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Ethnography
By Cindy Prouty
NNU, Qual
October 2013
Youtube: ethnography video (4 minutes)
http://youtu.be/9tHgNXzS2EY
Research Genre: Ethnography
 Description:

Creswell (2014) says
ethnography is “a qualitative strategy
in which the researcher studies an
intact cultural group in a natural
setting over a prolonged period of
time by collecting primarily
observational and interview data” (p.
242).
Overview of data collection
Creswell (2014) provides a framework

for research (p. 5).
Overview of Data Collection
and Data Analysis
 Marshall

and Rossman (2011) say that
ethnography is “derived from anthropology
and qualitative sociology” (p. 19). Data
collection can be accomplished through
documentation, archival
records, interviews, direct
observations, participant observations, and
physical artifacts (Yin, 2014).
Overview of Data Collection
and Data Analysis
 Of

direction observations, Yin (2014) says
the strength of those observations is that
they are completed in real time and are
contextual. Two difficulties of
ethnographic data analysis are the time
consuming aspect and broad coverage
needed, which is challenging without a
team (Yin, 2014).
Benefits
 New

interpretations can be made from
ethnographic research as the scope can be
expanded, lesser data sets can be pooled
with bigger sets of data, and more
encompassing themes can be established
(Chang, Hayter & Wu, 2010).
Challenges
 Some

ethical predicaments can arise in
ethnographic research fieldwork (Marshall
& Rossman, 2011). This research genre can
also be very time consuming and require
multiple researchers (Yin, 2014).
References


Chang, Y., Hayter, M., & Wu, S. (2010). A systematic review and meta-ethnography of the
qualitative literature: Experiences of the menarche. Journal of Clinical Nursing, 19, 447-460.



Creswell, J. (2014) Research design: Qualitative, quantitative, and mixed methods approaches.
Thousand Oaks, CA: Sage.



Hornberger, N. (2009). Hyme’s linguistics and ethnography in education. Text & Talk, 29(3), 347-358.



Jamal, F., Fletcher, A., Harden, A., Wells, H., Thomas, J., & Bonell, C. (2013). The school
environment and student health: A systematic review and meta-ethnography of qualitative
research. BMC Public Helath. Retrieved from http://www.biomedcentral.com/1471-2458/13/798.



Marshall, C., & Rossman, G. (2011). Designing qualitative research, fifth edition. Thousand Oaks,
CA: Sage.



Savin-Baden, M., & Major, C. (2006). Using interpretative meta-ethnography to explore the
relationship between innovative approaches to learning and their influence on faculty
understanding of teaching. Higher Education, 54. doi: 10.1007/s10734-006-9035-3



Yin, R. (2014). Case study research: Design and methods. Thousand Oaks, CA: Sage.

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Ethnography

  • 2. Youtube: ethnography video (4 minutes) http://youtu.be/9tHgNXzS2EY
  • 3. Research Genre: Ethnography  Description: Creswell (2014) says ethnography is “a qualitative strategy in which the researcher studies an intact cultural group in a natural setting over a prolonged period of time by collecting primarily observational and interview data” (p. 242).
  • 4. Overview of data collection Creswell (2014) provides a framework for research (p. 5).
  • 5. Overview of Data Collection and Data Analysis  Marshall and Rossman (2011) say that ethnography is “derived from anthropology and qualitative sociology” (p. 19). Data collection can be accomplished through documentation, archival records, interviews, direct observations, participant observations, and physical artifacts (Yin, 2014).
  • 6. Overview of Data Collection and Data Analysis  Of direction observations, Yin (2014) says the strength of those observations is that they are completed in real time and are contextual. Two difficulties of ethnographic data analysis are the time consuming aspect and broad coverage needed, which is challenging without a team (Yin, 2014).
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Benefits  New interpretations can be made from ethnographic research as the scope can be expanded, lesser data sets can be pooled with bigger sets of data, and more encompassing themes can be established (Chang, Hayter & Wu, 2010).
  • 13. Challenges  Some ethical predicaments can arise in ethnographic research fieldwork (Marshall & Rossman, 2011). This research genre can also be very time consuming and require multiple researchers (Yin, 2014).
  • 14. References  Chang, Y., Hayter, M., & Wu, S. (2010). A systematic review and meta-ethnography of the qualitative literature: Experiences of the menarche. Journal of Clinical Nursing, 19, 447-460.  Creswell, J. (2014) Research design: Qualitative, quantitative, and mixed methods approaches. Thousand Oaks, CA: Sage.  Hornberger, N. (2009). Hyme’s linguistics and ethnography in education. Text & Talk, 29(3), 347-358.  Jamal, F., Fletcher, A., Harden, A., Wells, H., Thomas, J., & Bonell, C. (2013). The school environment and student health: A systematic review and meta-ethnography of qualitative research. BMC Public Helath. Retrieved from http://www.biomedcentral.com/1471-2458/13/798.  Marshall, C., & Rossman, G. (2011). Designing qualitative research, fifth edition. Thousand Oaks, CA: Sage.  Savin-Baden, M., & Major, C. (2006). Using interpretative meta-ethnography to explore the relationship between innovative approaches to learning and their influence on faculty understanding of teaching. Higher Education, 54. doi: 10.1007/s10734-006-9035-3  Yin, R. (2014). Case study research: Design and methods. Thousand Oaks, CA: Sage.