Content Marketing- Future of Marketing

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LeadFerry

Content marketing talk by Adarsh Thampy at Wordcamp Pune 2013.

Business

Content Marketing, Jombay.com
Adarsh
Founder, Conversionchamp.com
Thampy

Content Marketing

Brands that use content marketing

Case Study: Jombay.com

Leverage Content Marketing

Q&A

Test Domain: Registered on Dec 26th

Aim: To measure effectiveness of content
marketing

Effort Taken: 15 high quality articles, 5
guest posts on PR 2-PR 4 sites, 1 Press
Release, 5 blog comments

“Content Marketing means creating and
sharing valuable free content to attract and
convert prospects into customers, and
customers into repeat buyers.”- Copyblogger

“We were able to
launch KISSmetrics and get over
100,000 monthly organic
visitors in less than a year, just
through blogging and creating
infographics.”- Neil Patel

Buffer App Grew To 70,000+
Users With A Solid Product &
Content Marketing

More than 8750
questions have been
answered!

Started Content Marketing

Zero Advertisements! Traffic from SEO and Social Media…

Hangouts
Demographic

Value

Audience Persona

“Content marketing
is the only marketing
left”- Seth Godin

Data for my first startup- a niche real estate portal for my city

Total Advertising Spend: Rs. 27500
Leads: 3
Cost Per Conversion: 9166

User acquisition cost via traditional marketing methods:
Rs. 9150

Then I Tried Content Marketing + Adwords PPC…

Then I Tried Content Marketing + Adwords PPC…

Total Advertising Spend: Rs. 6000
Leads: 13
Cost Per Conversion: 461.53

New User acquisition cost via PPC + Content Marketing:
Rs. 500

36% B2B marketers and 32%
B2C marketers believe they are
“effective” or “very effective” at
content marketing

Credits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs

Web: www.conversionchamp.com
Twitter: @conversionchamp
Email: hello@conversionchamp.com

Image Credit: Huffington Post

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Content Marketing- Future of Marketing

2. Content Marketing, Jombay.com Adarsh Founder, Conversionchamp.com Thampy

3. Content Marketing Brands that use content marketing Case Study: Jombay.com Leverage Content Marketing Q&A

5. Test Domain: Registered on Dec 26th Aim: To measure effectiveness of content marketing Effort Taken: 15 high quality articles, 5 guest posts on PR 2-PR 4 sites, 1 Press Release, 5 blog comments

10. “Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.”- Copyblogger

11.

12. “We were able to launch KISSmetrics and get over 100,000 monthly organic visitors in less than a year, just through blogging and creating infographics.”- Neil Patel

13. Buffer App Grew To 70,000+ Users With A Solid Product & Content Marketing

14. “Mint owes much of its user adoption and brand success to its aggressively intelligent content strategy.”- Mashable.com

15. More than 8750 questions have been answered!

16.

17. Started Content Marketing Zero Advertisements! Traffic from SEO and Social Media…

18.

19.

20. Image Credit: Flickr

21. Photo Credit: Flickr

22.

23.

24. Hangouts Demographic Value Audience Persona

25.

26.

27.

28. Forget the Hard Sell

29. Forget the Hard Sell Think Pre-Sell!

30.

31. Photo Credit: gremln

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34. Photo Credit: roystoncartoons

35. Photo Credit: nicholsoncartoons

36. Photo Credit: Cognician

37. Photo Credit: Nike

38.

39.

40.

41.

42.

43.

44.

45.

46. …Where Your Target Audience Hangs Out

47. “Content marketing is the only marketing left”- Seth Godin

48. Data for my first startup- a niche real estate portal for my city Total Advertising Spend: Rs. 27500 Leads: 3 Cost Per Conversion: 9166 User acquisition cost via traditional marketing methods: Rs. 9150

49. Then I Tried Content Marketing + Adwords PPC…

50. Then I Tried Content Marketing + Adwords PPC… Total Advertising Spend: Rs. 6000 Leads: 13 Cost Per Conversion: 461.53 New User acquisition cost via PPC + Content Marketing: Rs. 500

51. Photo Credit: DreamsTime

52. 36% B2B marketers and 32% B2C marketers believe they are “effective” or “very effective” at content marketing Credits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs

53.

54.

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56.

57.

58.

59. Cartoon Credit: Tom

60.

61. Photo Credit: BlogSpot

62. Web: www.conversionchamp.com Twitter: @conversionchamp Email: hello@conversionchamp.com Image Credit: Huffington Post

Content Marketing- Future of Marketing

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