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Facebook for Business - Placer School for Adults Fall 2012
1. Introduction to Facebook
Coryon Redd
The Accessible Expert at
Coryon.com Internet Marketing
530-277-2940
Linkedin.com/in/coryonredd
Facebook.com/CoryonMarketing
Go to slideshare.net/coryon/facebook-for-business-placer-school-for-adults-fall-2012
to view this presentation.
2. Facebook – The Big Picture
Why Bother?
• Is your market on Facebook?
Is your Business Engaging?
• Can you create good content?
• Can you answer questions?
Do you have a Strategy?
• Facebook can fit into your existing marketing plan
Can Facebook be an Easy Addition?
• Facebook can be simple, but don’t expect much
• Posts and comments can be small but should be regular
Do Likes Really Matter?
• Not really, unless you are marketing to them
• Website traffic for offers matters most
3. What is ?
• Facebook is a HUGE social network – Over 1 Billion Users
• Facebook is VERY popular
• Active users spend over 15 minutes daily
• Key parts – Personal profiles, business and interest pages,
groups, apps, sponsored advertising
• Advertising and Promoted Posts
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4. Can I use for my business?
• Set up a business page
• Create an editorial calendar and plan out content
• Use Facebook as a place to post simple content related to your
existing blogging and email marketing
• Great place to research your market
• Find groups, pages, places and interests
• Read more - www.socialmediaexaminer.com/facebook-101-business-guide/
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5. Getting Started with a Facebook Business Page
• Create a Page
• From your profile go to Pages then click Create a Page
• Upload Timeline Image – 851X315 pixels
• Upload Profile Icon – 160X160 pixels
• Read More - http://www.copyblogger.com/timeline-cover-photo/
• Fill Out all Info – Add Sections
• Study other Facebook Pages
• Invite Friends to your Page
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6. Facebook References
The Basics – Facebook Help from Facebook
www.facebook.com/marketing
www.facebook.com/help/382987495087424/ - Pages help
Hubspot – Lots and lots of Facebook resources
www.hubspot.com/facebook-for-business-marketing-hub
Facebook Marketing Series from Mashable – Many good articles
mashable.com/category/facebook-marketing-series
Article with Good Tips to Get Started – Includes Examples
blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/
Local Facebook Consultant, Christine Hueber -
http://christinehueber.com/category/linkedin/
Powerpoint with Examples of Larger Companies using Facebook
slideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages
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