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What it’s like to be  a young adult in the   U.S.   Saatchi & Saatchi  l Beijing, China
What drives us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activities
Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Celebrities
Celebrities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Celebrities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sports
Sports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phillies: World Champs
Culture
Culture Trendy Hipster ,[object Object],[object Object],[object Object]
Culture Sports Enthusiast   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture College Kids ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ I think a lot of people under estimate college students intelligence and  over estimate their amount of free time/money.” - Pam Hiddemen
Culture Young Pro’s ,[object Object],[object Object],[object Object]
Social Trends
Social Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Obamania”
Twitter ,[object Object],[object Object],[object Object]
 
Twitter New tools to help explore the “Twitterverse” A real-time visualization tool, this platform allows users to explore the most current hot trends and creates graphs to display activity for any given word on the site. The service offers a streamlined way for brands and products to not only see what's being said about them, but also to show their consumers. Updated every five minutes, Tweetmeme is a great way to track the latest buzz on Twitter and the most popular topics on the web .
Twitter:  What we LOVE ,[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object]
 
Facebook:  What we LOVE ,[object Object],[object Object],[object Object],[object Object]
Fashion/Beauty
Fashion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fashion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fashion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ray·Ban ,[object Object],[object Object],[object Object]
 
Ray·Ban:  Why we LOVE them ,[object Object],[object Object],[object Object],[object Object]
 
Ray·Ban:  Print Ads
Ray·Ban:  Viral
H&M ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
H&M:  What we LOVE ,[object Object],[object Object],[object Object],[object Object]
H&M:  Print and Billboard
American Apparel ,[object Object],[object Object],[object Object],[object Object]
 
American Apparel:   What we LOVE ,[object Object],[object Object],[object Object],[object Object]
American Apparel:  Print Ads
Ben Sherman ,[object Object],[object Object],[object Object]
 
[object Object],[object Object],Ben Sherman:  What we LOVE ,[object Object],[object Object]
Ben Sherman:  Print Ads
Maybelline ,[object Object],[object Object],[object Object]
 
Maybelline:  What we LOVE ,[object Object],[object Object],[object Object]
Maybelline:  Print Ads
Maybelline
Dove ,[object Object]
 
 
 
Dove:  What we LOVE ,[object Object],[object Object],[object Object],[object Object]
Dove Real Beauty Award ,[object Object],[object Object],[object Object],[object Object]
Dove:  Print Ads
 
 
Dove:  Viral
Other Popular Brands  (Fashion) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Popular Brands  (Beauty) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music
Music ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kris Allen: 2009 Winner
Technology
Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nintendo ,[object Object],[object Object],[object Object],[object Object]
 
Nintendo Wii ,[object Object],[object Object]
Nintendo DS ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Nintendo:  What we LOVE
Nintendo Wii
Nintendo DS
Apple ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Apple :  What we LOVE ,[object Object],[object Object],[object Object]
[object Object],Apple :  What we LOVE
iPhone
iPod
Mac
Other Popular Brands   (Technology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wrap it up ,[object Object],[object Object],[object Object]
Thank You!

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Saatchi Ppt1