The content26 Guide to Amazon A+ Requirements

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• To make the most of your A+ pages, it’s important to plan.
• Images need to be the right size, resolution, and style. (Amazon will reject your submitted page if the images are too low-res or don’t show the product in the way they prefer.)
• And, most complicated of all, text must meet Amazon’s style and structure requirements. (You need to present the features and benefits of your products in a very particular way.)
• Without the ability to format text within a paragraph, some necessary parts of the A+ page become difficult or impossible to do.
• Footnotes: VC modules usually accommodate line breaks, so in most modules, you can add your required footnote at the end of the relevant paragraph
• The modules will let you paste a superscript number in, but it will show up in your text as a normal number. Using an asterisk is your best bet for WYSIWYG text.
• Symbols: special characters such as ® and ™ have always been rejected by Amazon. This remains true for both the templates and the Amazon Builds for You options.
• Links: you can’t include links in A+ module charts, and you can’t show just a row of images—the module requires that you include product text in the table below each image.
• It’s sometimes possible to include links in matrices via Amazon Builds for You—and some clients choose that option for just that reason.
• Image sizes can be tricky: it’s important to fill all the space available in module image slots (most of which are 300 pixels across.)
• However, Amazon does not accept too-large images, meaning it’s crucial to size your images to precisely the dimensions given in the module of your choice.
• *Exceptions: Standard Modules 6 and 7. These wider images function as banners and include text overlays.
• Text restrictions: Amazon restricts the format and content of product-page text. Your submitted pages will be rejected or changed if you include unsubstantiated claims, buzzwords, or superlatives.
• Conclusion: Amazon A+ pages are tricky. Amazon knows what they want in a product page, but they often won’t tell you what that is unless you submit a product page that doesn’t meet their standards.

Publicada em: Marketing

The content26 Guide to Amazon A+ Requirements

  1. 1. I - I The contentZ6 Guide to Amazon A+ Content Requirements
  2. 2. So you’ve decided to put A+ content on Amazon.
  3. 3. That ’s a grea idea.
  4. 4. Because enhanced content can. ..
  5. 5. Increase sales by 7 percent or more _i i i" i I fl! i / . ii»
  6. 6. Increase Amazon page views by 300-1 ,2OO percent @ @
  7. 7. And 60 percent of shoppers begin their product research on Amazon.
  8. 8. (To name just a few reasons! )
  9. 9. To make the most of your A+ pages, it’s important to plan.
  10. 10. For instance:
  11. 11. Images need to be the right size, resolution, and style. (Amazon will reject your submitted page if the images are too low—res or don’t show the product in the way they prefer. )
  12. 12. And, most complicated of all. ..
  13. 13. text must meet Amazon‘s style and structure requirements (You need to present the features and benefits of your products in a very particular way, )
  14. 14. Also:
  15. 15. Without the ability to format text within a paragraph, some necessary parts of the A+ page become difficult or impossible to do.
  16. 16. For instance:
  17. 17. VC modules usually accommodate line breaks, so in most modules, you can add your required footnote at the end of the relevant paragraph.
  18. 18. The modules will let you paste a superscript number in, but it will show up in your text as a normal number. Using an asterisk is your best bet for WYSIWYG text.
  19. 19. Special characters such as ® and TM have always been rejected by Amazon. This remains true for both the templates and the Amazon Builds for You options.
  20. 20. You can’t include links in A+ module charts, and you can’t show just a row of images—the module requires that you include product text in the table below each image.
  21. 21. lt’s sometimes possible to include links in matrices via Amazon Builds for You- and some clients choose that option for just that reason.
  22. 22. Image sizes can be tricky: it’s important to fill all the space available in module image slots (most of which are 300 pixels across. ) )I(
  23. 23. However, Amazon does not accept too-large images, meaning it’s crucial to size your images to precisely the dimensions given in the module of your choice.
  24. 24. *Exceptions: Standard Modules 6 and 7. These wider images function as banners and include text overlays.
  25. 25. Text Restrictions
  26. 26. Amazon restricts the format and content of product—page text.
  27. 27. Your submitted pages will be rejected or changed if you include:
  28. 28. r Unsubstantiated claims l A an lfi’orlc! ’s Erestiil
  29. 29. - Buzzwords ew-: fifi<n’4ly ahréfi wuihaéw
  30. 30. C ave at s The modules also make certain basics of the Amazon A+ page optional, which (we find) makes the product—detail page far less effective at boosting conversion and customer satisfaction.
  31. 31. For instance:
  32. 32. What’s in the Box? . This section was once standard in Amazon A+ pages. It tells customers what to expect in their packages, but it is not required in the modules.
  33. 33. (Which is too bad—it boosts customer confidence in ordering, and a clear explanation of what the customer will be receiving reduces return rates. )
  34. 34. Bulleted Product Highlights I-5 Some modules have a paragraph that defaults to bullets, referencing the once—standard Product Highlights section. This section is vital because it gives people a quick idea of your product’s top features. lt’s good for people who scan and for people doing a last double—check of features before ordering.
  35. 35. Conclusion Amazon A+ pages are tricky. Amazon knows what they want in a product page, but they often won’t tell you what that is unless you submit a product page that doesn’t meet their standards.
  36. 36. It can be hard to figure out on your own if you’re new to this.
  37. 37. But with a little preparation, you can better represent your products with great, smart product pages that give customers what they need.
  38. 38. You just need to keep these things in mind: nlmage format, size, anc! resolution -'r? 'ext that meets : I‘. n1azon’s requirements
  39. 39. The content26 Slideshow Takeaway
  40. 40. We’ll help you choose the modules that best suit your products and your available assets, and we can work with the limitations of each module to create an A+ page that helps you meet your e—commerce goals.
  41. 41. ( rrrz B Fl 5 (Q l . l T r , (r r. l. — A . — Jr — — — ‘i. F Good news: content26 has been helping clients get the most from Vendor Central’s A+ options since they were in limited release.
  42. 42. l A _ _. l _ _. l r :4 i ll i i ill Enhanced Content for Online l/ larketplaces Learn more about enhanced content on our blog http: //content26.com/ biog Visit our website http: //content26.com Thanks, and please share.

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