Target marketing can no longer be the alpha and omega of advertising strategies, but there are a number of ways to leverage demographic data in context and content production.

1. Is Target Marketing
Missing the Mark?
Don’t Forget
Optimization and
Creativity

2. Is Target Marketing Missing the Mark?
• Marketing solely based on demographics isn’t
enough in today’s consumer culture.
• Pushing targeted ads at consumers is a one way
street.

3. Is Target Marketing Missing the Mark?
• Potential clients and customers want more
interaction and more significant relationships
with brands and businesses.

4. Is Target Marketing Missing the Mark?
Optimize rather than target in three ways:
• Use metrics and feedback to find out which
ads and tactics are effective.

5. Is Target Marketing Missing the Mark?
Optimize rather than target in three ways:
• Encourage customers to write reviews.

6. Is Target Marketing Missing the Mark?
Optimize rather than target
in three ways:
• Understand context:
when and how might
prospective buyers want
to search for your
product or service?

7. Is Target Marketing Missing the Mark?
Focus on creative content that sells itself rather
than acquisition of social media followers
• Plan your content production.
• Let your passion come through in social
media.
• Use strong CTAs to encourage participation.

8. Is Target Marketing Missing the Mark?
A combination of optimization and creative

content production with demographic data will
be far more effective than targeted marketing
alone.
Resources:

http://www.clickz.com/clickz/column/2240355/context-is-not-king-or-queen-its-just-necessary
http://www.forbes.com/sites/onmarketing/2013/01/30/why-creative-is-still-king-of-the-super-bowl/
http://www.huffingtonpost.com/sari-gabbay/10-easy-marketing-tips-fo_b_2579254.html
http://www.marketingprofs.com/articles/2013/9962/six-principles-of-great-content-brands

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