Remarketing is the ability to retarget people who have visited your website, but not converted. Essentially it is interest-based advertising on the Google AdWords content network. You can set your remarketing to target different lists of audiences who visit your site. AdWords even gives you the option to choose from a list of categories, or gives you the chance to be your own strategy master and define your own lists. This Presentation gives you an insight into the science of remarketing and what you can gain out of it.

1. A PAID SEARCH PERSPECTIVE

2. What is Remarketing? Remarketing is a simple way to connect with users, based on their past interactions with your website.

4. Target users based on brands by creating recognizable ads

8. REMARKETING LIST

10. The best part is that you can create any custom combination with any permutation and combination.

11. SETTINGS

13. Just like any other display network campaign

14. Language & Location

15. Network & Devices

16. Bidding

18. Advanced Settings:

19. Ad Scheduling.

20. Ad Delivery / Frequency Capping.

22. *Data of a leading tools manufacturer for automotive and other industries

23. *Data of a leading global provider of motion systems and components for equipment manufacturers

24. WHAT CAN GO WRONG?