Content with your content? It’s not really that easy. Follow these rules, and Dr. Seuss will seem breezy! Here’s how to make your content classic…

1. Brand Storytelling Lessons
from Dr. Seuss

2. From Green Eggs and
Ham to The Cat in
the Hat, there’s
perhaps no children’s
author as prolific as
Dr. Seuss.

3. Chances are that you recognize at
least one (if not all) of these lines!
• “Today you are you!
That is truer than
true! There is no one
alive who is you-er
than you!”
• “A person’s a person,
no matter how
small.”
• “I meant what I said
and I said what I
meant.”

4. Q: So what makes Dr.
Seuss resonate and stick
with us throughout the
years?
A: “Virtually every page is
a cliff-hanger – you’ve got
to force them to turn it.”
– Dr. Seuss
• Here’s how to keep your brand’s content
compelling, memorable, and Suess-worthy:

5. Use What You Need
• Simplicity and flow are
what makes Dr. Seuss so
memorable and
compelling. While simple
words are easy, putting
them together to make a
catchy slogan (or blog
post) can be a challenge!
• Fortunately, you can get
help or advice from a
professional content
provider!

6. A Person’s a Person No Matter How Small
• Every customer
matters, so while
some of your content
will be targeted
towards niches, you
want to target the
masses as well.
• By doing this, you will
transform “D”
customers into “A”
customers

7. There is Power in Branding
• When you think of Dr.
Seuss, chances are
that rhymes schemes
and fun syntax
popped to mind.
• Likewise, how can
you give your brand a
powerful voice that is
distinguished and
resonates with the
market?

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marketing strategies applicable to
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