Social Media for AGC Highway and Utility Contractors
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Social Media for AGC Highway and Utility Contractors
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Social Media for AGC Highway and Utility Contractors
- 1. Selling Your Company or Your Project by Using Social Media Cordell M. Parvin http://www.cordellparvin.com 1
- 2. Social Media Overview Webpage 2
- 3. The Challenge Contractors Lawyers are: Skeptics Autonomous Lacking Social Skills Abstract Reasoners Impatient Lacking Resilience Studies of 18 Personality Traits of Lawyers Using the "Caliper Profile" Dr. Larry Richard, Hildebrandt International 3
- 4. Early Innovators Early Adaptors Slow Majority Reluctant Majority Antagonistic 40 30 20 10 0 Five Kinds of Attitudes About Change 4
- 6. What Has Changed-Now 6
- 7. What Has Changed-Now 7
- 8. What Has Changed-Front Page News 8
- 11. 1990’s/Early 2000’s PR Tools PERSONAL CONTACT NEWSPAPER ARTICLES TELEVISION PRESENTATION RADIO PUBLIC HEARINGS 11
- 13. Social Media is 2010 Tool Branding Public Relations Building Relationships Recruiting 13
- 14. What is Social Media 14
- 15. Social Media Types 15
- 16. Social Media Overview “It’s learning how to speak to your customers again and getting into the channels where they are, whether it’s Scott Monty Twitter, Facebook, Head of Global whatever.” Social Media at Ford On-Line Conversations 16
- 18. Social Media Expands Reach Strong-Tie Buzz Weak-Tie Buzz 18
- 19. Who is Using Social Media 19
- 20. Why Use Social Media 20
- 21. Who is Using Social Media Facebook Users Are Getting Older. Much Older 21
- 22. Why Use Social Media How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin 22
- 23. Politicians Use Social Media 23
- 24. Politicians Use Social Media 24
- 25. Politicians Use Social Media 25
- 26. Why Use Social Media Economical Efficient Effective Engaging 27
- 27. Why Use Social Media 28
- 28. Why Use Social Media Listen 29
- 29. Listen - They Are Talking 30
- 30. Listen - They Are Talking-Blog 31
- 32. Listen - They Are Talking 33
- 33. And Posting Photos of You We Hate Oshkosh’s Road Construction This is what Hard at work taxpayers pay for. . . 34
- 34. Listen - They Are Talking 35
- 35. Listen - They Are Talking 36
- 36. Listen - They Are Talking 37
- 37. And Spreading the Word 38
- 38. Listen - They Are Talking Tool to Monitor What is Being Said 39
- 39. How to Use Social Media Educate and Communicate 40
- 40. Educate and Communicate 41
- 41. Educate and Communicate 42
- 42. 43
- 43. Educate and Communicate 45
- 44. Educate and Communicate 46
- 45. Educate and Communicate 47
- 46. Educate and Communicate 48
- 47. Educate and Communicate 49
- 48. Educate and Communicate 50
- 49. Educate and Communicate Webpage 51
- 50. Marketing 52
- 51. 53
- 52. Connecting 54
- 53. Connecting 55
- 54. How to Use Social Media Recruit 56
- 55. Recruit 57
- 56. Recruit 58
- 57. How to Use Social Media Build Community and Public Support 59
- 58. Build Community and Public Support 60
- 59. Build Community and Public Support 61
- 60. Build Community and Public Support INSERT 62
- 61. Build Community and Public Support 63
- 62. Build Community and Public Support 64
- 63. Build Community and Public Support Scholarship Program 65
- 64. Build Community and Public Support Customer Plus-Delta Napsterize Knowledge Build the Buzz Create Community Make Bite-Size Chunks Create a Cause Create Public Evangelists 66
- 65. Communicate with Employees Instant Communication with Employees, Community 67
- 66. Communicate with Employees 68
- 67. How I Use Social Media 69
- 68. How I Use Social Media 70
- 69. How I Use Social Media 71
- 70. How I Use Social Media 72
- 71. How I Use Social Media 73
- 72. How I Use Social Media 74
- 73. Tying it Together 75
- 74. Next Step Create Social Media Plan 76
- 75. Next Step Who is Your Audience? 77
- 76. Next Step What is Your Purpose? 78
- 77. Next Step What is Your Story? 79
- 78. Next Step Search Engine Optimization 80
- 79. What Now 81
- 80. What Now Company Website Making it Work Together 82
- 81. Social Media Overview Webpage 83
- 82. What Now Create Company Policy for Employees 84
- 83. Selling Your Company or Your Project by Using Social Media Cordell M. Parvin http://www.cordellparvin.com 85