USIM Media Trends 2014

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This document provides statistics on key digital media trends including mobile phone and mobile commerce usage, connected TV households, digital video and music consumption, social media usage among millennials, and online display advertising impressions. It highlights declining pay-TV penetration and growing numbers of people using digital formats across video, audio, and television as well as rising time spent on social platforms. Generational demographic data on millennials is also presented.

Marketing

tap into the power of
[digital media trends]*

POPULATION BY
Greatest Generation (1901-1924)
Silent Generation (1925-1945)
Baby Boomers (1946-1964)
Generation X (1965-1976)
Millennial’s/Gen Y (1977-1995)
Younger Millennial’s (18-27)
Older Millennial’s (28-36)
Generation Z (1995-Present)
YEAR GENERATION

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USIM Media Trends 2014

1. tap into the power of [digital media trends]*

2. MOBILE PHONE USAGE WORLDWIDE

3. US RETAIL MOBILE COMMERCE SALES

4. US PROXIMITY MOBILE PAYMENT

5. RTB DIGITAL DISPLAY

6. VIDEORTB

7. DIGITAL VIDEO AD GROWTH

8. [PAY-TV PENETRATION ON DECLINE]*

9. US CONNECTED TV HOUSEHOLDS

10. DIGITAL MOVIE VIEWERS

11. DIGITAL TV VIEWERS

12. US ADULT SEARCH ENGINE USERS

13. DIGITALMUSIC ONTHERISE

14. WHAT LISTENERS ARE LISTENING TOO

15. MONTHLY DIGITAL RADIO LISTENERS

16. MUSIC LISTENING HOURS BY MONTH

17. THE MILLENIAL’S

18. POPULATION BY Greatest Generation (1901-1924) Silent Generation (1925-1945) Baby Boomers (1946-1964) Generation X (1965-1976) Millennial’s/Gen Y (1977-1995) Younger Millennial’s (18-27) Older Millennial’s (28-36) Generation Z (1995-Present) YEAR GENERATION

19. DEMOGRAPHICS ON ON US MILLENNIALS

20. MONTHLY TIME SPENT

21. SHARE OF AUDIENCE BY PLATFORM USAGE

22. USE OF LEADING SOCIAL NETWORKS

23. MINUTES FOR LEADING SOCIAL NETWORKS

24. TV VIEWING BEHAVIOR

25. ONLINE DISPLAYAD IMPRESSIONS

26. TARGETING EFFICIENCY INDEX

27. THANK YOU