listen to me ramble on.
  2. We are going to spend some time on markets and market data. Next we will cover some of the segments which have been most active. Part of this is understanding the industry behind the consumers and we will cover that as well. Some of the overlap into HR and corporate workplace will be looked at along with some government projects. Finally we touch upon some technology that has been recently deployed which is available.
  3. Some of the industry numbers that project the kiosk industry. They have varied from year to year and I think as a whole that if they are most accurate when viewed as the revenue that manufacturing the kiosks and servicing them is available.
  4. Another way to look at it is the amount of revenue that passes thru kiosks. This is a much larger number.
  5. A little bit of explanation how I came up with some of those numbers on the previous slide. Conservatively assuming that there are 500,000 registries in Targets system. At 2500 an average registry it is easy to generate a number. Bear in mind this includes all registries which encompass not only bridal and instore but also gift and internet. Factor a certain amount of incremental revenue
  6. Here are the big segment markets for Kiosks
  7. Here we have estimated market revenue by segment. This is my best guess. Next up we have our first Segment
  8. There are several segments I am going to try and touch on which have demonstrated some activity. I prefer to look at things like this by application (is it Entertainment or Retail for example). It’s a hard job keeping up with all of them but hopefully I have included some numbers and information that you will find useful as reference later.
  9. There are several segments I am going to try and touch on which have demonstrated some activity. I prefer to look at things like this by application (is it Entertainment or Retail for example). It’s a hard job keeping up with all of them but hopefully I have included some numbers and information that you will find useful as reference later.
  10. Our First segment is entertainment
  11. There were a lot of digital jukeboxes at the show last week. Stephan Herron has a nice article on Kioskmarketplace that goes thru all of them.
  12. Here is the one screen shot of the backend for the epoint/touchpoint jukebox. It has simple but elegant control and gives the operator the opportunity to personalize the unit in multiple ways for multiple time periods.
  13. Leisure link itbox. Using ecast and also partly owned by IGT
  14. Here are the main points of the itbox
  15. The younger audience is driving the market
  16. Here is example video from the Snap-It DVD kiosk. Takes less than 5 minutes and you get nice wrapper around video and mail pouch to send it.
  17. Another active market for self-service with some of the major players
  18. Another active market for self-service with some of the major players
  19. This is example of applications within the market which have a business case. These are applications which the hosts would use for their customers.
  20. Here is other side of coin of example applications that are used internally. These are apps which are used by the hosts themselves.
  21. Here is NCR Xpress Check in. This has been recently released and is latest generation.
  22. Here is example of service provider extending into new market and finding new ground within new market.
  23. Directions is one of the tried and true, always works applications
  24. Here is the Restaurant Segment. The Hospitality market is close to 120 Billion. Consider this market which is 400+ Billion.
  25. Historically the restaurant market shows increases in size every year.
  26. In this market, they were asked what their top challenges are. Recruiting (HR) and higher costs are biggest common maladies.
  27. Here is example of one company addressing those challenges with some technology from NCR.
  28. Here is another.
  29. More efficient
  30. Here is signage technology being used by Taco Bell
  31. Takes the order and also improves efficiencies and makes for better customer experience
  32. Takes the order and also improves efficiencies and makes for better customer experience
  33. Moving to our next market which is Grocery Stores. Revenue in 2002 was over 500 billion and here is a breakdown of those components
  34. The sheer number of stores is worth understanding
  35. There are lot of statistics available which allow grocers to better serve their clientele whatever it may be at that precise moment. This type of knowledge is helpful for more efficient promotions and product mix.
  36. This illustrates some of the challenges facing the stores. Employment related costs are always a concern.
  37. I have a couple of pictures of kiosks installed in an upscale grocery store in Minnesota. Here is a self-checkout.
  38. Here&apos;s another on (locator)
  39. Deli checkout
  40. One more
  41. Here are some numbers for the leading grocer in US. Recently it has begun installing c-stores along with the stores. My Kroger card is good there and gets me a discount. It is cheap gas and it is handy combining the trips. This has gone well beyond any testing and they are actively expanding the cstores to all their major stores. This also makes the quick pickup of milk/cigarettes/beer very easy. Kroger grocery stores also splits its checkout space 50/50 between self-checkouts and normal checkout. The self-service units now have lines..
  42. Which brings us to C-STORES. In the background is one of the BP Connects. 12 months ago NCR was rolling out webkiosk in 37 of the new designed Connects.. How are they doing? By inserting one pound into eKiosk, customers will receive 10 minutes worth of Internet access to browse, retrieve and send electronic and video mails. An integrated video camera allows customers to film and send video mails with players. Prepaid cards can also be used on the kiosks, and BP is planning to give away 50,000 cards that will give half an hour of Internet access time free of charge. To test the effectiveness of third-party advertising, the kiosks will also provide free access to up to 30 companies&apos; Web sites, including BP Connect&apos;s top selling brands like Coca-Cola and information service providers such as Townpages. NCR and NetNearU, NCR&apos;s software partner, will supply BP with TRACKOSTM and ADTRACKOSTM, a Web-based management system that reports on click-throughs, Web site hits and viewing statistics for all Internet usage through the kiosk. Ask Drew Davy
  43. Almost like an ATM where the initial premise is that the transaction take less than 20 seconds, the C-Stores historically have clung to that same metric. Faster In and Faster Out is Better The new BP Connects were to have 2 eKiosks and one Giftstop. The giftstop allows customers to select from three typical on-route gift choices -- alcohol, chocolate and flowers. For a more adventurous gift idea, customers can select to find out more on a local balloon trip. If the customer decides to buy the product or service, the kiosk will ask for address details and the chosen date of delivery. This information can be typed in using the on-screen keyboard. Payment can be paid by swiping a credit or debit card on the free-standing kiosk.
  44. Just so we have some idea of the market here is some sales estimates
  45. Furthermore, sizes of some of the major players. Current number of C-Stores in US is supposedly around 120,000. These guys have the biggest piece
  46. I want to take a second and try and profile BP from what I can find on the web. The numbers are from the 2000 20F (or something like that). Its different than a 10K and drove me crazy finding it. Interesting is they are working with Safeway and others in extending themselves into other markets/partners. Kroger for example went it alone with their cstores
  47. New concepts are being implemented. The c-store is changing. I think this is the NCR webkiosk they are talking about?
  48. Picking up with Starbucks left off and hoping to attack the grocery store
  49. Picking up with Starbucks left off and hoping to attack the grocery store
  50. Not the only dancer on the floor, Exxon has its new concept which also drives the upscale and introduces the cafe
  51. Not the only dancer on the floor, Exxon has its new concept which also drives the upscale and introduces the cafe
  52. Here is some more interesting info for Exxon including number of transactions with the exxon//Mobil card. That’s a lot of transactions and that is just that card(s)? Exxon has also partnered with “premier” grocery partner and has begun that process.
  53. Here is some more interesting info for Exxon including number of transactions with the exxon//Mobil card. That’s a lot of transactions and that is just that card(s)? Exxon has also partnered with “premier” grocery partner and has begun that process.
  54. Exxon and its experiment in unattended gas station for new benchmark in self-service. We (that is us folks in Minnesota) have a couple of these already (been in around a year now)
  55. The high profile deployment in the circle K stores is taking a different tack in that the stores are not being redesigned and new functions are being spliced in. How effective that will be is being tested and watched now.
  56. Here are some facts on the installs being tested
  57. Another area under focus in the Cstores are the ATMs. They already exist and have the real-estate and require only the integration of appropriate new functions. The inertia is very large against changing these despite declining transactions. Finding a second transaction that is more profitable and as regular which doesn’t impair the ATMs primary function (sacrosanct) is tough cookie to crack.
  58. Another area under focus in the Cstores are the ATMs. They already exist and have the real-estate and require only the integration of appropriate new functions. The inertia is very large against changing these despite declining transactions. Finding a second transaction that is more profitable and as regular which doesn’t impair the ATMs primary function (sacrosanct) is tough cookie to crack.
  59. And as quick follow-up to some previous statistics I track here are some for the super major retailers. Last year Walmart added in bridal registries (3000 from NCR?) but there are no numbers yet for estimated activity there. Best guess is that it is much lower than Target however.
  60. And as quick follow-up to some previous statistics I track here are some for the super major retailers. Last year Walmart added in bridal registries (3000 from NCR?) but there are no numbers yet for estimated activity there. Best guess is that it is much lower than Target however.
  61. And as quick follow-up to some previous statistics I track here are some for the super major retailers. Last year Walmart added in bridal registries (3000 from NCR?) but there are no numbers yet for estimated activity there. Best guess is that it is much lower than Target however.
  62. Overlapping workforce is another subject I am to speak of and here is a unit which was designed for for job applications at fast food restaurants
  63. Here is example of another employment kiosk which is used at Bennigans and Unicru.
  64. Target stores have at least 4 stations in the entrance area of the store for taking job applications.
  65. Labor is probably the easiest proposition to explain and address with self-service and it is a growing sector.
  66. The best known of course is the job kiosk which is a Best Practice case in itself considering the deployment and manufacturing and support..
  67. HR in the corporate environment is alive and well
  68. Here is another example. I think I passed these people up in by Windsor last week
  69. Here is announcement from Walmart less than a week old. I like the J2EE, business rules and XML engine. This seems to be the preferred architecture. Other architectures such as Net will be used no doubt and I see the corporate IS with no option but to support both.
  70. There is a tremendous amount of political support in Minnesota for government initiatives and the biggest impediment has been identifying those services that need to be available, making them available, and making them available in a customer centric way. I don’t want to get information from that agency or this agency, I want to get my fishing license or pay my auto tags. Who I pay is irrelevant. The vendor here is j2EE and xml compliant as well.
  71. Finally we touch upon some newly released technology that is now available. Personal scanners are on the verge of becoming a commodity in the States
  72. New all in one design from Wincor just announced which is targeted at POS but also serves other self-service functions
  73. These devices are showing up in grocery stores and provide instant price check
  74. It also provides additional functions which are useful in this environment
  75. Wincor with another announcement (last week at Wincor World).
  76. It appears to be the IBM surepos taken to the next level but I haven’t seen the full specs yet (or a picture)
  77. Biometrics is getting a new look. What the government will mandate and/or make possible is anyones guess but with this announcement we now know they are considering including bio-template info for verification
  78. Here are some market facts for the biometrics industry as reference
  79. Here is breakout of segments for the biometric market
  80. In the keystroke arena new developments with Net Nanny. This provides additional security which all companies are interested in especially if it can be tied precisely to a person with some degree of confidence. The accuracy of such technology is documented in my presentation yesterday
  81. In the keystroke arena new developments with Net Nanny. This provides additional security which all companies are interested in especially if it can be tied precisely to a person with some degree of confidence. The accuracy of such technology is documented in my presentation yesterday
  82. Distributors. We all like good distributors!
  83. Thanks very much. Hope I didn’t bore the heck out of you! Thanks to the following companies for their assistance and encouragement. For more information on this and more, visit these sites.
  84. Kiosks.org Association was formed in 2000 after 4 years of virtual operation in that capacity. Members receive access to member-only information and membership is open to vendor companies, user/deployer companies and individuals thank you!