At #fusionmex Brussels Kath spoke about “The evolving inbox”. She explains: “The inbox has significantly changed and has a host of new challenges such as Mobile email, Facebook Messages, Gmail's Priority Inbox and Hotmail’s new inbox management tabs, recipients have more control over which messages make it into the inbox and how they're organized than ever before. Inbox hierarchy is becoming a new deliverability and engagement hurdle. In my presentation I covered what steps email marketers can take now to ensure ongoing visibility and establish inbox preference”.

1. THE EVOLVING INBOX Kath Pay Strategic Consultant, DM Inbox @kathpay [email_address]

2. Who am I?

3. #1 More types of Inboxes

4. #2 Portable Inboxes

7. Check your Readership www.litmus.com

8. Consider a Mobile Version

9. #3 Facebook’s new messaging system

11. Text version is default

12. ....Click expand

15. Happens by default....

16. Interactive email

17. #5 Your inbox may not be as it seems

18. Measure who’s viewing in what

19. #6 ISP’s facilitate inbox management

20. More important than ever…

21. Every little helps

22. Make it easy for them

24. Hotmail snapshot

26. Priority Inbox snapshot

28. http://www.litmusapp.com

29. Get their attention From Field Subject Line Preview Pane

30. Welcome Programmes Day 1 of subscription

31. Maximise this fabulous opportunity Day 3 of subscription

32. 3 emails in 6 days Day 5 of subscription

34. Utilise the Pre-header space

35. Overcomes image blocking

36. Use snippets wisely & stand out in the crowd

39. Measuring engagement

40. Price of un-engagement