SlideShare uma empresa Scribd logo
1 de 34
How to Influence Google
AutoSuggest
By Premchand Chandran
AutoSuggest
Start typing in a search, and Google offers
suggestions before you’ve even finished
typing.
 But how does Google come up with
those suggestions?
 When does Google remove some
suggestions?
 When does Google decide not to
interfere?
& Not everyone sees the same
suggestions 
This is based on an algorithm and the answer
to all the questions are only known by
GOOGLE and no one else!!!
Even this man in the world does
not know!!!
Various factors may influence these
suggestions -
1. Search Volume and searcher location -
the number of searches performed
for a keyword along with the location
of the searchers.
2. Search volume has a heavy influence.
3. Basically if a lot of people from
different IP addresses search for the
same phrase, Google will make a note
of that and will start serving it as a
suggestion for all future searches
which match that phrase pattern.
Geographic Location
Google Domain (TLD’s)
Personalization (Logged in users)
Since many web users tend to
return to similar search topics, it
makes sense to incorporate
relevant terms into query
suggestions. And that's just what
Google has done with its
Autosuggest feature. It will now
take your past searches into
consideration only if you are
logged into your Google account
Query Deserves Freshness (QDF)
Context (Citations, Mentions and References)
1. It would be great if there are many mentions of the keyword on the web,
crawlable by Google’s spider.
2. This would help Google note that there is some XYZ who specializes in ABC
field and frequently writes/blogs about that industry. e.g.: If Prem Chandran
is associated with SEO and ORM, then the autosuggestions for keyword
‘Prem Chandran’ should include ‘Prem Chandran SEO’
or ‘Prem Chandran ORM’.
Language
Social Media
1. Social Media is booming
nowadays, we should make our
presence felt prominently on
social media platforms like
Facebook, Twitter, LinkedIn
and Google+ through various
means of social media
marketing techniques.
2. This could help influence
autosuggest if we have a large
following on social media
platforms. One can concoct
ways to get people searching
our desired keywords.
3. All main search engines
observe social signals (Likes,
Re-Tweets, Follows) when
determining rankings and this
data is certainly available to
them when creating search
suggestions.
Popularity
Freshness
Google Autocomplete in the News/Legal Stuff
Factors which could help influence
AutoSuggest are -
Search volume and
searcher location
– the amount of
searches
performed for a
keyword along
with the location
of the searchers
Mentions of the keyword on the
Web, crawlable by Google’s spider
Social Media
mentions of the
keyword on sites like
Twitter, Facebook,
LinkedIn and
Google+
Be in the news
1. Google Suggest is highly
sensitive to Novelty.
2. If there’s a news event,
Google would like to give
suggestions related to news
event for our desired
keyword.
3. We can use it to our
advantage by coordinating
press releases and news
events so they lead to a
critical mass of searches,
which can push down
negative suggestions.
Blog frequently
1. Blogging will help increase your
presence online, thereby increasing
the mentions of the keyword all over
the web.
2. It is always good to
have blog wherein the posts should
be relevant to latest products and
services.
3. It is very important to update the
blog with fresh content frequently.
4. This will act as a signal for Google to
consider this in autosuggestion if
many people start reading the blogs
and thereby sharing it on social
platforms.
Have a Wiki page
Consider having a Wikipedia page
that is associated with our brand
name. It is good to have a Wiki
page of our company comprising
detailed information about the
services, products, company’s
history and about the management
team.
Have these keywords in your content which may
influence AutoSuggest !!!
The Fortune 500 is made up of the largest companies in the US by
gross revenue. There was an analysis done by a team of experts for the
Auto-Suggestions for these companies, and the following are the top
Auto-Suggestions found based on occurrences –
• Brand name + Careers
• Brand name + Jobs
• Brand name + Wiki
• Brand name + Inc
• Brand name + Investor Relations
• Brand name + Stock
• Brand name + Locations
• Brand name + News
•Brand name + Reviews
If we are able to attain strong presence in these areas,
then there is a probability that we may influence
Google AutoSuggest!!!
However Google will show only those
suggestions which it feels RELEVANT!
Is GOOGLE Completely
PERFECT????
To this, GOOGLE says –
“In some cases, there may be a search term that seems
surprising to you, but after doing some searching on
the web, you may discover that it's a popular phrase
online for some reason that you didn't anticipate.
Queries in autosuggest are algorithmically determined
based on a number of factors (including search term
popularity) without manual intervention.”
A SPECIAL THANKS TO THE OWNERS OF ALL
THE WONDERFUL IMAGES USED IN THIS
PRESENTATION. ALL IMAGES WERE
SOURCED FROM GOOGLE.

Mais conteúdo relacionado

Mais procurados

Creating High Quality Content for Visitors and Making it Google-friendly
Creating High Quality Content for Visitors and Making it Google-friendlyCreating High Quality Content for Visitors and Making it Google-friendly
Creating High Quality Content for Visitors and Making it Google-friendlyMurat Yatağan
 
Advanced SEO Techniques
Advanced SEO TechniquesAdvanced SEO Techniques
Advanced SEO TechniquesArnie Kuenn
 
Targeted Social Media for SEO
Targeted Social Media for SEOTargeted Social Media for SEO
Targeted Social Media for SEOArnie Kuenn
 
Sustainable Content Marketing
Sustainable Content MarketingSustainable Content Marketing
Sustainable Content MarketingPaddy Moogan
 
Search, Social and Content for Ecommerce
Search, Social and Content for EcommerceSearch, Social and Content for Ecommerce
Search, Social and Content for EcommerceArnie Kuenn
 
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...Search Engine Journal
 
SEO 2019 - Learn the Secret to SEO Success
SEO 2019 - Learn the Secret to SEO Success SEO 2019 - Learn the Secret to SEO Success
SEO 2019 - Learn the Secret to SEO Success Navneet Kaushal
 
White is the new grey SEO Webinar
White is the new grey SEO WebinarWhite is the new grey SEO Webinar
White is the new grey SEO WebinarGaël Breton
 
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Search Engine Journal
 
SMX Munich 2016 - Finding Your Way Though the Social Media Channel Jungle
SMX Munich 2016 - Finding Your Way Though the Social Media Channel JungleSMX Munich 2016 - Finding Your Way Though the Social Media Channel Jungle
SMX Munich 2016 - Finding Your Way Though the Social Media Channel JungleJes Scholz
 
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
 
Social Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through DataSocial Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through DataRyan Stewart
 
How to come up with content ideas for your digital campaigns
How to come up with content ideas for your digital campaignsHow to come up with content ideas for your digital campaigns
How to come up with content ideas for your digital campaignsPaddy Moogan
 
Social Media Marketing For Affiliates
Social Media Marketing For AffiliatesSocial Media Marketing For Affiliates
Social Media Marketing For AffiliatesAffiliate Summit
 
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
 
Beyond the Buzzfeed Effect – Content Types Every Website Needs
Beyond the Buzzfeed Effect – Content Types Every Website NeedsBeyond the Buzzfeed Effect – Content Types Every Website Needs
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
 
Video SEO Secrets - Part 2
Video SEO Secrets - Part 2Video SEO Secrets - Part 2
Video SEO Secrets - Part 2semrush_webinars
 
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...Search Engine Journal
 
Ten Things Every Venture Capitalist Needs To Know About Internet Marketing
Ten Things Every Venture Capitalist Needs To Know About Internet MarketingTen Things Every Venture Capitalist Needs To Know About Internet Marketing
Ten Things Every Venture Capitalist Needs To Know About Internet MarketingJay Berkowitz www.TenGoldenRules.com
 

Mais procurados (20)

Creating High Quality Content for Visitors and Making it Google-friendly
Creating High Quality Content for Visitors and Making it Google-friendlyCreating High Quality Content for Visitors and Making it Google-friendly
Creating High Quality Content for Visitors and Making it Google-friendly
 
Advanced SEO Techniques
Advanced SEO TechniquesAdvanced SEO Techniques
Advanced SEO Techniques
 
Targeted Social Media for SEO
Targeted Social Media for SEOTargeted Social Media for SEO
Targeted Social Media for SEO
 
Sustainable Content Marketing
Sustainable Content MarketingSustainable Content Marketing
Sustainable Content Marketing
 
Search, Social and Content for Ecommerce
Search, Social and Content for EcommerceSearch, Social and Content for Ecommerce
Search, Social and Content for Ecommerce
 
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
 
SEO 2019 - Learn the Secret to SEO Success
SEO 2019 - Learn the Secret to SEO Success SEO 2019 - Learn the Secret to SEO Success
SEO 2019 - Learn the Secret to SEO Success
 
White is the new grey SEO Webinar
White is the new grey SEO WebinarWhite is the new grey SEO Webinar
White is the new grey SEO Webinar
 
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
 
SMX Munich 2016 - Finding Your Way Though the Social Media Channel Jungle
SMX Munich 2016 - Finding Your Way Though the Social Media Channel JungleSMX Munich 2016 - Finding Your Way Though the Social Media Channel Jungle
SMX Munich 2016 - Finding Your Way Though the Social Media Channel Jungle
 
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...
 
Social Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through DataSocial Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through Data
 
How to come up with content ideas for your digital campaigns
How to come up with content ideas for your digital campaignsHow to come up with content ideas for your digital campaigns
How to come up with content ideas for your digital campaigns
 
Social Media Marketing For Affiliates
Social Media Marketing For AffiliatesSocial Media Marketing For Affiliates
Social Media Marketing For Affiliates
 
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
 
Beyond the Buzzfeed Effect – Content Types Every Website Needs
Beyond the Buzzfeed Effect – Content Types Every Website NeedsBeyond the Buzzfeed Effect – Content Types Every Website Needs
Beyond the Buzzfeed Effect – Content Types Every Website Needs
 
Video SEO Secrets - Part 2
Video SEO Secrets - Part 2Video SEO Secrets - Part 2
Video SEO Secrets - Part 2
 
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...
 
The Intersection of Search and Social Presentation at Pubcon 2010
The Intersection of Search and Social Presentation at Pubcon 2010The Intersection of Search and Social Presentation at Pubcon 2010
The Intersection of Search and Social Presentation at Pubcon 2010
 
Ten Things Every Venture Capitalist Needs To Know About Internet Marketing
Ten Things Every Venture Capitalist Needs To Know About Internet MarketingTen Things Every Venture Capitalist Needs To Know About Internet Marketing
Ten Things Every Venture Capitalist Needs To Know About Internet Marketing
 

Destaque

Screaming frog : Sin indexación no hay seo ( Clinic SEO - eShow 2016)
Screaming frog :  Sin indexación no hay seo ( Clinic SEO - eShow 2016)Screaming frog :  Sin indexación no hay seo ( Clinic SEO - eShow 2016)
Screaming frog : Sin indexación no hay seo ( Clinic SEO - eShow 2016)Iñaki Huerta (ikhuerta)
 
Análisis de GoogleBot con Google Analytics por Lino Uruñuela
Análisis de GoogleBot con Google Analytics por Lino UruñuelaAnálisis de GoogleBot con Google Analytics por Lino Uruñuela
Análisis de GoogleBot con Google Analytics por Lino UruñuelaNatzir Turrado
 
Content That Works - Content Marketing (Ideation and Promotion)
Content That Works - Content Marketing (Ideation and Promotion)Content That Works - Content Marketing (Ideation and Promotion)
Content That Works - Content Marketing (Ideation and Promotion)Brian Patterson
 
Mantraterapia - Andreia Oliveira
Mantraterapia - Andreia OliveiraMantraterapia - Andreia Oliveira
Mantraterapia - Andreia OliveiraMichele Pó
 
Relaxation Techniques
Relaxation TechniquesRelaxation Techniques
Relaxation Techniquespdhpemag
 

Destaque (11)

Screaming frog : Sin indexación no hay seo ( Clinic SEO - eShow 2016)
Screaming frog :  Sin indexación no hay seo ( Clinic SEO - eShow 2016)Screaming frog :  Sin indexación no hay seo ( Clinic SEO - eShow 2016)
Screaming frog : Sin indexación no hay seo ( Clinic SEO - eShow 2016)
 
Análisis de GoogleBot con Google Analytics por Lino Uruñuela
Análisis de GoogleBot con Google Analytics por Lino UruñuelaAnálisis de GoogleBot con Google Analytics por Lino Uruñuela
Análisis de GoogleBot con Google Analytics por Lino Uruñuela
 
Content That Works - Content Marketing (Ideation and Promotion)
Content That Works - Content Marketing (Ideation and Promotion)Content That Works - Content Marketing (Ideation and Promotion)
Content That Works - Content Marketing (Ideation and Promotion)
 
Silent Light Yoga Relaxation
Silent Light Yoga RelaxationSilent Light Yoga Relaxation
Silent Light Yoga Relaxation
 
PSYCHOSOMATIC MECHANISMS OF YOGA
PSYCHOSOMATIC MECHANISMS OF YOGAPSYCHOSOMATIC MECHANISMS OF YOGA
PSYCHOSOMATIC MECHANISMS OF YOGA
 
Mantraterapia - Andreia Oliveira
Mantraterapia - Andreia OliveiraMantraterapia - Andreia Oliveira
Mantraterapia - Andreia Oliveira
 
Yoga nidra
Yoga nidraYoga nidra
Yoga nidra
 
Relaxation method
Relaxation methodRelaxation method
Relaxation method
 
Relaxation Techniques
Relaxation Techniques Relaxation Techniques
Relaxation Techniques
 
Vietnam Motorbike Purchase Trend
Vietnam Motorbike Purchase TrendVietnam Motorbike Purchase Trend
Vietnam Motorbike Purchase Trend
 
Relaxation Techniques
Relaxation TechniquesRelaxation Techniques
Relaxation Techniques
 

Semelhante a How to Influence Google Auto Suggest

The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016Rand Fishkin
 
Why It Doesn’t Matter If You Are #1 on Google
Why It Doesn’t Matter If You Are #1 on GoogleWhy It Doesn’t Matter If You Are #1 on Google
Why It Doesn’t Matter If You Are #1 on GoogleCharlie Kalech
 
Seo site info
Seo site infoSeo site info
Seo site infoumeshb898
 
SEO Tutorial
SEO TutorialSEO Tutorial
SEO TutorialGowri N K
 
Why search results matter and how to matter to them
Why search results matter and how to matter to themWhy search results matter and how to matter to them
Why search results matter and how to matter to themMatthew J. Kushin, Ph.D.
 
Useful seo link building strategies for your business
Useful seo link building strategies for your businessUseful seo link building strategies for your business
Useful seo link building strategies for your businesstommycrooke
 
A 2014 Guide to SEO | Charlotte HubSpot User Group April 2014
A 2014 Guide to SEO | Charlotte HubSpot User Group April 2014A 2014 Guide to SEO | Charlotte HubSpot User Group April 2014
A 2014 Guide to SEO | Charlotte HubSpot User Group April 2014Amanda Iglesias
 
The In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page OptimizationThe In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page OptimizationJulia Blake
 
Keyword Research: How to find the right keywords & what tools to use
Keyword Research: How to find the right keywords & what tools to useKeyword Research: How to find the right keywords & what tools to use
Keyword Research: How to find the right keywords & what tools to useWhitehat Inbound Marketing Agency
 
Google Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.brGoogle Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.brLuiz Almeida
 
SEO 2012 by Navneet Kaushal
SEO 2012 by Navneet KaushalSEO 2012 by Navneet Kaushal
SEO 2012 by Navneet KaushalNavneet Kaushal
 
The Future of Search - Bas van den Beld - Domainfest Prague 2010
The Future of Search - Bas van den Beld - Domainfest Prague 2010The Future of Search - Bas van den Beld - Domainfest Prague 2010
The Future of Search - Bas van den Beld - Domainfest Prague 2010Bas van den Beld
 
Law Firm Marketing: The Relationship Between SEO and Social Media
Law Firm Marketing: The Relationship Between SEO and Social MediaLaw Firm Marketing: The Relationship Between SEO and Social Media
Law Firm Marketing: The Relationship Between SEO and Social MediaRocket Matter, LLC
 
Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...Business of Software Conference
 
SEO Tactics to Love vs. Leave
SEO Tactics to Love vs. LeaveSEO Tactics to Love vs. Leave
SEO Tactics to Love vs. LeaveRand Fishkin
 
INSIGHTS FOR SUCCESSFUL SEO
INSIGHTS FOR SUCCESSFUL SEOINSIGHTS FOR SUCCESSFUL SEO
INSIGHTS FOR SUCCESSFUL SEOChichi Osuagwu
 

Semelhante a How to Influence Google Auto Suggest (20)

The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016
 
Why It Doesn’t Matter If You Are #1 on Google
Why It Doesn’t Matter If You Are #1 on GoogleWhy It Doesn’t Matter If You Are #1 on Google
Why It Doesn’t Matter If You Are #1 on Google
 
Seo site info
Seo site infoSeo site info
Seo site info
 
SEO Tutorial
SEO TutorialSEO Tutorial
SEO Tutorial
 
A Guide to SEO
A Guide to SEOA Guide to SEO
A Guide to SEO
 
Why search results matter and how to matter to them
Why search results matter and how to matter to themWhy search results matter and how to matter to them
Why search results matter and how to matter to them
 
ABCD of SEO
ABCD of SEOABCD of SEO
ABCD of SEO
 
Useful seo link building strategies for your business
Useful seo link building strategies for your businessUseful seo link building strategies for your business
Useful seo link building strategies for your business
 
A 2014 Guide to SEO | Charlotte HubSpot User Group April 2014
A 2014 Guide to SEO | Charlotte HubSpot User Group April 2014A 2014 Guide to SEO | Charlotte HubSpot User Group April 2014
A 2014 Guide to SEO | Charlotte HubSpot User Group April 2014
 
The In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page OptimizationThe In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page Optimization
 
Keyword Research: How to find the right keywords & what tools to use
Keyword Research: How to find the right keywords & what tools to useKeyword Research: How to find the right keywords & what tools to use
Keyword Research: How to find the right keywords & what tools to use
 
Google Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.brGoogle Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.br
 
SEO 2012 by Navneet Kaushal
SEO 2012 by Navneet KaushalSEO 2012 by Navneet Kaushal
SEO 2012 by Navneet Kaushal
 
Seo
SeoSeo
Seo
 
Seo
SeoSeo
Seo
 
The Future of Search - Bas van den Beld - Domainfest Prague 2010
The Future of Search - Bas van den Beld - Domainfest Prague 2010The Future of Search - Bas van den Beld - Domainfest Prague 2010
The Future of Search - Bas van den Beld - Domainfest Prague 2010
 
Law Firm Marketing: The Relationship Between SEO and Social Media
Law Firm Marketing: The Relationship Between SEO and Social MediaLaw Firm Marketing: The Relationship Between SEO and Social Media
Law Firm Marketing: The Relationship Between SEO and Social Media
 
Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...
 
SEO Tactics to Love vs. Leave
SEO Tactics to Love vs. LeaveSEO Tactics to Love vs. Leave
SEO Tactics to Love vs. Leave
 
INSIGHTS FOR SUCCESSFUL SEO
INSIGHTS FOR SUCCESSFUL SEOINSIGHTS FOR SUCCESSFUL SEO
INSIGHTS FOR SUCCESSFUL SEO
 

Mais de Performics.Convonix

4 SEO Lessons From Frank Underwood
4 SEO Lessons From Frank Underwood4 SEO Lessons From Frank Underwood
4 SEO Lessons From Frank UnderwoodPerformics.Convonix
 
My Socialtools - Brand Evaluation
My Socialtools - Brand EvaluationMy Socialtools - Brand Evaluation
My Socialtools - Brand EvaluationPerformics.Convonix
 
Ello – The New Kid On The Block
Ello – The New Kid On The BlockEllo – The New Kid On The Block
Ello – The New Kid On The BlockPerformics.Convonix
 
Optimizing Your Business With LinkedIn Advertising
Optimizing Your Business With LinkedIn AdvertisingOptimizing Your Business With LinkedIn Advertising
Optimizing Your Business With LinkedIn AdvertisingPerformics.Convonix
 
How To Respond To LinkedIn Group Discussions
How To Respond To LinkedIn Group DiscussionsHow To Respond To LinkedIn Group Discussions
How To Respond To LinkedIn Group DiscussionsPerformics.Convonix
 
Getting Started with Google Analytics
Getting Started with Google AnalyticsGetting Started with Google Analytics
Getting Started with Google AnalyticsPerformics.Convonix
 
Connecting with the Right Audience on LinkedIn
Connecting with the Right Audience on LinkedInConnecting with the Right Audience on LinkedIn
Connecting with the Right Audience on LinkedInPerformics.Convonix
 
Utilizing The Power of LinkedIn Groups
Utilizing The Power of LinkedIn GroupsUtilizing The Power of LinkedIn Groups
Utilizing The Power of LinkedIn GroupsPerformics.Convonix
 
Enhance Your Professional Presence
Enhance Your Professional PresenceEnhance Your Professional Presence
Enhance Your Professional PresencePerformics.Convonix
 
How to Rank Videos and Use Them for Greater Impact
How to Rank Videos and Use Them for Greater ImpactHow to Rank Videos and Use Them for Greater Impact
How to Rank Videos and Use Them for Greater ImpactPerformics.Convonix
 
Latest Trends in Digital Marketing
Latest Trends in Digital MarketingLatest Trends in Digital Marketing
Latest Trends in Digital MarketingPerformics.Convonix
 

Mais de Performics.Convonix (20)

Twitter Basics
Twitter Basics  Twitter Basics
Twitter Basics
 
Yahoo native deck
Yahoo native deck Yahoo native deck
Yahoo native deck
 
Gmail ads learning deck
Gmail ads learning deckGmail ads learning deck
Gmail ads learning deck
 
4 SEO Lessons From Frank Underwood
4 SEO Lessons From Frank Underwood4 SEO Lessons From Frank Underwood
4 SEO Lessons From Frank Underwood
 
LinkedIn Long Form Posts
LinkedIn Long Form PostsLinkedIn Long Form Posts
LinkedIn Long Form Posts
 
My Socialtools - Brand Evaluation
My Socialtools - Brand EvaluationMy Socialtools - Brand Evaluation
My Socialtools - Brand Evaluation
 
Social Media Cheat Sheet
Social Media Cheat SheetSocial Media Cheat Sheet
Social Media Cheat Sheet
 
Ello – The New Kid On The Block
Ello – The New Kid On The BlockEllo – The New Kid On The Block
Ello – The New Kid On The Block
 
Optimizing Your Business With LinkedIn Advertising
Optimizing Your Business With LinkedIn AdvertisingOptimizing Your Business With LinkedIn Advertising
Optimizing Your Business With LinkedIn Advertising
 
How To Respond To LinkedIn Group Discussions
How To Respond To LinkedIn Group DiscussionsHow To Respond To LinkedIn Group Discussions
How To Respond To LinkedIn Group Discussions
 
Getting Started with Google Analytics
Getting Started with Google AnalyticsGetting Started with Google Analytics
Getting Started with Google Analytics
 
Connecting with the Right Audience on LinkedIn
Connecting with the Right Audience on LinkedInConnecting with the Right Audience on LinkedIn
Connecting with the Right Audience on LinkedIn
 
Utilizing The Power of LinkedIn Groups
Utilizing The Power of LinkedIn GroupsUtilizing The Power of LinkedIn Groups
Utilizing The Power of LinkedIn Groups
 
How to Rank Well on Bing
How to Rank Well on BingHow to Rank Well on Bing
How to Rank Well on Bing
 
Maximum Point Strategy
Maximum Point StrategyMaximum Point Strategy
Maximum Point Strategy
 
Enhance Your Professional Presence
Enhance Your Professional PresenceEnhance Your Professional Presence
Enhance Your Professional Presence
 
How to Rank Videos and Use Them for Greater Impact
How to Rank Videos and Use Them for Greater ImpactHow to Rank Videos and Use Them for Greater Impact
How to Rank Videos and Use Them for Greater Impact
 
Internet Marketing Quiz
Internet Marketing QuizInternet Marketing Quiz
Internet Marketing Quiz
 
It's Time to Go MO-bile
It's Time to Go MO-bileIt's Time to Go MO-bile
It's Time to Go MO-bile
 
Latest Trends in Digital Marketing
Latest Trends in Digital MarketingLatest Trends in Digital Marketing
Latest Trends in Digital Marketing
 

Último

SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGSujit Pal
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 

Último (20)

SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAG
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 

How to Influence Google Auto Suggest

  • 1. How to Influence Google AutoSuggest By Premchand Chandran
  • 3. Start typing in a search, and Google offers suggestions before you’ve even finished typing.
  • 4.  But how does Google come up with those suggestions?  When does Google remove some suggestions?  When does Google decide not to interfere? & Not everyone sees the same suggestions 
  • 5. This is based on an algorithm and the answer to all the questions are only known by GOOGLE and no one else!!!
  • 6. Even this man in the world does not know!!!
  • 7. Various factors may influence these suggestions -
  • 8. 1. Search Volume and searcher location - the number of searches performed for a keyword along with the location of the searchers. 2. Search volume has a heavy influence. 3. Basically if a lot of people from different IP addresses search for the same phrase, Google will make a note of that and will start serving it as a suggestion for all future searches which match that phrase pattern.
  • 11. Personalization (Logged in users) Since many web users tend to return to similar search topics, it makes sense to incorporate relevant terms into query suggestions. And that's just what Google has done with its Autosuggest feature. It will now take your past searches into consideration only if you are logged into your Google account
  • 13. Context (Citations, Mentions and References) 1. It would be great if there are many mentions of the keyword on the web, crawlable by Google’s spider. 2. This would help Google note that there is some XYZ who specializes in ABC field and frequently writes/blogs about that industry. e.g.: If Prem Chandran is associated with SEO and ORM, then the autosuggestions for keyword ‘Prem Chandran’ should include ‘Prem Chandran SEO’ or ‘Prem Chandran ORM’.
  • 15. Social Media 1. Social Media is booming nowadays, we should make our presence felt prominently on social media platforms like Facebook, Twitter, LinkedIn and Google+ through various means of social media marketing techniques. 2. This could help influence autosuggest if we have a large following on social media platforms. One can concoct ways to get people searching our desired keywords. 3. All main search engines observe social signals (Likes, Re-Tweets, Follows) when determining rankings and this data is certainly available to them when creating search suggestions.
  • 18. Google Autocomplete in the News/Legal Stuff
  • 19. Factors which could help influence AutoSuggest are -
  • 20. Search volume and searcher location – the amount of searches performed for a keyword along with the location of the searchers Mentions of the keyword on the Web, crawlable by Google’s spider Social Media mentions of the keyword on sites like Twitter, Facebook, LinkedIn and Google+
  • 21. Be in the news 1. Google Suggest is highly sensitive to Novelty. 2. If there’s a news event, Google would like to give suggestions related to news event for our desired keyword. 3. We can use it to our advantage by coordinating press releases and news events so they lead to a critical mass of searches, which can push down negative suggestions.
  • 22. Blog frequently 1. Blogging will help increase your presence online, thereby increasing the mentions of the keyword all over the web. 2. It is always good to have blog wherein the posts should be relevant to latest products and services. 3. It is very important to update the blog with fresh content frequently. 4. This will act as a signal for Google to consider this in autosuggestion if many people start reading the blogs and thereby sharing it on social platforms.
  • 23. Have a Wiki page Consider having a Wikipedia page that is associated with our brand name. It is good to have a Wiki page of our company comprising detailed information about the services, products, company’s history and about the management team.
  • 24. Have these keywords in your content which may influence AutoSuggest !!! The Fortune 500 is made up of the largest companies in the US by gross revenue. There was an analysis done by a team of experts for the Auto-Suggestions for these companies, and the following are the top Auto-Suggestions found based on occurrences – • Brand name + Careers • Brand name + Jobs • Brand name + Wiki • Brand name + Inc • Brand name + Investor Relations • Brand name + Stock • Brand name + Locations • Brand name + News •Brand name + Reviews
  • 25. If we are able to attain strong presence in these areas, then there is a probability that we may influence Google AutoSuggest!!! However Google will show only those suggestions which it feels RELEVANT!
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. To this, GOOGLE says – “In some cases, there may be a search term that seems surprising to you, but after doing some searching on the web, you may discover that it's a popular phrase online for some reason that you didn't anticipate. Queries in autosuggest are algorithmically determined based on a number of factors (including search term popularity) without manual intervention.”
  • 34. A SPECIAL THANKS TO THE OWNERS OF ALL THE WONDERFUL IMAGES USED IN THIS PRESENTATION. ALL IMAGES WERE SOURCED FROM GOOGLE.

Notas do Editor

  1. Check out this detailed and informative presentation on Google Autosuggest created by Premchand Chandran from <a href="http://www.convonix.com/" title="SMG Convonix">SMG Convonix</a>. This presentation explains the various ways to influence Google Autosuggest.