The Congress’ high end debates and conferences are a true inspiration source to the participants. The event programme is set up to highlight outstanding creative campaigns, exciting new marketing actions and innovative technologies in a digital era.

1. Maarten Schäfer – Story Architect Anouk Pappers – Brand Anthropologist
maarten@coolbrands.org anouk@coolbrands.org

2. “THE RISE OF THE
REPUTATION ECONOMY”

4. TRAVEL THE WORLD GET INSPIRED INSPIRE OTHERS
MEET BRANDS
WITH A PURPOSE
CREATE BRANDED CONTENTTRAVEL THE WORLD
SHARE THE STORIES

5. WE TRAVEL THE WORLD…
MEET BRANDS WITH A PURPOSE…
CREATE BRANDED CONTENT…
”BRANDED CONTENT IS ENTERTAINING CONTENT… THAT GIVES THE BRAND
THE OPPORTUNITY TO CONNECT WITH THEIR AUDIENCE… WITHOUT TALKING
ABOUT THE PRODUCT.”

6. TRAVEL-RUN.TV
BRANDED CONTENT FOR SPORTS AND TRAVEL BRANDS
GIVING THE BRANDS THE OPPORTUNITY TO NOT TALK ABOUT THEIR PRODUCT

7. WITHOUT TALKING
ABOUT THE HOTELS
CREATING BRANDED CONTENT FOR
KEMPINSKI HOTELS
GIVING THEM THE OPPORTUNITY TO
CONNECT WITH THEIR AUDIENCE
AND TALK ABOUT THE EXPERIENCES
YOU CAN HAVE IN THE DIFFERENT
DESTINATIONS

8. THE RISE OF
THE REPUTATION ECONOMY
THE RISE OF
THE REPUTATION ECONOMY

9. THE RISE OF
THE REPUTATION ECONOMY
THE RISE OF
THE REPUTATION ECONOMY
“Professionals are rated, commented on,
and judged based on their online reputation”

10. WILLINGNESS TO DO BUSINESS: +48%

11. Reputation:
“The general opinion or judgement
about someone or something”

12. "We can afford to lose money
— even a lot of money.
But we can't afford to lose reputation
— even a shred of reputation."

13. “GOOGLE IS THE NEW
BACKGROUND CHECK”

14. “YOU ARE WHO
GOOGLE SAYS YOU ARE”

15. WHAT WILL PEOPLE FIND
WHEN THEY GOOGLE YOU?

23. WILLINGNESS TO CONNECT:
REPUTATION: WEAK - STRONG
16% 64%
BACKGROUND
ACHIEVEMENTS
VISION
PASSION
YOUR ONLINE REPUTATION
1. WRITE YOUR STORY 2. PUBLISH ONLINE

25. Maarten Schäfer – Story Architect Anouk Pappers – Brand Anthropologist
maarten@coolbrands.org anouk@coolbrands.org