Why is coworking good for a city? A Cowo® presentation.

why is coworking good for a city?
in partnership with:
Florence, Rome, Venice, Ravenna, Milan, Naples, Genoa, Turin,
Bologna, San Giorgio in Bosco and Bassano del Grappa.
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

people in all of these cities have agreed
- to open their offices to coworking
- to enter a sustainable coworking network

nomad workers in these cities work better
thanks to them

without them knowing
(almost)

people in all of these cities have agreed
- to open their offices to coworking
- to enter a sustainable coworking network
keywords

city workstyles for nomad workers
Independent
Freelance
Consultants
Special project teams
but also
Company teams away from company
Company people who travel and work remotely
Company people who don’t need to be inside headquarters
Company people reducing travelling/commuting/office costs

people?
open?
sustainable?
network?
COMMUTER
pollution
waste of time
waste of energies
high-cost for the city

WORK AT HOME
stuck in isolation,
unbearable in the long run
people?
open?
sustainable?
network?

WORK AWAY FROM HOME
what if you need services (or go the bathroom)?
people?
open?
sustainable?
network?

LUXURY OFFICE
expensive
not flexible
status-oriented
no community
people?
open?
sustainable?
network?

COWORKING
people? a lot (they’re never the same)
open? collaborative culture
sustainable? cheap, flexible, smart
network? offline + online

when you join a coworking space you enter a community
of people who need what you need:
- workspace
- network with other people/jobs
- smart solutions

keywords
when you join a coworking space you enter a community
of people who need what you need:
- workspace
- network with other people/jobs
- smart solutions

what is a community?

a group with shared ideas and interests
a coworking place is a community
it has the soul of the people that work there
(just like a city)

a coworking space is the people working there

coworking
=
community
=
place with a soul

more coworking in the city
=
more places with a soul
=
more quality of life in the city

hallo?

what is a workspace?

for a nomad worker
workspace
=
place with a desk + wifi (but not only)

:-(

:-)

workspace = desk + wifi + comfort/humanity

workspace ≠ PC + noise/anonimity/solitude

what is networking with other people/jobs?

networking > other professionals

networking > host seminars

networking > host events

networking > host people

networking > meet students

networking > get involved in things around you

networking > get media attention

networking > get interviewed

networking > informal meetings

networking > visitors

networking > international

networking > hotel deals

networking > online communities
nomadwork.ning.com

networking > online communities

networking > surprise visits

networking > free admission in 70 cities worldwide

networking > team work

networking > ...and party!

what is a smart solution?

smart
=
easy, uncomplicated and friendly
problem-solving
for example:
flexibility

why do I have a rent a place for 6 years
if I only need it 3 days a month?
why do I have to pay for services I don’t need
(phone, reception etc)?
why can’t I have a pay-per-use office?
why don’t we all agree that our coworkers can enjoy
3 free days in our spaces?

the answers are: smart.
the problem is: smart ≠ profit
but, is it really a problem?

profit is only a problem if you have to break even
no break even, no problem
this is why Cowo® spaces are existing spaces

as a space owner
if you already pay the operating costs of your everyday activity
then coworking is all revenue

Cowo’s break even = 0

this way we can be flexible
(which is the best possible marketing option)

So,
if there is no break even point to worry about,
and coworking adds to people’s quality of life,
why don’t we have endless public coworkings in our cities?
libraries?
city offices?
stations?
unused areas?
universities?
hotel?
theatres?
airports?
underground?

RSVP

thank you!
massimo carraro
coworkingproject.com

Why is coworking good for a city? A Cowo® presentation.

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