An online survey of 19 respondents found that most would share their profile information with restaurants if there were limitations. Over 20% were opposed. The results indicate customers would provide data access to restaurants in exchange for promotions, faster service considering dietary restrictions, or to help restaurants better accommodate restrictions. This validates the hypothesis that customer profile data could incentivize restaurants to participate in a data sharing system.

1. Team Food Compass

2. Hypothesis
Restaurants will require customer profile
information and statistical data to participate
and/or share menu data.
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3. Online Surveys
We posed this hypothesis to approximately 19
respondents via an online survey.
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4. Team Food Compass

5. 78.9% (15/19) respondents to a survey indicated that they
would be open to sharing their profile information with
restaurants and businesses, based on certain limitations or
preconditions.
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6. 21.1% were opposed to any information sharing. This data
indicates that there exists market acceptance for a system
where customer referrals and access to customer data
(directly authorized by the customers) will drive
restaurants and business owners to participate in
providing input to enhance customer needs.
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7. 10.5% of respondents agreed to share profile information
if it results in speeding up of orders. This is attractive to the
restaurant as it can help streamline their workflow to allow
faster service. For example, having access to information
on dietary restrictions can help restaurants pre-process
orders from the moment the customer indicates they have
"checked in" at the restaurant.
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8. 26.3% of respondents agreed to share profile information
in exchange for promotions and incentives. Restaurants
regularly offer meal discounts and special offers, and
having access to direct customer data based on incentives
allows the restaurant to target specific demographics, and
qualitatively measure the impact of such promotions on
sales. It may also help businesses offer special incentives
to regular customers that are valued for their repeat
business.
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9. 26.3% of respondents agreed to share their dietary
restrictions with the restaurant. This has mutual benefits
for both the customer as well as the restaurant -- the
customer gets an assurance that the restaurant is able to
accommodate their requests, while the restaurant has
direct access to previously unavailable data that can help
them streamline their workflows related to specific dietary
restrictions, and/or expand their menu offerings to better
accommodate clients that they were previously unable to
service. These dietary restrictions include food allergies,
vegan/vegetarian or religion-restricted diets, and medical
dietary restrictions.
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10. Overview
The survey results validate the hypothesis that customer
profile data will be available as an incentive for restaurants
to participate and share menu data.
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11. Summary
Hypothesis Validated.
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