You can build your company website easily without the help of a designer. Though it seems complex, it has a lot of advantages.
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10 tips to design a company website
1. 10 Tips to Design a Company Website
You can build your company website easily without the
help of a designer. Though it seems complex, it has a lot
of advantages. Take enough care for each element of
your website and you can make it successful. I’ve put
together 10 tips that will help you keep going in the right
path of website designing for your company. You must
make a list of objectives for developing your website. The
main objectives that people usually have are
communicate, convince, and convert. Let’s see a short
description of these objectives before we move on.
2. Communicate: You must communicate information
effectively to customers or potential customers visiting
your website.
Convince: You should manage to convince the visitors
that your products and services are worth trying.
Convert: The next step is to convert the convinced
visitors into buyers. This is the ultimate aim of the
business and the marketing efforts.
Tips
1. Provide easy navigation on all pages. A website that
is easily navigable will be able to keep its visitors
happy as they can get to the information they came
in search of easily. Plus, the visitors will also come
back the next time they want to refer information.
2. Use pleasant colors that are easy on the eyes.
Visitors will not want to stay on a website which has
very flashy colors that are too hard on the eyes.
Choose colors for your website very wisely and
follow the latest trend.
3. 3. Content rules. Whatever may be the effort you
make, if you do not make an effort to write effective
content, then everything else goes down the drain.
Revise your content several times and upload only
quality content that is very relevant to your
business. This is very essential to build trust in the
minds of your visitors.
4. Go mobile! Yes, choose responsive design for your
website or create a mobile site separately to serve
the million people who access the internet on
mobile devices. The percentage of such people is
increasing every day and this is not something you
will want to overlook.
5. Give easy contact options. If you give only your email
and phone number, there are a lot of chances of
people missing the information or procrastinating.
Give some option to communicate you very easily.
Use your creativity to encourage the visitors to
communicate your business.
4. 6. Get reviewed. This sounds uncomfortable for most
businesses because they have both satisfied and
unsatisfied customers. The unsatisfied customers
may leave a review filled with their discontent and
unsatisfaction, but you control what is displayed on
your website. While taking measures to rectify the
problems with your product or service, you can also
make a good impression by displaying the reviews of
customers who were very satisfied with your
products or services.
7. Encourage your visitors to interact with your
business on your website. You can provide them a
live chat option or other options that will help them
express their opinions or ask their doubts. This is a
very welcoming interaction since simple
conversations and interactions like this will help you
convert a visitor into a customer easily.
5. 8. If you can make short demonstrations of the
products or services, go ahead and create
meaningfully short videos and upload them on your
website. Such demonstrations must be not only
informative but also interesting so that your visitors
will remember your product when they see it in a
store.
9. Use flash with a lot of consideration. Many visitors
may be using devices that don’t support flash. If it is
so, they would be missing out on the important parts
of your website and this is not what you will want.
So, avoid flash content as much as possible.
10. Make efforts to customize content for
customers in different countries. This could help
them find if they can hire your services or buy your
products in their country.
6. These are some of the ways in which you can develop an
effective website for your business. Create attractive
content laden with important information put across in a
smart way. Happy designing!