Learn how to focus your business toward online success. Win the Google popularity contest with great content. Content that reflects the strengths of your company and reach the right market wherever they are online.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Content Marketing - Guest Lecture at Sacramento State 2013
1. Win the Internet Marketing Game
with Great Content
Presented by:
Coryon Redd
coryonredd@coryon.com
www.linkedin.com/in/coryonredd
Sacramento State Guest Lecture
View this presentation online at:
http://www.secretsofsearch.com/sacstatemarketing
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3. Let’s Start with the Basics
• Start with a persuasive website
• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Email
Videos
Paid Search
Lots more options…
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6. A Brief Overview of
Search Engine Optimization
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest
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7. Winning the Google Popularity Contest
How does Google Crown a Winner?
Incoming links and social engagement
Get the Votes that Matter…
Get links from quality, related websites
Not the Ones that Piss Google Off
Google can smell out low quality links
Google is an 800 lb Gorilla
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8. The lens of SEO sharpens all of
your Internet Marketing
9. Who is Coryon Redd?
CEO of Batteries4less.com
& Coryon.com Internet Marketing
Batteries4less.com – Started in 1999
Hundreds of #1 Rankings on Google
Google has made Batteries4less.com
a Multi-Million $$ Success Story
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10. Content Marketing is:
Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing isn’t:
12. Marketing Strategy Starts with Content
Goals of Content Marketing:
Educate and Entertain
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Branding
Generate Traffic, Leads and Sales
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13. Find Your Audience, Plan Your Content
Who’s Your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Keyword Research
Survey Customers
Social Listening Tools
Google Alerts, Topsy.com, SocialMention.com
Check out:
http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
18. Goals for FindingHappiness.com
Educate and Entertain
Build Audience and Website Traffic
Integrated Marketing
• Website, email, social media, SEO
Create and Share Great Content
Branding
SEO Focus Towards Top Keywords
• Finding happiness, how to be happy, etc.
27. SEO is your Ace in the Hole
Win the Game and Make More Money
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29. Go to Coryon.com to Learn More
View this powerpoint at: secretsofsearch.com/sacspeakers
Editor's Notes
Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
How do you feel about Internet Marketing?
Don't fear. When you understand the concepts I'll be sharing with you you'll learn how the internet creates many directions of opportunity.
Ties together Editorial, marketing, PR, SEO and social
I would have picked a swan among the ducks but a goose is quite nice too.
Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trendshttp://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=qSurvey customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
You don’t have to be the best writer in the world to create contentShow your expertise with what you think is interesting and worth sharing
Lets add one more- RELAX! The purpose of setting up solid seo is to spend less time finding and pitching to prospects. The one's who need you can find you. Now it's your main responsibility to make sure you serve them well and keep em coming back but in order to do that- take care of yourself by taking a little time for yourself.Thank you everyone!