Learn how to make more money online with this Powerpoint. Coryon Redd presented this Introduction to Internet Marketing Powerpoint for a SEDCorp Bootcamp on Wednesday October 24th, 2012. Pick the best keywords for your business and aim for top Google ranking. Make a persuasive website that is designed to get found. Use link building and social media marketing to grab Google's attention. Track your results as your website gets more traffic and better ranking.

2. Creating and Marketing a Business Website
Coryon Redd
coryon@gmail.com
Coryon.com
www.linkedin.com/in/coryonredd
SEDCorp – Sierra Economic Development
Corporation
www.sedcorp.biz
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3. PART 1 - We’re Ready to Roll!
What will be covered:
What a website is supposed to do and how to do it!
Real world examples and low hanging fruit.
Understand SEO from a dashboard view and get started
Lots of references for you to learn on your own.
http://youtu.be/WilzG8w3nNg - Video Introduction to this PowerPoint
http://youtu.be/hF515-0Tduk - Succinct description of SEO
What won’t be covered:
How people make money with videos - cute cats and blended iPhones.
(Go watch “Will It Blend” on Youtube…)
View this Presentation Online - http://www.slideshare.net/coryon/make-
more-money-online-sedcorp-bootcamp-2012
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4. What is Internet Marketing?
Online marketing involves all efforts to
present your website in the most persuasive
way and drive traffic from a variety of
sources: search engines, other websites, pay
per click searches, email marketing, social
marketing and more.
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5. Why do Search Marketing?
• Wide audience reach
• Reach local audience
• Easy to learn and do on your own
• No cost per click for SEO
• Targeted traffic
• Highest conversion rates
• Good ROI
• http://youtu.be/DwZnzclAkHA - Watch
the video
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6. Set Goals for your Success
A better website
Learn it yourself
Top rankings on Google
More online traffic
More business
More profit
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7. • This is Google’s World!
• Over 80% of Market Share
• More reach than all other US search
engines combined!
• Google wants searchers to find most
relevant Web Result
• Google’s Webmaster Guidelines
• https://support.google.com/webmasters/bin/a
nswer.py?hl=en&answer=35769
• PageRank – Quality of incoming links
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8. Online Marketing Glossary
• SEM / SEO – Search Engine Marketing
• Organic vs. PPC – Pay Per Click
• Keyword – One keyword or phrase
• Landing Pages
• Tag –Title, headers (H1), meta tags
• SERP – Search Engine Results Page
• Google PageRank
• Linkjuice – External, internal links
• Wireframe
• ROI – Return On Investment
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9. Is my business ready to compete online?
Market Research
Do you have a product or service that people are
looking for?
Keyword research – Google Keyword Tool
Determine Products and Services
Do competitor research to help guide and inspire
you.
Determine Business Feasibility
Is being in business worth the risk? Can I do it?
Resources
Do I have enough time, knowledge, passion, work
ethic and money to succeed?
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10. Keyword Research
Keyword targets
What are people searching for?
What keywords / phrases are used most?
Find the most relevant keywords and build landing pages.
Keyword Tools – Google Keyword Tool and Google Trends
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/trends - See trends for keywords over time.
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11. Keyword Research Best Practices
Login with an email address used for a
Google Adwords Account.
Start searches look at related
keywords then narrow down
searches.
Look at Local (United States) Monthly Searches.
Check exact match on right hand side.
Download spreadsheet and edit in a spreadsheet program
like Excel.
Go back to keyword tool with more specific searches and
download again.
Create a keyword spreadsheet with groups of keywords
that will used for landing pages.
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12. Building Landing Pages
Landing pages = Focused, keyword-rich content
Figure out your landing pages in 4 easy steps:
1. Are there enough searches?
2. Are searches relevant to my business?
3. Are the landing pages logical?
4. Do I have time / money to build?
http://youtu.be/H0riar7tv_U
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13. Have an Internet Presence!
Effective websites are:
Built around how people search
Persuasive
Branded
Easy to use
Have something to say
Competitive in the marketplace
Socially active
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14. Linking Strategies
If Google likes your links
Google likes your site!
Linking strategy in a nutshell http://youtu.be/9Ugz1FP_SP0
• Examine competitor’s incoming links using paid tools
like linkbuilder.wordtracker.com, opensiteexplorer.org
or blekko.com – alexa.com is free but not as good.
• Identify topics and structure of websites
• Let linking opportunities guide your content creation
• Request links with focus on quality links
• Follow up with quality links and track your work
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15. Google PageRank
PageRank reflects the quantity and quality of
incoming links. Links vote for better websites.
In a typical website the homepage
will have the most PR. As you go
deeper into a website the PR
goes down.
Link Quality depends on:
• PR of linking page (scale of 0-10)
searchengineguide.com/orbidex/2002/0207_orb1.html
• Overall link profile relative to related sites
• Keywords in links
• Number of links on page
• Content of page – Is the link related, natural?
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16. Google PageRank
NoFollow DoFollow
What are nofollow vs. dofollow links?
From a Google Blog - “In general, we don't follow them. This
means that Google does not transfer PageRank or anchor text
across these links. Essentially, using nofollow causes us to
drop the target links from our overall graph of the web.
However, the target pages may still appear in our index if
other sites link to them without using nofollow, or if the URLs
are submitted to Google in a Sitemap. Also, it's important to
note that other search engines may handle nofollow in
slightly different ways.”
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17. Google PageRank
Reference docs
searchengineland.com/what-is-google-pagerank-a-guide-for-
searchers-webmasters-11068 Simple explanation from Danny
Sullivan
www.search-this.com/pagerank-decoder/ - Visual tool to map
linking relationship
en.wikipedia.org/wiki/PageRank - Detailed explanation of
PageRank.
www.iprcom.com/papers/pagerank/index.html Older complex
explanation of PR
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18. Google PageRank & SEO
More references
Read these articles to learn more about PageRank and SEO
searchengineland.com/what-is-google-pagerank-a-guide-for-
searchers-webmasters-11068 – Or go to shortened URL -
goo.gl/9Gh3g
http://www.webseoanalytics.com/blog/is-google-pagerank-still-
important-in-seach-engine-optimization/ - Short URL =
goo.gl/Ovyf3
http://www.seomoz.org/blog/the-beginners-checklist-for-small-
business-seo - Beginner’s Checklist for SEO – Short URL =
goo.gl/FL14I
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19. The Secrets to Success on Google
Google will reward pages that are:
Keyword focused
Play by the rules of the game
Linked to from good websites
Content Rich
Updated regularly
Well designed
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20. How to build a website
What do you want to do and what is your budget?
Research your keywords and your market.
Use your competitors to make your website better.
Plan ahead. Create a wireframe and list what pages your
website should have.
How much time do you have?
What do you want to say?
Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc.
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21. What makes your business special?
Brainstorm a list of competitive advantages:
Years of experience
Unparalleled expertise
Friendly customer service – given!
Quality product
Attention to detail
Warranty and Guarantee
Discounts to qualified customers
The best, the brightest, the coolest…
http://youtu.be/CFHe04jj1rA
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22. Website Organization Chart
Request sharing with Google docs by emailing coryon@gmail.com
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23. What do you want your web site to do for you?
• (Directly) sell your goods or services?
• Generate leads (potential sales)?
• (Simply) provide contact info?
• Interact with other Internet presence?
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24. What is my supposed to do?
Website Sales Funnel
The start of the funnel –
Visitors getting to your
website.
The middle of the funnel –
Browse website and consider
sale.
The end of the funnel –
Call to action, shopping cart,
contact form, etc.
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25. Internet Marketing Resources
• Coryon.com Resources page
• Coryon.com/resources
• SEO Tutorial
• http://yoast.com/articles/wordpress-seo/
• Discover what really works in optimization
• marketingexperiments.com
• SEMPO Learning Center
• sempo.org/learning_center/
• Online marketing magazines / articles
• practicalecommerce.com
• webpronews.com
• SEO Glossary
• seoglossary.com/
• SEOMoz article about Google Algorithm factors
• seomoz.org/article/search-ranking-factors
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26. Other Marketing Tools
Spyfu www.spyfu.com
Alexa www.alexa.com
Explore for links wordtracker.linkbuilder.com
Google Search On Google search type:
site:domain.com
LinkedIn Answers www.linkedin.com/answers
Coryon.com www.coryon.com/linkedin-marketing
Google Trends www.google.com/trends
Wayback machine web.archive.org
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27. THANK YOU
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