The document announces an event on October 29th and 30th at the Congress Centre in London about technical SEO tips for 2012. It then provides summaries of five topics: 1) authorship and how to attribute content to authors, 2) proper use of rich snippets in search results, 3) adding structured data using tables and lists, 4) best practices for video SEO including hosting, embedding and using video sitemaps, and 5) how personalized search results and social graphs will shape users' online experiences through filter bubbles. The document ends with questions for discussion.
14. Google Authorship
“We know that great content comes from great
authors, and we’re looking closely at ways this
markup could help us highlight authors and rank
search results.”
– Othar Hansson (Google Authorship Project)
15. Distilled Blog Post Distilled Profile
Rel=“author”
Rel=“me”
Rel=Contributor-to
G+ Profile
39. “It will be very hard for people
to watch or consume something
that has not in some sense been
tailored for them”
Eric Schmidt, Google
@CraigBradford