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Rural segmentation
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The presentation deals with the segmentation, targeting and positioning in rural markets
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Rural segmentation
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MODULE 5 SEGMENTING,
TARGETING, POSITIONING AND PRODUCT STRATEGY PRESENTED BY PRAVEEN PRABHU AND PARTHA SARTHI CHATTERJEE
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Segmentation Basis of
Segmentation
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Product Strategy Marketing
Mix Challenges 4Ps (Tools) 4As (Challenges) Product Acceptability Price Affordability Place Availability Promotion Awareness
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