1. Social Media Primer Putting Aside the Hype – How to Leverage Web 2.0 for Measurable ROI July 2010
2. What is Social Media? Social media is an umbrella term that defines the various activities that integrate technology , social interaction , information exchange , and the sharing of words, pictures, videos and audio . This interaction, and the manner in which information is presented, often results in the creation of communities of like-minded individuals .
3. Why Social Media is Relevant When asked by the FBI why he robbed banks, Willie Sutton simply replied, "Because that's where the money is . "
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5. Winners and Losers Newspaper employee buyouts and layoffs in the United States, Editor & Publisher Magazine
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10. Social Media Campaign Framework Web Property #1 Corporate Site Web Property #2 Executive Blog Social Network Engagement Blogger Relations Executive Blog Promotion Key Word Evaluation New Media Utilization Pay Per Click Ads
