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2527 n. san fernando road
los angeles, ca 90065
    tele323.482.6888
     webwww.couplercreative.com
experiential spaces
   art installations
retail environments
  event management
        photography
     graphic design
Coupler Creative, Inc. is an independent design firm, specializing in the
conceptualization and execution of retail installations and guerrilla
marketing for the past six years. While working with multiple clients
like NIKE, Converse, Adidas, RDF Media as well as individual retailers
and marketing agencies, Coupler Creative is housed in a well-equipped
5,000 square foot shop near downtown Los Angeles and now includes
a large in-house design space. Additional clients they have partnered
with include OBE, NRG, Ignited Minds, Imaginary Forces, Merisel, Flux,
Here Now, Nemo, Radar, Jelly, Gallagher and Blueprint Collective.
Coupler Creative produces anything from design itself to heavy
logistical construction and fabrication for installation in boutiques
across the nation. Now with increased studio and shop space, Coupler
Creative can easily support the logistics of monthly installations at
various locations. Coupler Creative has custom built regulation
basketball courts, indoor soccer fields and completely transformed
the famed Ricardo Montalban Theater in Hollywood to support NIKE’s
involvement in the Beijing Olympics and the installation still remains
as a center for local commerce.
With the owner’s background in TV & Film Production, and creating
environments & art direction on Discovery Channel shows like
Junkyard Wars, Zak Hawthorne has honed his ability to react quickly
to tough assignments at multiple locations. Coupler Creative has an         introduction
expandable, hard working crew, most of who have been together since
founding the company. With their expertise, Coupler Creative has
collaborated with designers, artists, and agencies to create a
compelling story tailored to the needs of each client. Clients can rely
upon Coupler Creative for a strong, hip taste level utilizing clean and
relevant design, delivered repeatedly on budget and on tight deadlines.
Coupler Creative provides marketing solutions & strategies for
high-profile installations. They manage each project from the beginning
to end, from the planning and design, to the execution and management
of each brand. They have partners lined up to manage events, and will
act as a production manager in making sure their clients goals are met.
Coupler houses their own insurance, providing a sense of security for
those they work with and look forward to continued business with NIKE.
Nike’s Football Club was an experiential space
         built in a storefront on Melrose Blvd. in
   Los Angeles, CA. The concept was to launch 3
  different exhibits with complete transformation
             over a 3-month period set around the
2006 World Cup. The first space, “Futureopolis”
        was an art gallery with photography from
  CR Stecyk III, highlighting Los Angeles and the
                            soccer culture within.

        After a week of construction we debuted
  Joga Bonito, featuring soccer-inspired artwork
      from various international artists (Boogie,
         Kress, Yamandu Roos, Cuprien Gaillard,
              Tim & Barry and Tanino Liberatore).
The centerpiece of each room (8 rooms total) was
    a 1000% Bearbrick painted in his team jersey
colors, hung from the ceiling with walls covered
                  in each of the Nike team graphic.



    Art Direction/Construction/Print/Installation




                                                      phase 1                                 phase 2




                            experiential spaces                 football club   los angeles
After another week of construction, the World
                                                Cup viewing room opened! Featuring bi-weekly
                                                viewings of the 2006 World Cup, hundreds of
                                                supporters showed up to cheer for their team
                                                during the broadcast. The space featured
                                                5 rows of aluminum benches and tons of
                                                standing room. Photos of players from the
                                                8 Nike National Teams were enlarged and
                                                printed on walls.



                                                Art Direction/Construction/Print/Installation




phase 3




          experiential spaces   football club          los angeles
BE TRUE at 144lab was designed to support the
  release of the Vintage Nike Dunk High. Working
off creative elements from the Nike Brand Design
   Team, we put our own finishing touches on this
      space creating it a hit! A classic basketball
    court floor was removed from a local middle
school and repurposed for the install to create
               texture and provide a vintage look.



       Art Direction/Construction/Mural Painting
                               Print/Installation




                            experiential spaces       144lab/be true   los angeles
Art Direction/Mural Painting/Installation



huf san francisco       sportie la




huf san francisco      undftd silverlake




                    retail support         be true   los angeles/san francisco
The second stop on a 2008 cross-country tour
      featured 144Lab. The show, under curator
Aaron Rose, showcased 22 photos shot from 22
artists over the past 22 years. When Aaron was
looking for a new substrate to use for exhibiting
    these prints we recommended face mounting a
  print to a polished piece of acrylic. It made for
   a very clean installation and created a strong
                juxtaposition to the gritty photos.



          Art Direction/Construction/Installation




                            experiential spaces       144lab/being true   los angeles
The Nike City Dunk was released to 7 locations
                                                                   worldwide, accenting different colors at each
                                                                   location. The Los Angeles sneaker featured a
                                                                   fitting burnt orange color. After speaking with
                                                                   Nike, they recommended that a bright Southern
                                                                   California sunset would compliment the shoe
                                                                   perfectly. Upon completion of the sunset mural,
                                                                   we installed a telephone pole and telephone lines
                                                                   to hang the footwear, creating a perfect look to
                                                                   display LA’s City Dunk.

                                                                   Boneyards was collaboration between
                                                                   Stussy/Neighborhood/Nike and featured
                                                                   the Blazer. The task was to build a seedy carnival
                                                                   atmosphere and we delivered fire breathing
                                                                   carnies, other circus freaks, a live heavy metal
                                                                   band and circus games. In addition, we built a
                                                                   silent movie theatre projecting the movie
                                                                   “Carnival of Souls”.



                                                                   Art Direction/Construction/Installation
                                                                   Photography




city dunk                 boneyards




            experiential spaces       144lab/city dunk/boneyards          los angeles
The popular Venice Beach was a stop on the
          world tour of “Ginga”, celebrating the
soul of Brazilian football. Working closely with
      Brazilian artists OS Gemeos, we produced
 8 houses for them to use as a canvas for their
        original artwork. After the houses were
 completed we placed them in the Blu House for
                       a month long installation.



Art Direction/Construction/Installation/Logistics




                           experiential spaces      blu house/ginga   venice beach
With the Stussy World Tour making a stop at the
                                                                                    Venice Blu House, we worked with curator
                                                                                    Aaron Rose to create an exhibit. In collaboration,
                                                                                    we installed over 20 pieces of art inside the
                                                                                    space, created a working drycleaner conveyor in
                                                                                    a separate room, and simultaneously prepped the
                                                                                    house for artist KRINK to do his work outside.
                                                                                    We needed a solution for displaying different
                                                                                    elements from the tour. The answer was a raised
                                                                                    acrylic floor with 15 boxes showcasing Nike
                                                                                    product, artists’ work and collateral.



                                                                                    Art Direction/Construction/Installation




event photos by angela daves-haley




                                experiential spaces   blu house/stussy world tour         venice beach
Nike teamed up with NYC based artist
    WK INTERACT to create an exhibit focused on
Kobe Bryant. Along with construction, we worked
     closely with WK to install all his art pieces
                          throughout the house.



              Installation/Construction/Logistics




                            experiential spaces      blu house/wk interact   venice beach
The REC was designed as a retail pop-up shop
                                          based at the Venice Blu House to support Nike’s
                                          Run Hit Remix. Working closely with Ignited
                                          Minds, Coupler Creative was hired to bring their
                                          illustrations to life.



                                          Art Direction/Construction
                                          Mural Painting/Logistics




experiential spaces   blu house/the rec         venice beach
08.08.08 was the day the Summer Olympics in
Beijing kicked off and The Montalban opened its
doors to consumers globally, with tourists and
       Nike fans alike. We teamed up with Nike on
  another experiential pop-up space to celebrate
    the launch of the NSW line. The dream was a
 highly visible theater in Hollywood and after a
      few months, Nike found the Montalban and
     collaborated with Coupler Creative to make
                             this dream come true.



                      Art Direction/Construction
               Fixture Design/Retail Installation




                           experiential spaces       the montalban   hollywood
space photography by jonas lara




                                  experiential spaces   the montalban   hollywood
To celebrate the 25th anniversary of Nike
  Air Force 1, we built The Point. An art gallery,
  retail and event space. From previous work with
Nike on experiential spaces, Coupler Creative was
      the perfect fit. The space was a very rough
         building, taking it down to the studs and
         bringing it back to life within two months.
     In addition to construction we built the only
      Nike ID space on the west coast and erected
   an 8,000 square foot climate-controlled tent
 with a custom, regulation, black Nike basketball
  court housed inside. The Point was open for 14
            months offering programming virtually
                                      7 days a week.



                        Art Direction/Construction
          Art Installation/Fixture Design/Logistics




                             experiential spaces       the point   hollywood
experiential spaces   the point/nike id space   hollywood
Nike wanted a DNA strand sculpture for the
  first installation at The Point. The idea was to
  connect the DNA with the Air Force 1, which is
essential to the fabric of Nike. We answered with
     a twenty-foot sculpture of acrylic tubes to
     simulate the DNA strand. Housed inside the
 sculpture were 200 AF1’s borrowed from local
                           collectors for events.



                        Art Direction/Installation




                            experiential spaces      the point/art installiations   hollywood
1Love Art Installation               Air Force 1 Barkley Launch




                         experiential spaces       the point/art installations   hollywood
Nike Re-Run was a traveling art installation by
curator Aaron Rose. This exhibit was centered
     on the launch of the Vintage Nike running
  footwear line, a product that replicated the
         first shoe released by Nike’s Founder,
    Bill Bowerman. The show included stops at
       Ford-Brady Gallery in Los Angeles, CA,
       Audio Cinema/MFNW in Portland, OR and
                           Art Nada in Miami, FL.



            Art Direction/Installation/Logistics




                          art installations         re-run   los angeles/portland/miami
In conjunction with RE-RUN art installations,
                                                            Coupler Creative worked closely with Nike to
                                                            build excitement and buzz around Los Angeles.
                                                            We utilized a 1972 VW Nike themed bus to
                                                            schedule mobile events at high traffic areas,
                                                            such as the Rose Bowl and local retail venues.
                                                            A mural was also put up in the heart of Melrose
                                                            Boulevard. In addition, we displayed parts of the
                                                            VW bus as design elements in eight stores across
                                                            the West Coast to support the launch.



                                                            Art Direction/Retail Installation/Logistics




art installations   re-run/retail support   los angeles/san francisco/portland
Once again, we worked with curator Aaron Rose
  to launch Being True in NYC and traveled west
     to LA. With stops at 144Lab in Los Angeles,
       Hamburger Eyes Gallery in San Francisco,
Wonder Ballroom in Portland, and the last stop
         at the after party for Art Nada in Miami.



              Art Direction/Installation/Logistics




                            art installations        being true   los angeles/san francisco/portland/miami
art installations   being true   los angeles/san francisco/portland/miami
Collaborating with Italian Design Studio Satoria,
Coupler Creative was brought in for installation
  and logistics on this massive world tour. After
the installation at LACE Gallery in Los Angeles,
   we traveled down the road for a more intimate
        install at the Blu House on Venice Beach.



              Art Direction/Installation/Logistics




                           art installations         white dunk   los angeles
art installations   blu house/idunk   venice beach
With the release of the UNDFTD Air Force 1 in
        2006, Nike wanted to fully focus on the
        distribution of their signature footwear.
      With that in mind, we closed off the entire
  store and installed themed graphics from the
 sneaker in front of footwear walls to create a
corridor. The result was a very intimate setting,
    with consumers expressing emotional ties to
                                      the product.



             Art Direction/Installation/Logistics




                           retail environments       undftd air force 1   los angeles/santa monica
To support the Nike Sportswear launch and the
                                               2008 Summer Olympics in Beijing, we collaborated
                                               with Denton-Cardew Design to conceptualize,
                                               build and install two rolling kiosks at the
                                               Opening Ceremony in LA and NYC. The kiosks were
                                               handmade in aluminum and powder coated white.
                                               It was built to showcase Nike Olympic inspired
                                               products and be the focal point in each retail
                                               space.



                                               Art Direction/Fabrication/Installation/Logistics




retail environments   opening ceremony kiosk     los angeles/nyc
With the retail launch of the “One Time Only”
  Pack, Coupler Creative was tapped by Nike to
install in eight stores across the West Coast.
 We took elements from the design and custom-
 tailored the creative to fit each location and
     venue, in both Los Angeles and San Diego.



           Art Direction/Installation/Logistics




                        retail environments       one time only   los angeles/san francisco/san diego
To celebrate Brazilian soccer culture, Nike asked
                                                        Coupler Creative to design and install custom
                                                        displays highlighting the history of the Brazilian
                                                        National Team and their 5 World Cup wins.



                                                        Art Direction/Installation




retail environments   brasil soccer collection   los angeles/san francisco
For an installation supporting the NSW
Collection at 21 Mercer, we had a great time
 working with photography from Rob Abyeta,
supplied by Nike. We installed tiles to create
    a 3D sculpture of the photographs, and
         produced this with a tight deadline.



              Art Direction/Print/Installation




                        retail environments      21 mercer/nsw collection   nyc
The goal of this project was to highlight the
                                            Nike “All Black” Pack from NSW.
                                            After consulting with Nike on Christmas Eve,
                                            we decided to take a black sample color palette
                                            from the Pantone book and enlarging it on tile.
                                            This created a very clean and simple in-store
                                            execution.



                                            Art Direction/Installation




retail installations   21 mercer/nsw black collection        nyc
We picked the brains of some of the Nations
      Leading Army Surplus Collectors to get
   direction for this 21 MERCER installation.
Each box above the timeline houses a different
 version of the M Series Field Jacket, leading
     up to the NSW packable M65 in the front
                                       window.



                     Art Direction/Installation




                         retail environments      21 mercer/nsw collection   nyc
We utilized nature as inspiration for the in-store
                                       design, launching the Nike Firefly Gradient
                                       jacket. In the front window we installed an
                                       interpretation of an entomology case with the
                                       jacket placed prominently around bugs and
                                       other natural elements.



                                       Art Direction/Installation




retail environments   21 mercer/firefly gradient        nyc
With the launch of the Vintage Nike Dunk line,
      we collaborated with Nike to design and
     install at ROOM72, a Nike Entertainment
  Marketing space in Los Angeles. Each color
 represents the colorway from each footwear.



                    Art Direction/Installation




                        art installations        room72/nike dunk   los angeles
dunk          nike+




              kobe                                 tech pack




grammy dunk




                      art installations   room72       los angeles
With simultaneous installs in LA and NYC,
the Cutters “CTRS” was a project based
around two designers from each city.
We utilized the logo as the staple of this
installation.



Art Direction/Installation/Logistics




                           retail environments   ctrs   los angeles/nyc
While seven-time Tour de France winner Lance
                                                       Armstrong competed in the Alps, Nike dropped
                                                       the final of four new shoes of the
                                                       LIVESTRONGxNSW Greatest Hits release in the
                                                       US market. Utilizing laser engraved bike saddles
                                                       with Mister Cartoon’s “LA” icon, Coupler Creative
                                                       made use of an integrated design for each shoe
                                                       in the series. Next came the FLOM Dunk release,
                                                       and then the Hideout Footscape, with the final
                                                       drop designed by French DJ Busy P.



                                                       Art Direction/Installation
                                                       Collateral Layout/Logistics




Retail Environments   livestrong x nsw greatest hits         los angeles
This marketing effort took place during the
  2008 NCAA basketball tournament. Located
 inside the front window of an antique shop in
      the heart of Hollywood, this 4-day event
   engaged thousands of people walking down
   the sidewalk. It looked like an out of place
frat house, which drew attention to the space
                   and to our clients’ product.



                    Art Direction/Installation




                         experiential spaces      nike dunk live window   los angeles
In 2006, we teamed up with Nike for a series of
                                                            private Nike iD events with stops in LA, Long
                                                            Beach and San Diego. At the time, these private
                                                            events were a one-of-a-kind production on the
                                                            West Coast. Coupler Creative Nike iD themed each
                                                            retail space to make it a special night for those
                                                            in attendance.



                                                            Art Direction/Installation/Event Management




experiential spaces   nike id pop-up events   los angeles/long beach/san diego
retail installations   nike 6.0   los angeles/san francisco/san diego




     Collaborating with Nemo Design on this
    nationwide installation, we produced and
managed installs across the country with two
  custom 3D installations in the Los Angeles
                                       area.



          Art Direction/Installation/Logistics




                        retail environments               nike 6.0                                           los angeles/westwood/san diego
retail Environments   nike 6.0   valencia/mission viejo/riverside/orange/costa mesa
art direction   junkyard wars   tlc/the discovery channel
art direction   operation junkyard   tlc/discovery kids
retail environments
retail environments
photography
photography
Collaborating with worldwide renown artists,
           Dr. Romanelli and Megan Whitmarsh,
 we designed and built the event space for the
  Converse 1HUND(RED) event in Los Angeles.
 Each artist was given a space and a budget to
work with. The event also showcased the entire
            Converse 1HUND(RED) sneaker line
              highlighting each artist’s design.



            Art Direction/Installation/Logistics




                          art installations        converse 1hund(red)   los angeles
art installations   converse 1hund(red)   los angeles
The Nike Liberty Dunk was a special limited
       edition sneaker in need of a truly unique
installation. When Nike wanted an old country
    floral shop inside the Opening Ceremony in
   Los Angeles, they came to Coupler Creative.
 Much research and time was needed to locate
  specific flowers relevant to the installation.
    During the length of the exhibit a colorful
      bouquet was given away to each customer.



            Art Direction/Installation/Logistics




                          retail environments      liberty dunk   los angeles
retail environments   liberty dunk   los angeles
experiential spaces
   art installations
retail environments
  event management
        photography
     graphic design

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Coupler Pdf 8.10.09

  • 1. 2527 n. san fernando road los angeles, ca 90065 tele323.482.6888 webwww.couplercreative.com
  • 2. experiential spaces art installations retail environments event management photography graphic design
  • 3. Coupler Creative, Inc. is an independent design firm, specializing in the conceptualization and execution of retail installations and guerrilla marketing for the past six years. While working with multiple clients like NIKE, Converse, Adidas, RDF Media as well as individual retailers and marketing agencies, Coupler Creative is housed in a well-equipped 5,000 square foot shop near downtown Los Angeles and now includes a large in-house design space. Additional clients they have partnered with include OBE, NRG, Ignited Minds, Imaginary Forces, Merisel, Flux, Here Now, Nemo, Radar, Jelly, Gallagher and Blueprint Collective. Coupler Creative produces anything from design itself to heavy logistical construction and fabrication for installation in boutiques across the nation. Now with increased studio and shop space, Coupler Creative can easily support the logistics of monthly installations at various locations. Coupler Creative has custom built regulation basketball courts, indoor soccer fields and completely transformed the famed Ricardo Montalban Theater in Hollywood to support NIKE’s involvement in the Beijing Olympics and the installation still remains as a center for local commerce. With the owner’s background in TV & Film Production, and creating environments & art direction on Discovery Channel shows like Junkyard Wars, Zak Hawthorne has honed his ability to react quickly to tough assignments at multiple locations. Coupler Creative has an introduction expandable, hard working crew, most of who have been together since founding the company. With their expertise, Coupler Creative has collaborated with designers, artists, and agencies to create a compelling story tailored to the needs of each client. Clients can rely upon Coupler Creative for a strong, hip taste level utilizing clean and relevant design, delivered repeatedly on budget and on tight deadlines. Coupler Creative provides marketing solutions & strategies for high-profile installations. They manage each project from the beginning to end, from the planning and design, to the execution and management of each brand. They have partners lined up to manage events, and will act as a production manager in making sure their clients goals are met. Coupler houses their own insurance, providing a sense of security for those they work with and look forward to continued business with NIKE.
  • 4. Nike’s Football Club was an experiential space built in a storefront on Melrose Blvd. in Los Angeles, CA. The concept was to launch 3 different exhibits with complete transformation over a 3-month period set around the 2006 World Cup. The first space, “Futureopolis” was an art gallery with photography from CR Stecyk III, highlighting Los Angeles and the soccer culture within. After a week of construction we debuted Joga Bonito, featuring soccer-inspired artwork from various international artists (Boogie, Kress, Yamandu Roos, Cuprien Gaillard, Tim & Barry and Tanino Liberatore). The centerpiece of each room (8 rooms total) was a 1000% Bearbrick painted in his team jersey colors, hung from the ceiling with walls covered in each of the Nike team graphic. Art Direction/Construction/Print/Installation phase 1 phase 2 experiential spaces football club los angeles
  • 5. After another week of construction, the World Cup viewing room opened! Featuring bi-weekly viewings of the 2006 World Cup, hundreds of supporters showed up to cheer for their team during the broadcast. The space featured 5 rows of aluminum benches and tons of standing room. Photos of players from the 8 Nike National Teams were enlarged and printed on walls. Art Direction/Construction/Print/Installation phase 3 experiential spaces football club los angeles
  • 6. BE TRUE at 144lab was designed to support the release of the Vintage Nike Dunk High. Working off creative elements from the Nike Brand Design Team, we put our own finishing touches on this space creating it a hit! A classic basketball court floor was removed from a local middle school and repurposed for the install to create texture and provide a vintage look. Art Direction/Construction/Mural Painting Print/Installation experiential spaces 144lab/be true los angeles
  • 7. Art Direction/Mural Painting/Installation huf san francisco sportie la huf san francisco undftd silverlake retail support be true los angeles/san francisco
  • 8. The second stop on a 2008 cross-country tour featured 144Lab. The show, under curator Aaron Rose, showcased 22 photos shot from 22 artists over the past 22 years. When Aaron was looking for a new substrate to use for exhibiting these prints we recommended face mounting a print to a polished piece of acrylic. It made for a very clean installation and created a strong juxtaposition to the gritty photos. Art Direction/Construction/Installation experiential spaces 144lab/being true los angeles
  • 9. The Nike City Dunk was released to 7 locations worldwide, accenting different colors at each location. The Los Angeles sneaker featured a fitting burnt orange color. After speaking with Nike, they recommended that a bright Southern California sunset would compliment the shoe perfectly. Upon completion of the sunset mural, we installed a telephone pole and telephone lines to hang the footwear, creating a perfect look to display LA’s City Dunk. Boneyards was collaboration between Stussy/Neighborhood/Nike and featured the Blazer. The task was to build a seedy carnival atmosphere and we delivered fire breathing carnies, other circus freaks, a live heavy metal band and circus games. In addition, we built a silent movie theatre projecting the movie “Carnival of Souls”. Art Direction/Construction/Installation Photography city dunk boneyards experiential spaces 144lab/city dunk/boneyards los angeles
  • 10. The popular Venice Beach was a stop on the world tour of “Ginga”, celebrating the soul of Brazilian football. Working closely with Brazilian artists OS Gemeos, we produced 8 houses for them to use as a canvas for their original artwork. After the houses were completed we placed them in the Blu House for a month long installation. Art Direction/Construction/Installation/Logistics experiential spaces blu house/ginga venice beach
  • 11. With the Stussy World Tour making a stop at the Venice Blu House, we worked with curator Aaron Rose to create an exhibit. In collaboration, we installed over 20 pieces of art inside the space, created a working drycleaner conveyor in a separate room, and simultaneously prepped the house for artist KRINK to do his work outside. We needed a solution for displaying different elements from the tour. The answer was a raised acrylic floor with 15 boxes showcasing Nike product, artists’ work and collateral. Art Direction/Construction/Installation event photos by angela daves-haley experiential spaces blu house/stussy world tour venice beach
  • 12. Nike teamed up with NYC based artist WK INTERACT to create an exhibit focused on Kobe Bryant. Along with construction, we worked closely with WK to install all his art pieces throughout the house. Installation/Construction/Logistics experiential spaces blu house/wk interact venice beach
  • 13. The REC was designed as a retail pop-up shop based at the Venice Blu House to support Nike’s Run Hit Remix. Working closely with Ignited Minds, Coupler Creative was hired to bring their illustrations to life. Art Direction/Construction Mural Painting/Logistics experiential spaces blu house/the rec venice beach
  • 14. 08.08.08 was the day the Summer Olympics in Beijing kicked off and The Montalban opened its doors to consumers globally, with tourists and Nike fans alike. We teamed up with Nike on another experiential pop-up space to celebrate the launch of the NSW line. The dream was a highly visible theater in Hollywood and after a few months, Nike found the Montalban and collaborated with Coupler Creative to make this dream come true. Art Direction/Construction Fixture Design/Retail Installation experiential spaces the montalban hollywood
  • 15. space photography by jonas lara experiential spaces the montalban hollywood
  • 16. To celebrate the 25th anniversary of Nike Air Force 1, we built The Point. An art gallery, retail and event space. From previous work with Nike on experiential spaces, Coupler Creative was the perfect fit. The space was a very rough building, taking it down to the studs and bringing it back to life within two months. In addition to construction we built the only Nike ID space on the west coast and erected an 8,000 square foot climate-controlled tent with a custom, regulation, black Nike basketball court housed inside. The Point was open for 14 months offering programming virtually 7 days a week. Art Direction/Construction Art Installation/Fixture Design/Logistics experiential spaces the point hollywood
  • 17. experiential spaces the point/nike id space hollywood
  • 18. Nike wanted a DNA strand sculpture for the first installation at The Point. The idea was to connect the DNA with the Air Force 1, which is essential to the fabric of Nike. We answered with a twenty-foot sculpture of acrylic tubes to simulate the DNA strand. Housed inside the sculpture were 200 AF1’s borrowed from local collectors for events. Art Direction/Installation experiential spaces the point/art installiations hollywood
  • 19. 1Love Art Installation Air Force 1 Barkley Launch experiential spaces the point/art installations hollywood
  • 20. Nike Re-Run was a traveling art installation by curator Aaron Rose. This exhibit was centered on the launch of the Vintage Nike running footwear line, a product that replicated the first shoe released by Nike’s Founder, Bill Bowerman. The show included stops at Ford-Brady Gallery in Los Angeles, CA, Audio Cinema/MFNW in Portland, OR and Art Nada in Miami, FL. Art Direction/Installation/Logistics art installations re-run los angeles/portland/miami
  • 21. In conjunction with RE-RUN art installations, Coupler Creative worked closely with Nike to build excitement and buzz around Los Angeles. We utilized a 1972 VW Nike themed bus to schedule mobile events at high traffic areas, such as the Rose Bowl and local retail venues. A mural was also put up in the heart of Melrose Boulevard. In addition, we displayed parts of the VW bus as design elements in eight stores across the West Coast to support the launch. Art Direction/Retail Installation/Logistics art installations re-run/retail support los angeles/san francisco/portland
  • 22. Once again, we worked with curator Aaron Rose to launch Being True in NYC and traveled west to LA. With stops at 144Lab in Los Angeles, Hamburger Eyes Gallery in San Francisco, Wonder Ballroom in Portland, and the last stop at the after party for Art Nada in Miami. Art Direction/Installation/Logistics art installations being true los angeles/san francisco/portland/miami
  • 23. art installations being true los angeles/san francisco/portland/miami
  • 24. Collaborating with Italian Design Studio Satoria, Coupler Creative was brought in for installation and logistics on this massive world tour. After the installation at LACE Gallery in Los Angeles, we traveled down the road for a more intimate install at the Blu House on Venice Beach. Art Direction/Installation/Logistics art installations white dunk los angeles
  • 25. art installations blu house/idunk venice beach
  • 26. With the release of the UNDFTD Air Force 1 in 2006, Nike wanted to fully focus on the distribution of their signature footwear. With that in mind, we closed off the entire store and installed themed graphics from the sneaker in front of footwear walls to create a corridor. The result was a very intimate setting, with consumers expressing emotional ties to the product. Art Direction/Installation/Logistics retail environments undftd air force 1 los angeles/santa monica
  • 27. To support the Nike Sportswear launch and the 2008 Summer Olympics in Beijing, we collaborated with Denton-Cardew Design to conceptualize, build and install two rolling kiosks at the Opening Ceremony in LA and NYC. The kiosks were handmade in aluminum and powder coated white. It was built to showcase Nike Olympic inspired products and be the focal point in each retail space. Art Direction/Fabrication/Installation/Logistics retail environments opening ceremony kiosk los angeles/nyc
  • 28. With the retail launch of the “One Time Only” Pack, Coupler Creative was tapped by Nike to install in eight stores across the West Coast. We took elements from the design and custom- tailored the creative to fit each location and venue, in both Los Angeles and San Diego. Art Direction/Installation/Logistics retail environments one time only los angeles/san francisco/san diego
  • 29. To celebrate Brazilian soccer culture, Nike asked Coupler Creative to design and install custom displays highlighting the history of the Brazilian National Team and their 5 World Cup wins. Art Direction/Installation retail environments brasil soccer collection los angeles/san francisco
  • 30. For an installation supporting the NSW Collection at 21 Mercer, we had a great time working with photography from Rob Abyeta, supplied by Nike. We installed tiles to create a 3D sculpture of the photographs, and produced this with a tight deadline. Art Direction/Print/Installation retail environments 21 mercer/nsw collection nyc
  • 31. The goal of this project was to highlight the Nike “All Black” Pack from NSW. After consulting with Nike on Christmas Eve, we decided to take a black sample color palette from the Pantone book and enlarging it on tile. This created a very clean and simple in-store execution. Art Direction/Installation retail installations 21 mercer/nsw black collection nyc
  • 32. We picked the brains of some of the Nations Leading Army Surplus Collectors to get direction for this 21 MERCER installation. Each box above the timeline houses a different version of the M Series Field Jacket, leading up to the NSW packable M65 in the front window. Art Direction/Installation retail environments 21 mercer/nsw collection nyc
  • 33. We utilized nature as inspiration for the in-store design, launching the Nike Firefly Gradient jacket. In the front window we installed an interpretation of an entomology case with the jacket placed prominently around bugs and other natural elements. Art Direction/Installation retail environments 21 mercer/firefly gradient nyc
  • 34. With the launch of the Vintage Nike Dunk line, we collaborated with Nike to design and install at ROOM72, a Nike Entertainment Marketing space in Los Angeles. Each color represents the colorway from each footwear. Art Direction/Installation art installations room72/nike dunk los angeles
  • 35. dunk nike+ kobe tech pack grammy dunk art installations room72 los angeles
  • 36. With simultaneous installs in LA and NYC, the Cutters “CTRS” was a project based around two designers from each city. We utilized the logo as the staple of this installation. Art Direction/Installation/Logistics retail environments ctrs los angeles/nyc
  • 37. While seven-time Tour de France winner Lance Armstrong competed in the Alps, Nike dropped the final of four new shoes of the LIVESTRONGxNSW Greatest Hits release in the US market. Utilizing laser engraved bike saddles with Mister Cartoon’s “LA” icon, Coupler Creative made use of an integrated design for each shoe in the series. Next came the FLOM Dunk release, and then the Hideout Footscape, with the final drop designed by French DJ Busy P. Art Direction/Installation Collateral Layout/Logistics Retail Environments livestrong x nsw greatest hits los angeles
  • 38. This marketing effort took place during the 2008 NCAA basketball tournament. Located inside the front window of an antique shop in the heart of Hollywood, this 4-day event engaged thousands of people walking down the sidewalk. It looked like an out of place frat house, which drew attention to the space and to our clients’ product. Art Direction/Installation experiential spaces nike dunk live window los angeles
  • 39. In 2006, we teamed up with Nike for a series of private Nike iD events with stops in LA, Long Beach and San Diego. At the time, these private events were a one-of-a-kind production on the West Coast. Coupler Creative Nike iD themed each retail space to make it a special night for those in attendance. Art Direction/Installation/Event Management experiential spaces nike id pop-up events los angeles/long beach/san diego
  • 40. retail installations nike 6.0 los angeles/san francisco/san diego Collaborating with Nemo Design on this nationwide installation, we produced and managed installs across the country with two custom 3D installations in the Los Angeles area. Art Direction/Installation/Logistics retail environments nike 6.0 los angeles/westwood/san diego
  • 41. retail Environments nike 6.0 valencia/mission viejo/riverside/orange/costa mesa
  • 42. art direction junkyard wars tlc/the discovery channel
  • 43. art direction operation junkyard tlc/discovery kids
  • 48. Collaborating with worldwide renown artists, Dr. Romanelli and Megan Whitmarsh, we designed and built the event space for the Converse 1HUND(RED) event in Los Angeles. Each artist was given a space and a budget to work with. The event also showcased the entire Converse 1HUND(RED) sneaker line highlighting each artist’s design. Art Direction/Installation/Logistics art installations converse 1hund(red) los angeles
  • 49. art installations converse 1hund(red) los angeles
  • 50. The Nike Liberty Dunk was a special limited edition sneaker in need of a truly unique installation. When Nike wanted an old country floral shop inside the Opening Ceremony in Los Angeles, they came to Coupler Creative. Much research and time was needed to locate specific flowers relevant to the installation. During the length of the exhibit a colorful bouquet was given away to each customer. Art Direction/Installation/Logistics retail environments liberty dunk los angeles
  • 51. retail environments liberty dunk los angeles
  • 52. experiential spaces art installations retail environments event management photography graphic design