LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective
•
2 gostaram•2,265 visualizações
LinkedIn offers various social media advertising solutions tailored to meet marketing objectives. These solutions engage customers at every stage of the acquisition process from awareness to repurchase. Solutions include display ads, sponsored content, takeovers, polls, and group/profile sponsorships. Campaigns range from $2,000-$50,000 depending on reach and duration. Combining multiple solutions can drive engagement and leads while increasing brand equity.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (18)
Destaque
Semelhante a LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective
Semelhante a LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective (20)
Mais de Performics.Convonix
Mais de Performics.Convonix (20)
Último
Último (20)
LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective
- 1. 6.63 LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective
- 2. The Approach • A Social Media Advertising Strategy must be an extension/reflection of the Broader Marketing Strategy of the organization Repurchase Trial • It should engage at every stage of the customer acquisition process and hence, deliver high ROI for an organization’s efforts Liking Knowledge Awareness Customer Acquisition Process • LinkedIn gives you an opportunity to reach influential and affluent audiences at every stage in the customer acquisition process
- 3. Why LinkedIn? 150,000,000 MILLION MEMBERS WORLDWIDE. 5 MILLION MORE JOIN LINKEDIN EVERY MONTH.
- 4. Why LinkedIn? The Accomplishers Approx. 1 out every 4 LinkedIn users are Directors, VP, Chief Executive Officers.
- 5. Why LinkedIn? The Power of the Decision Makers Over 80% of LinkedIn users influence business decisions
- 6. Why LinkedIn? 1 out of 3 come for professional discussions / information gathering
- 7. Why LinkedIn? 39% have generated new business on LinkedIn
- 8. Why LinkedIn? 86% have ‘high confidence’ in LinkedIn information
- 9. Brands Utilizing Custom LinkedIn Solutions – The Achievers
- 10. The Solutions LinkedIn Display Advertising • Prominent Placement • Little Competition • IAB Standard Units • Rich Media Supported
- 11. The Solutions Multiple Content Themes • Share video, tweets, blogs and more • Use content to build loyalty • Easy execution with RSS feeds • Distribute via 300x250 and 160x600 units
- 12. The Solutions Home Page Takeover • All the ad spaces on the home page sold to a single brand • Ensures Maximum Visibility & Action
- 13. The Solutions Promoted Polls • Engage your Target Audience • Learn What’s on their Minds
- 14. The Solutions • LinkedIn Groups: Sponsorships – Group Sponsorship Where like-minded professionals share advice and find answers • Over 800,000 Groups • 1,500 created everyday • Exclusive access to group/groups for delivering custom media • Beneficial when the objective is to reach a specific community of like-minded people
- 15. The Solutions Sponsorships – Answers Platform Sponsorship • Reach professionals during their critical decision making process
- 16. The Solutions Sponsorships – Employee Profile Sponsorship • Deliver relevant messages to LinkedIn members any time they view a profile of one of your employees
- 17. The Solutions Custom LinkedIn Company Page • Showcase relevant products to relevant audiences • Drive Virality by getting recommended for your products & services
- 18. The Solutions Custom LinkedIn Group • A community of customers • Daily communication • Deliver engaging content • Easy to moderate
- 19. The Solutions Social Ads – Follow Company Ads • Ads to acquire new followers, enabling brands to subsequently engage them via company status updates • Recommended if the objective is to transform LinkedIn Company Page into a resource for sharing timely news & events information or your newest whitepaper/product feature
- 20. The Solutions Social Ads – Join Group Ads • Highlighting current relevant conversations to increase membership in groups • Recommended for open groups to convert weak social ties into strong tie
- 21. The Solutions Social Ads – Gain Recommendations • Creating valuable brand advocates by showcasing existing endorsements and inspiring additional recommendations • The objective is to integrate into the social graph of people already satisfied with your offerings
- 22. The Solutions Partner Messages YOUR MESSAGE HAND-DELIVERED TO YOUR SPECIFIC PROSPECTS
- 23. The Solutions Social Applications Use LinkedIn’s professional API to target your audiences. Facilitate virality by enabling LinkedIn professions to automatically share your content with their connections. Brand Implementation: http://americanexpressin dia.co.in/linkedin/ Brand Implementation: https://linkedin.kornferry. com
- 24. Targeting THE MOST ACCURATE WAY TO TARGET PROFESSIONALS ON THE WEB Custom Targeting Options
- 25. Measurability THE USP of Digital Marketing + Effectiveness Over Offline Media A detailed look at who saw your ads and who acted on them • Profile-specific data about your ads • Learn which targets were engaged • Discover new audiences
- 26. What Else? – The Possibilities • Opt for LinkedIn Audience Network – A collection of websites publishing high quality content • Ads are also shown on LinkedIn Today – LinkedIn’s own NEWS network • Remarketing – Targeting people who have already visited your website
- 27. Pricing and Implementation • These Solutions range from $2,000 to $50,000 depending on reach and duration of the campaign • Depending on the brand’s objective, a single or combination of these solutions can be opted for, to drive engagement and leads along with increasing brand equity
- 28. Conclusion •Companies coming out with an IPO •Public limited companies looking for investors/increase in stock price • Real estate sector •B2B Companies •Financial sector •Businesses selling products of high value •Businesses selling products having high aspiration value •Hospitality sector •Automobile sector •Large Management Associations •Business looking to sell ad spaces
- 29. THANK YOU! Contact Rohit Onkar M: +91 9833641227 T: +91 22 2411 2836 rohit.onkar@convonix.com
Notas do Editor
- This presentation created by Rohit Onkar, from the social media team at <a href="http://http://www.convonix.com/social-media-marketing/"> Convonix</a> takes a look at the various advanced advertising solutions given by LinkedIn and the scenarios when brands can utilize them and also enlists the importance of LinkedIn as a marketing platform.