It is now the norm that products, and the services they provide, will be expected to be available everywhere. Your customer’s experience with your product will occur in many contexts on a wide array of devices. Understanding these touch points, and the particular devices involved, will help your team outline their strategy for feature delivery and find innovative ways to deliver a more holistic user experience. Using a blend of Lean UX practices and Agile iteration planning we will take a product through the user journey, identify key touch points and their contexts, and gain insights into the integration points for each device. Attendees will learn a framework for mapping services across situations. They will also leave with techniques to take the resulting map and translate it into an actionable and testable release plan for multiple devices. These exercises and resulting conversations create shared understanding between the entire product team on features needed within each component of the overall product architecture. The resulting map and iteration plan keeps everyone in alignment on how to deliver a consistent user experience across all devices.

1. Mapping Your
Minimum Viable
Experience
chemphill
courtney@carbonfive.com
Courtney Hemphill
Monday, April 14, 14

2. “A good mapping
endeavor produces
understanding that
influences strategy and
tactics”
- Chris Risdon
Monday, April 14, 14

3. Monday, April 14, 14

4. Uses
• New product for a known problem
• New opportunity within same problem space
• Product unification (company refactor)
• New technology (inventing)
Monday, April 14, 14

5. Explanation
• Engage stakeholders
• An activity to solidify team
• An artifact but more a means for a discussion
Monday, April 14, 14

6. Exploration
• Find existing touchpoints
• Potential new touchpoints
• Pain points
• Delight points
• Customer funnel optimization
Monday, April 14, 14

7. Planning
• Visual plan for milestone releases
• Where we meet needs
• Where can we concierge instead of build
• How might we reach out to the market
• How might we best set up releases for learning
Monday, April 14, 14

8. Domain Driven Design
• Ubiquitous Language
• Domain Definition
• Model abstraction
• Identify Contexts
Monday, April 14, 14

9. The
Service
Economy
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10. Internet of Everything
Homes, Museums, Cars, Hospitals ...
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Monday, April 14, 14

19. ?
Channels &
Touchpoints
Monday, April 14, 14

20. Channels:
Define the opportunity or
the constraint around the
touchpoint
Monday, April 14, 14

21. Touchpoint:
Point of interaction at a
specific time and place
Monday, April 14, 14

22. ?Problem Space
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23. Afternoon Coffee
Break
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24. Elevator Pitch
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25. “For people who have 15 minutes to
spend on themselves, Starbucks is a
familiar social experience that brings
comfort, reliability, and enjoyment to
the everyday coffee-drinking routine.
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26. Personas
(15)
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27. Characteristics
Behaviors
Needs
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28. Characteristics
Behaviors
Needs
•mid-age professional
•nutrition conscious
•drinks coffee at least
once a day
•works from home and
office but likes getting
out to relax
•works out and keeps
track of calories
•enjoys treating herself
and daily breaks
•rejuvenating
experience in afternoon
•wants to not feel
rushed or guilty about it
•wants a bit of time to
read and relax
Monday, April 14, 14

29. Mappin’
(15)
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30. ?What if...
(15)
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31. Mappin’ Redo
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32. Channels
(10)
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33. Map it
(45)
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34. MVE
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35. AARRR
•Acquisition
•Activation
•Retention
•Referral
•Revenue
(15)
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36. Release Plan
(15)
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37. Resources
1. Domain Driven Design
•Book by Eric Evans
•Wikipedia
2. C5 Toolkit
3. Storymapper.io
4. Stickies.io
Monday, April 14, 14

38. Courtney Hemphill
@chemphill
courtney@carbonfive.com
Monday, April 14, 14