ICT for Successful Organisations Social Media
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This document discusses the use of social media and ICT tools to help organizations operate more efficiently and effectively. It provides an overview of various social media platforms like blogs, wikis, Twitter and describes how organizations can use these tools for communication, advocacy, fundraising, and outreach. The document emphasizes that selecting the right social media tools depends on an organization's objectives and audience, and implementing a strategy to maximize benefits and measure impacts.
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ICT for Successful Organisations Social Media
- 1. ICT for Successful Organisations Social Media Julie Harris COSMIC Regional ICT Champion SW June 2009
- 3. Materials have been prepared by a number of the ICT Champions
- 11. “ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” www.universalmccann.com structured way, communication is free and lateral: anyone can talk to anyone else. The web is creating a culture of working with people not for them. Work is most satisfying and creative when it’s work with people rather than for them.” Charles Leadbetter, March 2009 Some descriptions ... “ In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or
- 12. Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers
- 13. New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
- 19. Audio – Podcast Directory for the Sector Visit
- 21. Online journals - Blogging Visit
- 23. Video Sharing - YouTube Visit
- 25. Micro-journals - Twitter Visit
- 26. Twitter : Reports events AS they happen not AFTER they have happened
- 27. Twitter : Extra eyes and Ears for your cause
- 32. Listening to the web – RSS readers
- 34. Image Sharing - Flickr Visit
- 36. Social Networking - Facebook Causes Dog’s Trust Busts For Justice
- 37. Niche networks that you can create yourself. Social Networking - Ning Youth Work Online
- 39. Collaborative working - ooVoo Visit
- 40. Collaborative working - Doodle Visit
- 41. Collaborative working - GoogleDocs Visit
- 46. A combination ? Visit Colalife
- 51. Finding your Way! Photo: flickr.com/photos/worldwidewandering
- 56. Thank You www.swict.org.uk [email_address] 01404 813226
Notas do Editor
- ** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
- This presentation has been developed by a group of the regional ICT Champions and NAVCA
- Firstly - Background figures to the web from recent surveys Then – barriers that individuals and organisations put up to not using the internet or not going A STEP FURTHER and really exploring the potential of new media / new ideas
- Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas?
- Daunting representation of the size of the social media / social networking internet world Notice also that much of this technology is MOBILE so no longer just something to use on your PC but many other ways to stay connected and networked
- Daunting representation of the size of the social media / social networking internet world
- Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
- Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
- Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
- Campaigning is about having a message that you want to communicate. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard.
- Campaigning is about having a message that you want to communicate. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard.
- ‘ Old’ media, such as newspapers and TV, is mainly about other people publishing information using expertise and tools that we can’t afford. ‘New’ media uses more accessible tools such as broadband connections and mobile phones and is creating a more interactive and participative culture. Web 2.0 is not a technical specification but suggests that we have moved on from the first version of the internet i.e. Web 1.0. The nuts and bolts of Web 2.0 make it much easier to produce information, tell stories, share ideas and participate in new communities. It includes new tools such as blogs, forums and wikis and is increasingly referred to as ’social media’. Beyond the jargon it offers new ways to link people together, build networks and sustain virtual communities and publish their own photos, videos and news. So what can it do for you? It could create opportunities for you to develop new services, or may further marginalise the people you work with. Whatever you do it is being used by a wider cross section of the public so it is important that you consider what role it could play in the future development of your services.
- RSS to Email – “Feed My Inbox”
- RSS to Email – “Feed My Inbox”
- Is it wise to use Facebook in our Organisation? It depends what they use it for, but it’s probably an advantage if it helps you stay abreast of current trends and improves your communications. It is easy to see sites such as Facebook, Twitter, Bebo and MySpace as a timewaster. Most people use them on a personal basis, unrelated to their work, and they can easily be seen as a distraction. However social networking sites such as Facebook may be a valuable element in your organisation’s communications or campaigning strategy. They represent a new way of reaching audiences and connecting with people with similar interests. Many charities have set up Facebook groups and use it to share news about their activities and raise money. In terms of using new tools there is rarely a quick win and there is a lot to be said for not being an early adopter. Networks such as this are also very organic in the way they develop, which can challenge the way that you work. On the other hand lots of people are already active, so maybe you’re missing out because you’re not up to date with current thinking? The best way to understand its potential is to be familiar with what it does and how it works. So maybe you - or someone you know - should be using it as well?
- Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
- It may be helpful for a group of people to be able to work together on a document at the same time. They may be drafting a policy together, preparing a grant application or producing guide to services. One option is to save the document with the author’s name and a version number and circulate it by email. Even in small groups documents can get out of sync and take time to work through. An alternative is a wiki, a collaborative web site that allows authorised users to change the content of the pages though the internet, as well as view a history of changes. Alternatively online document services such as Google Documents offer a way of sharing word processing documents or spreadsheets, so that there is just one copy of a document as it evolves. Whatever the choices the tools are becoming easier to use and may well suit organisations of all sizes who have want to help people collaborate.
- New Media is Free (or where a charge is applicable it is low) Your audience is potential every internet connected person on the planet You can post an idea or a ‘message’ and once people discover it and tell their friends about it, and they then tell there friends the dissemination of information becomes exponential. Also some one will come across your idea, and may see a way of getting the message across better, or how they can adapt it to make a difference in their locale. Every one is talking about new media! It’s the big ‘buzz’ which in itself
- If you are not a regular user of PC technology and/or the Internet in general it can appear very daunting. However with New Media being Web Based it means that more people can use the same applications regardless of operating system or browser. Have a clear plan of what you want to use NM for. Otherwise you can find your are spending more time playing with the ‘technology’ than actually using it! It may have been a great idea for you to create a page on Bebo at the start of a campaign but in fact Facebook may be social networking site of choice for your audience when you come to launch * this needs to be tempered by saying its not quite as fickle as fashion, WAGS, and who gets in Hello mag!
- A charity with a message for teenagers could use Bebo, for older teenagers MySpace (where the average user is female and aged 21) 4, but for University leavers or activists in their mid 20’s Facebook would be more appropriate. An organisation with a more mature audience may choose a blog that accepted (moderated) comments or for users to collaborate thoughts in a wiki. Due to the rise of Web 2.0 technologies, websites such as Facebook, Myspace and YouTube have transformed the web from being perceived primarily as a content delivery tool, into an exciting communications platform. This innovation is changing the way that we use the Web, and inevitably organisations are looking to leverage these developments to help them engage with their customers in new and interesting ways.
- Many third sector organisations exist to campaign on a particular cause. Whether it’s for something in your local community or tackling problems on a global scale ICT can help make your voice louder. Examples include Raise awareness of your cause using websites, newsletters and email; Use social networking sites such as Facebook or Twitter to connect with and recruit supporters; Ask for help and share your expertise through email discussion lists and online forums; Use websites, email, text messaging, newsletters and flyers to share news and information; Organise your key activists through email and shared spaces such as Google Documents; Use email to lobby and influence decision-makers; Use video to reach new audiences and encourage supporters to share their stories.
- Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart. Exercise – Return to ‘Happy to Help’ – what ideas would you provide to them in order to improve their plans for the year ahead?
- How can Social Media help organisation be more effective
- Useful Links Not by any means an exhaustive list enough to get you started in terms first stage sign posting, if unable to help directly, you should be sign posted on to organisations that are able to help and advise further.
- Highlight what is out there Explain briefly the roles of Champions/Consortia The concept of Circuit Rider and ICT Development Workers The role that Providers of Infrastructure Support Services can play The role that volunteers can play – including it4communities Talk about the HELP CARD REFERENCE KITS The help that is available from the Private Sector it is not all bad We will return to the sources of help at the end of the session – please feel free to add your own experiences as we go through the day – good local sources of support? Recommendations from your work with other organisations and businesses?
- Thanks & To Find Out More