Although some SEO trends quickly fail when the next Google algorithm update comes around, these trends are expected to stay. Get on board now to stay ahead of the competition!

1. SEO Trends From 2013
That Will Stick

2. • Since the SEO industry is a constantly changing beast, we’re all
wondering which new trends are going to stick around for the long
haul, right? The core of the current incarnation of SEO is quality.
• That means that any practices that focus on bringing up quality in
any area of the industry are going to be around for a while,
especially since quality is one of Google’s primary goals.

3. • Speaking of Google, we can’t
forget that Google’s perpetual
algorithmic updates are a large
part of the shifting nature of our
industry. In fact, Google’s
supremacy is so great that
some SEOs believe that their
power detracts from our ability
to focus on the needs of our
customers.

4. • As we try to discern what the future holds, we
have to pay close attention to Google’s central
concerns! Right now, Google is most focused on
getting rid of spam in any form while at the
same time improving user experience.
• With that being said, here are some of the SEO
trends that you can expect to use successfully
on a long-term basis.

5. Increased Focus on Content
• It’s still true – content is king. As Google requires higher
and higher quality, the focus of SEO shifts more and more
back to outstanding content. Google wants to see indepth, valuable content that offers practical, relevant
information to the searcher.
• It’s challenging to continually churn out exciting,
engaging, and compelling content, but there are plenty of
content writing services that can help!

6. Authority Always Wins
• The issue of authority is connected to
the focus on content. To begin with,
the increasing importance of Google’s
Authorship means that searchers can
instantly get an idea of your entire
body of work and then determine
whether others respect you in your
industry.
• Make sure that you are gaining
authority by publishing great content!

7. A Diversified Approach
• Internet users are inundated
with a smorgasbord of
options, so you want to
reach out to them through a
variety of mediums.
• Repurpose your blog posts to
generate slideshows,
infographics, videos, charts,
and anything else you can
think of. A variety of
content published through
different mediums will help
you get visible in different
verticals of search.

8. Higher Quality Links
• Thanks to the recent
Penguin 2.0 update, SEOs
are more aware than ever
of the danger of lowquality links. Even though
Google is cracking down on
link building tactics, you
can’t abandon your link
building strategy yet.
• The key is to focus on
building high quality links,
one at a time. Anything
that even resembles a link
scheme is going to get
penalized.

9. The Rise of Mobile
• As of this year, mobile can no
longer be ignored. This trend
is absolutely not going
anywhere. Jayson DeMers
suggests that mobile is about
more than making a sale and
that it is actually significant in
developing a broader set of
potential conversions.
• Regardless, make sure that
your mobile site is optimized
and creates a compelling,
interactive user experience.

10. • Which SEO trends do you think
will have longevity? Which trends
are going to disappear?

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