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Learning content syndication with Content Victim
PRINT SYNDICATION –
 INTERNATIONAL PLAYERS
  New York Times Syndicate
  Tribune Media Services
  Dow Jones Reprint & Permission Services
  NI Syndication
  Newspix
  Torstar Syndication Services
  Guardian Syndication
  Telegraph Syndication Services


31-Mar-12                      Content Victim   2
Syndication division of the New York Times
 Company
Company Established: 1851
Sample Content Portfolio:




        15 Regional daily newspapers
        30+ Partner newspapers
        50 Websites
www.nytsyn.com
31-Mar-12                    Content Victim   3
Partner Content




31-Mar-12   Only an illustrative list   Content Victim   4
Story Rates
$175                                               6
$150                                               5
$125                                               4
$100
                                                   3
 $75
 $50                                               2
 $25                                               1
  $0                                               0




             Story Rate    Avg. Photos per story

$350                                               8
$300                                               7
$250                                               6
$200                                               5
                                                   4
$150                                               3
$100                                               2
 $50                                               1
  $0                                               0




31-Mar-12          Content Victim                  5
Image Rates
$300

                                                                        $250
$250


$200


$150


$100
                                                                  $75

       $50   $50   $50   $50   $50    $50       $50   $50   $50
 $50


  $0




31-Mar-12                      Content Victim                                  6
The NY Times Store
   NYT -                                                          Postal
                     Fine Art      Sports Store      Books                     Photographs      Crosswords
  Branded                                                        Collection




  Accessories      Hudson River     Clothing      Academic      Collectibles    Buildings &      Easy Series
                     Painters                     Refernce                      Landmarks




    Games              Maps        Memorabilia    Biographies   Post Office     International    Kids Series
                                                                  Murals




Home & Office                       NASCAR        Business &    stampIngots     Personalities   Holiday Series
                   Old New York
                                                   Finance




Special Editions                   Photographs      Humor            Toys           War
                   Storybook Art                                                                Tough Series



31-Mar-12                                           Content Victim                                               7
Tribune Media Services

Syndication division of Tribune Company
Founded in 1933
Products & Services:
                                                                          News &
    Television        Movies        Celebrities       Marketing
                                                                          Features

 • TV Listings   • Theatrical    • Metadata on     • Custom Media     • Comics
 • Channel         showtimes       400,000+        • Direct           • Editorial
   Lineups       • Widgets for     celebrities       Marketing          Cartoons
 • Widgets for     Web           • Mediographies     Programs         • Feature Articles
   Web           • Editorial     • Features        • Promotion        • Columns
 • Editorial     • Ticketing                       • Channel Guides   • Games &
 • Guides        • Trailers                        • Zap2it.com         Puzzles



http://www.tribunemediaservices.com/
http://www.tmsfeatures.com/

31-Mar-12                        Content Victim                                       8
News & Features




31-Mar-12       Content Victim   9
Partner Content




31-Mar-12       Content Victim   10
Content Rates
                                             Los Angeles Times




                                                                                                                              $1,403.00
 $1,600.00

 $1,400.00

 $1,200.00




                                                                                                                    $803.00
 $1,000.00




                                                                                                                 $703.00
                                                                                             $523.00
  $800.00




                                                                                            $493.00

                                                                                                       $403.00
  $600.00




                                                                                  $263.00
                                                                      $248.00



                                                                                  $248.00
                                                                     $223.00
                                                   $163.00
                                                   $143.00



                                                                  $125.50
  $400.00




                                                                  $113.00
                                                 $83.00
                                                 $73.00
                 $43.00




                                  $43.00
                $38.00




                                 $38.00
                $23.00




                                 $23.00
                $20.50




                                 $20.50




  $200.00

    $0.00
    Circulation -> 10               100             1000           10,000          1,00,000            10,00,000
                        Textbook (Non-profit)                Journal / Magazine (Non-profit)
                        Textbook (For Profit)                Journal / Magazine (For Profit)

   Content: Full article/chapter (text only) / chart / graph / figure / table / photograph / cartoon / illustration

31-Mar-12                                         Content Victim                                                                          11
Syndication division of Dow Jones & Company, Inc.
Company Established: 1882
        Subsidiary of News Corporation (Established: 1979)
Sample Content Portfolio:




www.djreprints.com

31-Mar-12                     Content Victim                  12
Dow Jones Products & Services
Consumer Media                          Enterprise Media




Strategic Alliances                     Local Media



                                        8 Daily &14 Weekly Newspapers



31-Mar-12              Content Victim                                   13
Article Rates




                                                                                                                                    $40,000
$6,000




                                                                                                    $5,000




                                                                                                                           $4,400
$5,000


$4,000




                                                                       $2,400
$3,000




                                                                                                                  $1,820
                                                                                           $1,540




                                                                                                               $1,440
$2,000




                                                                                                             $1,200
                                                                                        $1,183
                                                             $500.50
                                                                $770
                                                 $670




                                                                                 $504
                                               $440




                                                                                $420
$1,000
                                              $364




                                                           $252
            $47.30




                                                           $210
                                            $144
                           $152


                                            $120
             $110




                           $110
            $91




                          $91
            $36




                          $36
            $30




                          $30




   $0
  Circulation -> 10          100              1000           10,000             1,00,000                     10,00,000
         Newspaper                                      Journal / Magazine / Not-for-profit Newsletter
         Book / E-Textbook / CD-ROM / DVD               Newsletter
         Email


 31-Mar-12                                     Content Victim                                                                                 14
NI Syndication
Syndication division of News International Ltd.
Company Established: 1981
        Subsidiary of News Corporation (Established: 1979)
Sample Content Portfolio:




25 million+ images
www.nisyndication.com

31-Mar-12                     Content Victim                  15
Newspix
Photo syndication division of News Limited
Company Established: 1952
        Subsidiary of News Corporation (Established: 1979)
40 million+ photos
Source: News Limited’s 150 newspapers
Sample Content Portfolio:




www.newspix.com.au

31-Mar-12                     Content Victim                  16
Syndication division of Torstar Corporation
Established: 1930 (Company Established: 1892)
Sample Content Portfolio:




www.tsscontent.ca

31-Mar-12            Content Victim              17
Guardian Syndication
Syndication division of The Guardian & The
 Observer
Part of Guardian Media Group (Established: 1907)
Sample Content Portfolio:




http://syndication.guardian.co.uk/

31-Mar-12             Content Victim                18
Telegraph Syndication Services
Syndication division of the Telegraph Media Group
Company Established: 1855
Sample Content Portfolio:




http://www.telegraph.co.uk/topics/syndication-
 services/

31-Mar-12               Content Victim               19
THANK YOU!




31-Mar-12     Content Victim   20

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Global content syndication_players_content_victim

  • 1. Learning content syndication with Content Victim
  • 2. PRINT SYNDICATION – INTERNATIONAL PLAYERS New York Times Syndicate Tribune Media Services Dow Jones Reprint & Permission Services NI Syndication Newspix Torstar Syndication Services Guardian Syndication Telegraph Syndication Services 31-Mar-12 Content Victim 2
  • 3. Syndication division of the New York Times Company Company Established: 1851 Sample Content Portfolio:  15 Regional daily newspapers  30+ Partner newspapers  50 Websites www.nytsyn.com 31-Mar-12 Content Victim 3
  • 4. Partner Content 31-Mar-12 Only an illustrative list Content Victim 4
  • 5. Story Rates $175 6 $150 5 $125 4 $100 3 $75 $50 2 $25 1 $0 0 Story Rate Avg. Photos per story $350 8 $300 7 $250 6 $200 5 4 $150 3 $100 2 $50 1 $0 0 31-Mar-12 Content Victim 5
  • 6. Image Rates $300 $250 $250 $200 $150 $100 $75 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $0 31-Mar-12 Content Victim 6
  • 7. The NY Times Store NYT - Postal Fine Art Sports Store Books Photographs Crosswords Branded Collection Accessories Hudson River Clothing Academic Collectibles Buildings & Easy Series Painters Refernce Landmarks Games Maps Memorabilia Biographies Post Office International Kids Series Murals Home & Office NASCAR Business & stampIngots Personalities Holiday Series Old New York Finance Special Editions Photographs Humor Toys War Storybook Art Tough Series 31-Mar-12 Content Victim 7
  • 8. Tribune Media Services Syndication division of Tribune Company Founded in 1933 Products & Services: News & Television Movies Celebrities Marketing Features • TV Listings • Theatrical • Metadata on • Custom Media • Comics • Channel showtimes 400,000+ • Direct • Editorial Lineups • Widgets for celebrities Marketing Cartoons • Widgets for Web • Mediographies Programs • Feature Articles Web • Editorial • Features • Promotion • Columns • Editorial • Ticketing • Channel Guides • Games & • Guides • Trailers • Zap2it.com Puzzles http://www.tribunemediaservices.com/ http://www.tmsfeatures.com/ 31-Mar-12 Content Victim 8
  • 9. News & Features 31-Mar-12 Content Victim 9
  • 10. Partner Content 31-Mar-12 Content Victim 10
  • 11. Content Rates Los Angeles Times $1,403.00 $1,600.00 $1,400.00 $1,200.00 $803.00 $1,000.00 $703.00 $523.00 $800.00 $493.00 $403.00 $600.00 $263.00 $248.00 $248.00 $223.00 $163.00 $143.00 $125.50 $400.00 $113.00 $83.00 $73.00 $43.00 $43.00 $38.00 $38.00 $23.00 $23.00 $20.50 $20.50 $200.00 $0.00 Circulation -> 10 100 1000 10,000 1,00,000 10,00,000 Textbook (Non-profit) Journal / Magazine (Non-profit) Textbook (For Profit) Journal / Magazine (For Profit) Content: Full article/chapter (text only) / chart / graph / figure / table / photograph / cartoon / illustration 31-Mar-12 Content Victim 11
  • 12. Syndication division of Dow Jones & Company, Inc. Company Established: 1882  Subsidiary of News Corporation (Established: 1979) Sample Content Portfolio: www.djreprints.com 31-Mar-12 Content Victim 12
  • 13. Dow Jones Products & Services Consumer Media Enterprise Media Strategic Alliances Local Media 8 Daily &14 Weekly Newspapers 31-Mar-12 Content Victim 13
  • 14. Article Rates $40,000 $6,000 $5,000 $4,400 $5,000 $4,000 $2,400 $3,000 $1,820 $1,540 $1,440 $2,000 $1,200 $1,183 $500.50 $770 $670 $504 $440 $420 $1,000 $364 $252 $47.30 $210 $144 $152 $120 $110 $110 $91 $91 $36 $36 $30 $30 $0 Circulation -> 10 100 1000 10,000 1,00,000 10,00,000 Newspaper Journal / Magazine / Not-for-profit Newsletter Book / E-Textbook / CD-ROM / DVD Newsletter Email 31-Mar-12 Content Victim 14
  • 15. NI Syndication Syndication division of News International Ltd. Company Established: 1981  Subsidiary of News Corporation (Established: 1979) Sample Content Portfolio: 25 million+ images www.nisyndication.com 31-Mar-12 Content Victim 15
  • 16. Newspix Photo syndication division of News Limited Company Established: 1952  Subsidiary of News Corporation (Established: 1979) 40 million+ photos Source: News Limited’s 150 newspapers Sample Content Portfolio: www.newspix.com.au 31-Mar-12 Content Victim 16
  • 17. Syndication division of Torstar Corporation Established: 1930 (Company Established: 1892) Sample Content Portfolio: www.tsscontent.ca 31-Mar-12 Content Victim 17
  • 18. Guardian Syndication Syndication division of The Guardian & The Observer Part of Guardian Media Group (Established: 1907) Sample Content Portfolio: http://syndication.guardian.co.uk/ 31-Mar-12 Content Victim 18
  • 19. Telegraph Syndication Services Syndication division of the Telegraph Media Group Company Established: 1855 Sample Content Portfolio: http://www.telegraph.co.uk/topics/syndication- services/ 31-Mar-12 Content Victim 19
  • 20. THANK YOU! 31-Mar-12 Content Victim 20