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1. Planning production:
Title – ‘LOUD’.
Positioning statement –
Price – £2.50
Frequency of publication – Monthly
Distribution – super markets and entertainment stores
Rational – The new rock magazine LOUD will be filled with fresh hit charts, the latest interviews ,
upcoming artists, the biggest of rock gig information and much more. Issues will include new photo-shoots
from the hottest artists and bands, showing new albums and tour antics.
Style –
Regular content –
 Upcoming artists
 New albums
 Singles chart
 Concert information
 Video of the month
 Top interview of the month
 Newsletter from publisher
 Gig guide
 ‘LOUDS’ artist of the month
 Quiz
Feature content –
 You me at six talk new album
 Artic monkeys American tour
 Lower Than Atlantis new single
 Panic at the disco celebrate new award
 Of monsters and men tour antics
 Kings of leon go wild
 The killers no.1
 Foo fighters album release
 AC/DC greatest hits
 Evanescence – bring me to life filming
House style – LOUD will have a bold and simple font for the audience to understand, the colours I
will be using are: Red, Purple and Black.
Masthead – 72
Cover lines – 55
Headlines – 60
Stand first – 40

2. Captions –14
Main body text – 14
Colour scheme – ‘LOUDS’ colour scheme will include the colours blue, purple and black due to
market primary research results and connotations linked into the genre itself.