Presented to undergrad students at the University Of The West Indies - Cave Hill Campus

1. Taking Full Advantage of Marketing Tourism Destinations and Services Using the technology Presented By Corey Graham 2.0 www.CoreyKGraham.me www.DrenalinProductions.biz

2. Googling My Name You won’t believe what I found! Corey Graham (Chicago Bears)

3. Where am I today?

4. Corey Graham 2.0 EntrepreneurSocial Media Marketer Blogger www.CoreyKGraham.Me/bizblog @CoreyKGraham Director Of Connections230-4124 corey@drenalinproductions.biz www.DrenalinProductions.biz @DrenalinEnergy

6. Online Marketing, PR & Media Buying/Ad Agent

7. Digital Content Management & Production

8. Web Technology Consultation

9. Personal Brand Coaching

12. GramStep.com What is GramStep? GramStep is a networking movement that connects the eco-system around the business world and the entrepreneur. We believe that no matter how little the weight of the challenge, together we can "step it up".

13. Tweet This Lecture @CoreyKGraham #tourismmarketing

14. Objectives for this Session To provideyou with an overview of the latest technologies being used to market tourism products To share actual examples and applications of these technologies being used To show you how take full advantage of some of these technologies

15. Session Structure Define “Taking Full Advantage”. Define Key Marketing Functions Identify the different types of products Show the different types of Technologies which exist Examples & Applications ARE YOU READY?

16. “Taking Full Advantage” Happy Carnival 2011!

17. Taking Full Advantage Of Carnival & Soca Monarch What happened during the soca monarch? The twitter trending topics for Kes, Bunji, Iwer, Machel, Shurwayne, Fayann The beauty of conversation in social media Recorded videos have been shared all over the net How would you take advantage of this to market Carnival? Crop Over & Other Carnivals?

18. What Is Technology? Technology is the practical application of science to commerce or industry.

19. Key Marketing Functions Planning Communication – (PR, Advertising, website etc) Market analysis – (Customer Profiling & Market Intelligence) Product Sale(Distribution & Delivery) Customer Servicing (Customer retention – the relationship) Feedback & Analysis (Sales Reporting) Marketing information management

20. Types Of Products/Services Airline Flights Ferry Cruise Ships Destinations Attractions Services (water sports etc) Accommodation Highly specialised services – (Health Care, Business Conference)

21. Types Of Technologies You can use the following technologies to aid your marketing :- Web Social Media Mobile Location based Technologies Digital Content Production by “end user” Functional Technologies – (e.g. replacing travel agents) Interactive Traditional Media Futuristic Technologies

22. Web/Online Mailing Lists Advertising – (Pay per click/Banner) Search Engine Optimization Link Exchanges Online directories (expedia & travelocity) Affiliates/Referral programs Bloggers/Reviewers PR/Article Marketing

23. Social Media Networks – (Facebook.com, Twitter.com, Youtube.com) Broadcasting & Authentic Voice Engagement & Participation Social Media Monitoring Reporting and Measurements

24. Mobile Mobile is becoming the way we use the internet. Here are some of the devices and tools available to us :- Mobile Phones - (Blackberry, iPhone, Android) Tablets Netbooks SMS messages Apps GPS – more on the next slide This is very powerful to marketers because only 1 person uses them

25. Location Based Technologies GPS enabled mobile devices can now allow the users to :- Recommend social events in a city Request the nearest business/service ATM/ Restaurant Locating where people are – (Foursquare.com, Facebook Places, Google latitude) Location-based mobile advertising (google local) GPS Aided Navigation systems (BajanNav)

26. Digital Content Production We all have devices that can produce the various forms of content easily :- Photos Articles Videos Audio

27. Functional Technology WorldMate Live (flight, hotel, car rental) Calculating Currency Booking rides and other attractions Translation & Dictionaries Esurvey Airport App (Parking lot availability, shops etc) Branded Hotel Application – (photo gallery directions etc)

28. Interactive Advertising In Traditional Media Magazine & Newspaper Ads Radio Spots TV spots Posters

29. Futuristic Technologies QR Code Evolved/Swiping TV & Live Streaming

30. Examples & Applications The Palms Resort Pirates Inn Curacao Saint Maarten Regatta BTA Promotion Around the Region Brewster's Road Crew Shannon – WifiSpottr

31. Examples & Applications Jade Mountain Resort - St Lucia - @JADEMOUNTAIN Distinguish themselves with A LOT of engagement. Participate actively in weekly "Tweetups" with influential travellers (like #TTOT and #TNI) Queensland Tourism's "Best Job In The World" contest from 2009. Offered someone a position living on a beautiful secluded island if they blogged about the experience. Generated tons of press & attention. Most people wouldn't be able to take the job, they took a closer look at visiting Queensland. http://www.independent.co.uk/news/world/australasia/queenslands-tourism-department-offers-the-best-job-in-the-world-1380415.html @VirginAmerica Anytime anyone Tweets about their airline, good or bad, they respond. They are extremely quick following up on complaints, and they have Twitter-only promos often. @Airbnb also does this well.

32. Examples & Applications Getting influencers to care about your business is a big deal, and one way to do that is to partner with them. No pay for tweets or mentions, but a more nuanced approach. Recently HomeAway had a partnership with a well-known travel couple (a writer & a photographer) so they would stay in their properties for a whole year, and they blogged about it along the way. http://grantourismotravels.com/ This video got one tiny town that no one had heard of blogged, Tweeted & Facebooked about a TON. 279,000 YouTube hits in just a couple months! http://www.gadling.com/2011/02/09/is-this-promo-for-leavenworth-wa-the-best-tourism-video-ever/ I had bookmarked this post from last month with some good examples, including the Leavenworth video: http://travel2dot0.com/2011/02/4_brilliant_tourism_social_media_strategies/ http://landlopers.com/2011/01/18/social-media-rules-travel-industry/

33. Exercises Let’s market a hotel Let’s market a Festival Let’s market a particular service Let’s market an business event

34. Thank You for your attention! Any Questions? www.CoreyKGraham.me www.DrenalinProductions.biz