I gave this presentation about Advanced LinkedIn tips at PodCamp WesternMA on 2/6/10

1. 02/15/10
for Busy Professionals
Getting Results in 10 Minutes/Day
© 2010, Christine Pilch, Grow My Company
• High search engine rank
• 24/7 global exposure
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2. 02/15/10
Use LinkedIn to:
• Demonstrate expertise
• Raise awareness
• Find
Fi d prospective b i
ti business
• Monitor your competition
Profile tips
• Review your profile every few
months
• Make sure it is up to date
• Small enhancements make a big
difference
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Customize your URL
C t i URL:
Add your photo:
Avoid a so-what? Bio Brief
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Show what you can bring to the table
11-years proven expertise in identity building, naming,
package design and brand building
Use your Bio Brief to ed cate your prospects:
o r educate o r prospects
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Write a Summary that de es what you ca
te Su a y t at defines at can
do for prospective employers and clients
Martin … has originated in-person and on-line
networking groups which have facilitated valuable
business connections among members.
vdfs
He offers consulting on how to generate profitable
alliances by maximizing face-to-face and on-line
presence and managing "the conversation of you" on
the Web.
Use Specialties to highlight areas of expertise
p g g p
that are your strongest selling points
Retirement plan sales, marketing and
communications * B2B business development *
Strategic planning and marketing including
marketing,
creative development * eMarketing * Curriculum
development / training
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Using it as a business tool
• Schedule 10-minutes per day, every day
• Perhaps divide the time into morning &
afternoon LinkedIn visits
Using your home page
• Monitor your connections
• Remain aware
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Search beta results
Update your status regularly:
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Avoid non-professional status updates:
Build and update your
company’s profile:c
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Join & participate in Groups:
Participate i Answers
P ti i t in A
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Using Events
Creating your Poll
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Protecting
P t ti your privacy & reputation
i t ti
• Be honest
• Protect your identity
• Remain professional
• Add value to your network
Getting Results in 10 Minutes/Day
• Monitor your home page
• Use your status
• Participate in Groups
• Post & Answer questions
• Use Polls
• Utilize Events
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Christine Pilch
Christine@GrowMyCo.com
413.537.2474
Linkedin.com/in/ChristinePilch
Twitter.com/ChristinePilch
Facebook.com/GrowMyCompany
© 2010 Christine Pilch, Grow My Company
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