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Non-Dilutive Funding in
     Hong Kong

         Dr. Cory Kidd
       Founder and CEO
       Intuitive Automata
       coryk@iabots.com
Why you’re in the right
place to raise some money
   and not get screwed

          Dr. Cory Kidd
        Founder and CEO
        Intuitive Automata
        coryk@iabots.com
Example: Raise 3 Rounds
            Initial Split

Founder A     45%
Founder B     30%
Founder C     25%
Example: Raise 3 Rounds
             Initial Split   Raise 200K for 20%

Founder A      45%                36%
Founder B      30%                24%
Founder C      25%                20%
Investor A                        20%
Example: Raise 3 Rounds
             Initial Split   Raise 200K for 20% Raise 750K for 15%

Founder A      45%                36%                 31%
Founder B      30%                24%                 20%
Founder C      25%                20%                 17%
Investor A                        20%                 17%
Investor B                                            15%
Example: Raise 3 Rounds
             Initial Split   Raise 200K for 20% Raise 750K for 15%   Raise 3M for 15%

Founder A      45%                36%                 31%                26%
Founder B      30%                24%                 20%                17%
Founder C      25%                20%                 17%                14%
Investor A                        20%                 17%                14%
Investor B                                            15%                13%
Investor C                                                               15%
Example: Same Funding,
         One Investor
            Initial Split


Founder A     45%

Founder B     30%

Founder C     25%
Example: Same Funding,
         One Investor
            Initial Split   200K Incubation


Founder A     45%               45%

Founder B     30%               30%

Founder C     25%               25%
Example: Same Funding,
         One Investor
            Initial Split   200K Incubation   750K Loan


Founder A     45%               45%            45%

Founder B     30%               30%            30%

Founder C     25%               25%            25%
Example: Same Funding,
          One Investor
             Initial Split   200K Incubation   750K Loan   Raise 3M for 15%


Founder A      45%               45%            45%             38%

Founder B      30%               30%            30%             26%

Founder C      25%               25%            25%             21%

Investor A                                                      15%
Examples Compared
              Initial Split   Raise 200K for 20% Raise 750K for 15%   Raise 3M for 15%

Founder A       45%                36%                 31%                26%
Founder B       30%                24%                 20%                17%
Founder C       25%                20%                 17%                14%
Investor A                         20%                 17%                14%
Investor B                                             15%                13%
Investor C                                                                15%
              Initial Split   200K Incubation      750K Loan      Raise 3M for 15%

 Founder A       45%               45%                45%                38%
 Founder B       30%               30%                30%                26%
 Founder C       25%               25%                25%                21%
 Investor A                                                              15%
Examples Compared
    • Sell for $30 million
    • In the 3 rounds of investors case, Founder
         A’s share is $7.8 million*
    • In the incubation program, loan, and one
         investor case, Founder A’s share is $11.5
         million*

*with preferences and other terms that come with many investor shares, the math
won’t work out quite this simply, but the magnitude of the difference will be similar
So what can I do?

• Be Lean
• Generate revenue
• Join an incubators/accelerator program
• Get a loan
Two HK programs


• Hong Kong Science Park Incu-Tech
  Programme (or newer Incu-App Programme)
• SERAP interest-free loan
Incu-Tech

• 3 year incubation program
• Rent-free office space for the first year
• Partial expense reimbursement up to HK
  $645,000
• At Hong Kong Science and Technology Park
Incu-Tech: Application
• Applying is like raising money -- you’ll
  present a business plan to convince the
  committee that you’re building a company
  that should be in the program and the
  technology park.
• Plan 2-3 months from start to approval if
  you have your plan together.
Incu-Tech: Questions?
SERAP

• Stands for Small Entrepreneur Research
  Assistance Program
• It’s an interest-free loan that gets paid back as
  a percentage of revenue or later investment
• Maximum amount is currently HK $6 million
SERAP: Application

• Applying means you have to convince the
  committee that you have a technologically
  innovative project that will make money in a
  few years.
• It’s defined by the “project” and not the
  company, so you present details of the work
  that you’re doing.
SERAP: Application

• The hardest part is the budget: you need a
  detailed, line-by-line, month-by-month budget
  for the duration of the project
• Plan for a month of application preparation
  and then 2-3 months from submission to
  project start
SERAP: Questions?
Other Resources
• Many other programs and spaces:
 • Accelerator HK
 • HAXLR8R (Shenzhen)
 • Co-working spaces like CoCoon, the Hive,
    BootHK
 • Cyberport
 • Other ITC (government) funding schemes
Other Resources
People:
There are a lot of people in Hong Kong -- and
here today at BarCamp -- who have created
growing companies. Find us in person or
online and ask your questions.
I’m always happy to provide more information
about how we have funded Intuitive Automata
and how you can apply those lessons to your
startup.
Cory Kidd

coryk@iabots.com

  Twitter: coryk

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Hong Kong Funding Options presentation at BarCamp HK

  • 1. Non-Dilutive Funding in Hong Kong Dr. Cory Kidd Founder and CEO Intuitive Automata coryk@iabots.com
  • 2. Why you’re in the right place to raise some money and not get screwed Dr. Cory Kidd Founder and CEO Intuitive Automata coryk@iabots.com
  • 3. Example: Raise 3 Rounds Initial Split Founder A 45% Founder B 30% Founder C 25%
  • 4. Example: Raise 3 Rounds Initial Split Raise 200K for 20% Founder A 45% 36% Founder B 30% 24% Founder C 25% 20% Investor A 20%
  • 5. Example: Raise 3 Rounds Initial Split Raise 200K for 20% Raise 750K for 15% Founder A 45% 36% 31% Founder B 30% 24% 20% Founder C 25% 20% 17% Investor A 20% 17% Investor B 15%
  • 6. Example: Raise 3 Rounds Initial Split Raise 200K for 20% Raise 750K for 15% Raise 3M for 15% Founder A 45% 36% 31% 26% Founder B 30% 24% 20% 17% Founder C 25% 20% 17% 14% Investor A 20% 17% 14% Investor B 15% 13% Investor C 15%
  • 7. Example: Same Funding, One Investor Initial Split Founder A 45% Founder B 30% Founder C 25%
  • 8. Example: Same Funding, One Investor Initial Split 200K Incubation Founder A 45% 45% Founder B 30% 30% Founder C 25% 25%
  • 9. Example: Same Funding, One Investor Initial Split 200K Incubation 750K Loan Founder A 45% 45% 45% Founder B 30% 30% 30% Founder C 25% 25% 25%
  • 10. Example: Same Funding, One Investor Initial Split 200K Incubation 750K Loan Raise 3M for 15% Founder A 45% 45% 45% 38% Founder B 30% 30% 30% 26% Founder C 25% 25% 25% 21% Investor A 15%
  • 11. Examples Compared Initial Split Raise 200K for 20% Raise 750K for 15% Raise 3M for 15% Founder A 45% 36% 31% 26% Founder B 30% 24% 20% 17% Founder C 25% 20% 17% 14% Investor A 20% 17% 14% Investor B 15% 13% Investor C 15% Initial Split 200K Incubation 750K Loan Raise 3M for 15% Founder A 45% 45% 45% 38% Founder B 30% 30% 30% 26% Founder C 25% 25% 25% 21% Investor A 15%
  • 12. Examples Compared • Sell for $30 million • In the 3 rounds of investors case, Founder A’s share is $7.8 million* • In the incubation program, loan, and one investor case, Founder A’s share is $11.5 million* *with preferences and other terms that come with many investor shares, the math won’t work out quite this simply, but the magnitude of the difference will be similar
  • 13. So what can I do? • Be Lean • Generate revenue • Join an incubators/accelerator program • Get a loan
  • 14. Two HK programs • Hong Kong Science Park Incu-Tech Programme (or newer Incu-App Programme) • SERAP interest-free loan
  • 15. Incu-Tech • 3 year incubation program • Rent-free office space for the first year • Partial expense reimbursement up to HK $645,000 • At Hong Kong Science and Technology Park
  • 16. Incu-Tech: Application • Applying is like raising money -- you’ll present a business plan to convince the committee that you’re building a company that should be in the program and the technology park. • Plan 2-3 months from start to approval if you have your plan together.
  • 18. SERAP • Stands for Small Entrepreneur Research Assistance Program • It’s an interest-free loan that gets paid back as a percentage of revenue or later investment • Maximum amount is currently HK $6 million
  • 19. SERAP: Application • Applying means you have to convince the committee that you have a technologically innovative project that will make money in a few years. • It’s defined by the “project” and not the company, so you present details of the work that you’re doing.
  • 20. SERAP: Application • The hardest part is the budget: you need a detailed, line-by-line, month-by-month budget for the duration of the project • Plan for a month of application preparation and then 2-3 months from submission to project start
  • 22. Other Resources • Many other programs and spaces: • Accelerator HK • HAXLR8R (Shenzhen) • Co-working spaces like CoCoon, the Hive, BootHK • Cyberport • Other ITC (government) funding schemes
  • 23. Other Resources People: There are a lot of people in Hong Kong -- and here today at BarCamp -- who have created growing companies. Find us in person or online and ask your questions. I’m always happy to provide more information about how we have funded Intuitive Automata and how you can apply those lessons to your startup.
  • 24. Cory Kidd coryk@iabots.com Twitter: coryk