Discover the fundamental strategies to effective and engaging social media marketing. Use social media to increase your Google rankings and gain trust among your fans.

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Coryon Redd
coryon@gmail.com
The Accessible Expert at Coryon.com
Presented by:
Social Media Marketing
View this presentation online at:
http://www.slideshare.net/coryonredd/intro-smm-placer-spring-2013

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Introduction to Blogging &
Social Media for Business
Social Media Marketing
Why Do Social Media Marketing (SMM)?
Glossary
Finding Blogs and Getting Started
Blogging – Content, Prestige and Participation
Using Blogging and Social Sites for SEO
Facebook and Twitter
WordPress – Build a Website Quickly

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Fish where the fish are!

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Why do social marketing?
Social Media Marketing (SMM)
The New Word of Mouth
Build Links. Build PageRank.
Be Active and Engage People
Find Undiscovered Markets
Build Prestige – Content is King
Supports Other Internet Marketing
Learn About Your Market and Reputation

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Social Media Marketing (SMM) Glossary
Part 1
• Social Networking – Websites where users can create a profile, interact
with each other through updated feeds and share content – urls, blogs,
videos, images, groups, etc. (i.e. Facebook, Twitter, Pinterest)
• Blog – Contraction of “web log”. Shared opinions with regular posts and
multimedia content. Free tools like wordpress.org and blogger.com
• Blogosphere – Conversations happening in blogs / forums.
• Blogroll – List of sites shown in the sidebar of a blog. Favorites, related.
• Bookmarking – del.icio.us, Reddit – Install tool from Addthis.com for easy
bookmarking of your website. Also add Pinterest Pin too.
• Forum – Section of a website where users can post questions and
opinions. Visitors comment and develop discussion threads over time.

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• Post – Within a blog or social site, the original written blurb, essay, etc.
• Comment – Replies to a post.
• Thread – The combination of blog posts and comments that create an
ongoing discussion.
• Lurker – 90% of users don’t post – they lurk. No comments.
• Flaming – Comments based on name calling and vulgarity, not intelligent
discourse.
• Permalink – Address of the URL for a blog post or piece of content, not an
address with changing content.
• RSS – Really Simple Syndication. Subscribe to content on blogs or other
social media sites. Use Google RSS Reader google.com/reader.
• Trackback – A way for web authors to request a notification when
someone links back to content on their blog.
Social Media Marketing (SMM) Glossary
Part 2

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Social Marketing:
Prestige and Participation
Find Topics
• Search using: keyword lists and favorite
topics. Use Google Alerts,
socialmention.com, and other tools.
Develop prestige
• Answer questions / share expertise.
• Don’t promote your business (at first).
• The more you comment the better –
just make them good.
Create content on your website
• Articles, blog posts, videos, promotions,
infographics, contests, coupons, etc.

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Social Marketing:
Why should I blog?
• Shows you’re an expert
• Providing information and news
• Builds website traffic
• Building links to your website
• Sharing insight into your company with
customers
• Increasing brand awareness
• Promoting upcoming promotions or events

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Social Marketing:
Blogging Best Practices
• Develop an editorial policy / mission statement
• Plan your content ahead of time. Ie. editorial calendar
• Use good titles – descriptive and eye catching
• Use multimedia content – Pictures, videos, etc
• What is your voice? – Clear content, style and tone
• Show your expertise – Build your prestige
• Check your spelling and grammar
• Don’t market directly through your blog (or be careful)
• Interact – reply to comments
• Distribute – Guest blogs, Twitter, Facebook
• Read more - http://www.coryon.com/blogging-best-practices

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Social Marketing:
Finding Your Fish and Getting Started
Find Forums and Blogs
• Google search for “keyword” plus forum or blog
• i.e. decorative pillows blog
• Google for topic and +”leave a reply”
• i.e. decorative pillows “leave a reply”
• Use Google Alerts
Find Top Users
• Who posts the most, power users page, most
comments on posts
Create profile
• Add homepage of your website to profile with
honest details

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Social Marketing:
Link Baiting
• Informational - Tips and tricks, hard to find how-to's.
• News - Breaking news, events, celebrity gossip, politics
even new products.
• Humor – Stories, jokes, odd pictures, mocking cartoons
or a video from your childhood.
• Controversy - Provide a opinion that is not generally
accepted. Use with caution.
• Tools - Make a tool that enough people will use and
talk about.

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• Relevant blogs only – Do not bother commenting on non-relevant
blogs or ones littler with non-relevant comments.
• No advertising - Never try to sell anything unless asked.
• Useful and informational - Keep your comment on topic and useful to
the conversation.
Good
Free.
Usually relevant
Traffic can convert if highly relevant
Develop leads over time
Bad
Low value
Tend to loose value over time or get
buried just as a blog does.
Can be deleted by blog owner.
Social Marketing:
Blog Commenting

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• Relevant websites only – Larger Q&A sites like Yahoo Answers are
valuable for SEO but find the most important niche websites.
• Find relevant topics, power-users – Search for topics most discussed
in website and work to find respected users. Observe first, then interact.
• No advertising - Never try to sell anything unless asked.
• Useful and informational - Keep your answers and comments on topic
and useful to the conversation.
• Don’t get banned- Read terms of service and try to fit in. Don’t sell.
Only link if it appears that others do as well.
Good
Free.
Answer questions and show expertise
Can be systemized to check in at
the best websites
Google is paying attention.
Bad
Low value – Many nofollow pages
Need to answer early to be most relevant.
Need to earn status before including links.
Social Marketing:
Question & Answer Sites

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Social Marketing:
Facebook and Twitter
• Create a Business page and post regularly
• Ask for Likes. 25 Likes needed to pick custom URL
– Go to facebook.com/username
• Distribute blog and website content
http://www.coryon.com/social-media-blog-
distribution
• Use tools to post to Twitter and FB
– www.tweetdeck.com
– www.hootsuite.com
• Look into Facebook targeted advertising
– http://www.facebook.com/advertising/

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Social Marketing:
WordPress - Tools of the Trade
• Wordpress – Website builder and blog.
Free, open source, easy to install on most
hosts.
• Go to Wordpress.org – Download WP,
Themes, Plugins, Forums and Support.
• Blogging – It’s got that too.
• Others include: blogger.com, hubpages.com,
squidoo.com, typepad.com

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Why use WordPress?
• Easy to use
• Free
• Many Themes available – Most are free
• Built in Blog
• SEO friendly
• Plugins allow customization
• Big user community
• Lots of support
Introduction to WordPress
WordPress is a free and easy to use tool
to build websites. www.wordpress.org

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• You still need a good web design
• You still might need a web developer
• Must be maintained – updates, backups
• Not all themes created equal
• Plugins can break things at update
• Many WordPress themes and plugins aren’t well supported
Why WordPress Won’t
Solve All Of Your Problems

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Wordpress Support and Tutorials
http://becomeablogger.com/
Learn how to blog and use word press
http://wordpress.org/extend/themes/
Over 1000 free themes
http://mogdesign.eu/blog/ultimate-wordpress-tutorial-collection/
Big list of wordpress tutorials
http://www.siteground.com/tutorials/wordpress/
List of specific WordPress articles including setup, SEO and backup
http://www.youtube.com/watch?v=MWYi4_COZMU
45 minute tutorial on how to use WordPress

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SMM Books you should read

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Blogging and SMM References
Create compelling content for your blog – Lots of ideas
http://www.copyblogger.com/
Blogging glossary (including dofollow/nofollow)
http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-
blogging-terms/
21 Tactics to increase blog traffic
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic
7 tips to increase your blog comments
http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/
Tips and lots of links for small business owners
http://www.successfulblogging.com/essential-blogging-tips-from-2010/

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More Blogging and SMM References
Why a blog should have an editorial policy
http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html
Social Media Aggregators
http://en.wikipedia.org/wiki/Social_network_aggregation#Social_network_aggregators
How to find dofollow blogs:
http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/
Ad Age list of top marketing blogs
http://adage.com/power150/
2011 review of best blogging software
http://blog-software-review.toptenreviews.com/

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THANK YOU