The document discusses business model innovation and provides guidance on why it is important, what a business model is, and how to innovate one. It explains that business models need to evolve due to increasing return on investment requirements and competitive pressures. A business model describes how an organization creates, delivers, and captures value. The business model canvas tool can be used to analyze a company's current model and identify opportunities for innovation by reconsidering customer needs, value propositions, and partnerships. Innovating aspects like channels, pricing, or cost structures may allow companies to better serve jobs-to-be-done and gain a competitive advantage.