business environment micro environment macro environment.pptx
10 Tips for Growing Your Startup Globally
1. Hello Apps World!
1 0 T i p s Fo r
Growing
Globally
23:10:13
Wednesday, October 23, 13
2. Who are you?
Courtney Boyd Myers (@CBM)
Founder of audience.io + 3460 Miles
Working with Makeshift,
Fueled, SHADOW, Ignite100,
Artsy, REQQI, YPlan +
Qriously
Forbes, The Huffington Post,
PC Mag, IEEE Spectrum, The
Next Web, Wired UK
Former Director of Audience
Development, General
Assembly
Wednesday, October 23, 13
3. Packing List
1. Funding:
• Growing internationally
is expensive
• You only get one shot
at launching in a new
city
• Raise money from
connected angels or
VCs in the city you
want to launch in
• Or have really thick
bootstraps...
Wednesday, October 23, 13
4. Packing List
2. Pick a technology and business model
that scales and makes sense in new
markets
Wednesday, October 23, 13
5. Packing List
3. Landscape Analysis
•Potential Partners
•Target Demographics
•Companies that failed/succeeded before
Wednesday, October 23, 13
6. Packing List
4. Your Messaging + Company Mission Need
to Translate
•Moms vs. Mums + a Jumble Sale?
•Humor doesn’t always translate!
•Does your startup name translate?
Wednesday, October 23, 13
7. Packing List
5. Yourself (time + travel=money)
•Events, Speaking Opportunities
•CEO Face Time with local partners and
customers
Wednesday, October 23, 13
8. Planning
6. Boots on the Ground
•Rise of the mobile
workforce
•Community Support
+ Evangelism
•Local support
•Government
support?
•Get Plugged In!
Wednesday, October 23, 13
9. Planning
7. Pick Your
Partners +
Evangelists Wisely
• Partners are
crucial
• Reputation by
association will
make or break
you
• Worth the time +
money to choose
the right ones
Wednesday, October 23, 13
10. Planning
8. Social Media + Online Marketing
•The World is Global, Baby
•Media Partnerships + Email
Marketing Partnerships
•Online marketing:
Facebook + Twitter + Media
•SEM: Local SEO + AdWords
campaign
Wednesday, October 23, 13
13. CONCLUSION
You’re not going to be able to grow globally
without:
A Great Product
Money in the Bank
Knowing How to Market
...SO!
Wednesday, October 23, 13
14. CONCLUSION
How can I make
better Internet?
How can I finance a
company?
How can I market?
Introducing Nat,
Nico and Kevin!
Wednesday, October 23, 13