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Value of transparency in the
Supply Chain?
Rob E. Sinclair
Dec 16, 2013
@ConsciousBrands
Who are we
Purpose:!
‣ Activating Sustainability!
Mission:!
‣ To help support the transition of 1,000 brands from the old
economy to the new economy by 2020.!
Guiding Principles:!
‣ "How you do anything is how you do everything." and !
‣ "If you want to go fast go alone - if you want to go further go
together”
@ConsciousBrands
Collaborative Learning: !
Spiral Table™Initiative, Big ‘F’
facilitation. !
Strategic Action: !
Sustainability Sherpa, New economy
strategies and strategic planning, B-
Corp Certification!
Our Services
@ConsciousBrands
This is about the evolution of capitalism
@ConsciousBrands
It’s no longer just about good products
@ConsciousBrands
It’s about building a new sector of the
economy
@ConsciousBrands
The community of B Corps is
building a global movement that
will create a more inclusive and
sustainable economy.
875 B Corporations   	

60 Industries 	

29 Countries 	

1 Unifying Goal
B-Corp
@ConsciousBrands
B Corporations - Public Policy - Impact Investing
Our Old Thoughts
@ConsciousBrands
B Corporations - Public Policy - Impact Investing
B Corporations - Public Policy - Impact Investing
‣ Energy is infinite and cheap!
‣ There will always be enough room to dispose of all our
waste,!
‣ Humans are the primary species on earth; others are less
important, and many are irrelevant!
‣ Basic resources such as water and topsoil are unlimited.
If limits or problems are encountered, markets and new
technologies will re-allocate financial resource so we can
continue with our current ways of living and working.!
‣ Productivity and standardization are keys to economic
progress,!
‣ Economic growth and rising GDP are the best way to ‘lift
all boats’ and reduce social impact
Our Old Thoughts
@ConsciousBrands
Linking up   supply chain
@ConsciousBrands
Linking up   supply chain
Our inspiration
@ConsciousBrands
Where
@ConsciousBrands
@ConsciousBrands
Why?
who get paid for what?
@ConsciousBrands
Why?
@ConsciousBrands
Expose Video
Detox the Catwalk - Leaders
@ConsciousBrands
Detox the Catwalk - Greenwashers
@ConsciousBrands
Detox the Catwalk - Laggards
Brands owned: Calvin
Klein, Tommy Hilfiger,
Van Heusen, IZOD,
ARROW, Speedo, Olga,
Warner's, GH Bass & Co
Brands owned: Diesel,
Maison Martin Margiela,
Viktor & Rolf, Marni
Brands owned: Gap,
Banana Republic, Old
Navy, Piperlime, Athleta,
INTERMIX
@ConsciousBrands
Ask-BuyCott
@ConsciousBrands
Ask- Good Guide
@ConsciousBrands
B Corporations - Public Policy - Impact Investing
‣ Surf the flux. Live within our energy income by relying
on forms of energy that come from renewable sources
such as solar, wind, tidal, and bio-based inputs!
‣ Zero to landfill. Everything from cars and iPods to office
buildings and machines, is 100% recyclable,
remanufacturable or compostable.!
‣ We are borrowing the future from our children; we
have to pay it back. Our first responsibility is to leave a
healthy global biosphere for our children - their children’s
children...!
‣ In a global village, there is only one boat, and a hole
sinks us all.
New paradigm
@ConsciousBrands
PATAGONIA Video
The Future - What Industry can do
@ConsciousBrands
Flow of funds in a local economy
Project
http://ethicaltradeproject.org/Evaluation!
!
http://sourcemap.com!
http://cleanclothes.org!
www.goodguide.com/!
http://www.ethicalocean.com/content/trouble-
hood!
http://www.patagonia.com/us/footprint/!
www.bcorporation.net!
www.Reapcalgary.com!
http://huff.to/1cAQOIT !
How you do anything...
Rob E. Sinclair

ph: 403.697.9314

e: rob@consciousbrands.com 

t: @ConsciousBrands
Leaving thoughts
!31
To conspire means to
breath together
We Live in a world of
participation, not
consumption
It is always useful to find out what participants felt they
learnt from a session. Here!
is one method which could be used at the end of each
session.!
Ask the participants to think about or write down one thing
that:!
■ they learnt from the session (Head)!
■ they felt from the session (Heart)!
■ they will do as a result of the session (Hand)!
Encourage them to share their responses with the other
participants and yourself, and to take any written notes
home as a reminder to themselves.
How you do anything...
The Future - What consumers can do
Which are the key countries that produce garments?!
!
What does the label in your T-shirt tell you about where the product
was made?!
!
What does it mean in relation to the whole supply chain?!
!
What are the different processes involved in producing a T-shirt, from
growing cotton, to getting the T-shirt to a store?!
!
What is a supply chain?!
!
What is supply chain traceability?!
!
How are companies trying to get supply chain traceability? What are
the challenges?
@ConsciousBrands
B Corporations - Public Policy - Impact Investing
B Corporations - Public Policy - Impact Investing
Governance	

	

 	

 Accountability	

	

 	

 Transparency	

!
Workers	

 	

	

 	

 Job Growth	

	

 	

 Compensation & Benefits	

 	

	

 	

 Work Environment	

	

 	

 Employee Ownership	

!
Community	

 	

	

 	

 Suppliers	

	

 	

 Local	

	

 	

 Diversity	

	

 	

 Charity/Volunteerism
Environment	

 	

	

 	

 Energy Use	

	

 	

 Facilities	

	

 	

 Supply Chain	

	

 	

 Manufacturing	

!
+ Social Enterprise Business Models	

	

 Beneficial Products/Services	

	

 Targeting Underserved Communities	

	

 Beneficial Supply Chain	

!! 	

What is measured?
Appendix
The Good Companies
@ConsciousBrands
The Good Companies
@ConsciousBrands

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Linking up supply chain

  • 1. Value of transparency in the Supply Chain? Rob E. Sinclair Dec 16, 2013 @ConsciousBrands
  • 2. Who are we Purpose:! ‣ Activating Sustainability! Mission:! ‣ To help support the transition of 1,000 brands from the old economy to the new economy by 2020.! Guiding Principles:! ‣ "How you do anything is how you do everything." and ! ‣ "If you want to go fast go alone - if you want to go further go together” @ConsciousBrands
  • 3. Collaborative Learning: ! Spiral Table™Initiative, Big ‘F’ facilitation. ! Strategic Action: ! Sustainability Sherpa, New economy strategies and strategic planning, B- Corp Certification! Our Services @ConsciousBrands
  • 4. This is about the evolution of capitalism @ConsciousBrands
  • 5. It’s no longer just about good products @ConsciousBrands
  • 6. It’s about building a new sector of the economy @ConsciousBrands The community of B Corps is building a global movement that will create a more inclusive and sustainable economy. 875 B Corporations   60 Industries 29 Countries 1 Unifying Goal
  • 8. B Corporations - Public Policy - Impact Investing Our Old Thoughts @ConsciousBrands
  • 9. B Corporations - Public Policy - Impact Investing
  • 10. B Corporations - Public Policy - Impact Investing ‣ Energy is infinite and cheap! ‣ There will always be enough room to dispose of all our waste,! ‣ Humans are the primary species on earth; others are less important, and many are irrelevant! ‣ Basic resources such as water and topsoil are unlimited. If limits or problems are encountered, markets and new technologies will re-allocate financial resource so we can continue with our current ways of living and working.! ‣ Productivity and standardization are keys to economic progress,! ‣ Economic growth and rising GDP are the best way to ‘lift all boats’ and reduce social impact Our Old Thoughts @ConsciousBrands
  • 17. Why?
  • 18. who get paid for what? @ConsciousBrands
  • 21. Detox the Catwalk - Leaders @ConsciousBrands
  • 22. Detox the Catwalk - Greenwashers @ConsciousBrands
  • 23. Detox the Catwalk - Laggards Brands owned: Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo, Olga, Warner's, GH Bass & Co Brands owned: Diesel, Maison Martin Margiela, Viktor & Rolf, Marni Brands owned: Gap, Banana Republic, Old Navy, Piperlime, Athleta, INTERMIX @ConsciousBrands
  • 26. B Corporations - Public Policy - Impact Investing ‣ Surf the flux. Live within our energy income by relying on forms of energy that come from renewable sources such as solar, wind, tidal, and bio-based inputs! ‣ Zero to landfill. Everything from cars and iPods to office buildings and machines, is 100% recyclable, remanufacturable or compostable.! ‣ We are borrowing the future from our children; we have to pay it back. Our first responsibility is to leave a healthy global biosphere for our children - their children’s children...! ‣ In a global village, there is only one boat, and a hole sinks us all. New paradigm @ConsciousBrands
  • 28. The Future - What Industry can do @ConsciousBrands
  • 29. Flow of funds in a local economy Project
  • 31. Rob E. Sinclair ph: 403.697.9314 e: rob@consciousbrands.com t: @ConsciousBrands Leaving thoughts !31 To conspire means to breath together We Live in a world of participation, not consumption
  • 32. It is always useful to find out what participants felt they learnt from a session. Here! is one method which could be used at the end of each session.! Ask the participants to think about or write down one thing that:! ■ they learnt from the session (Head)! ■ they felt from the session (Heart)! ■ they will do as a result of the session (Hand)! Encourage them to share their responses with the other participants and yourself, and to take any written notes home as a reminder to themselves. How you do anything...
  • 33. The Future - What consumers can do Which are the key countries that produce garments?! ! What does the label in your T-shirt tell you about where the product was made?! ! What does it mean in relation to the whole supply chain?! ! What are the different processes involved in producing a T-shirt, from growing cotton, to getting the T-shirt to a store?! ! What is a supply chain?! ! What is supply chain traceability?! ! How are companies trying to get supply chain traceability? What are the challenges? @ConsciousBrands
  • 34. B Corporations - Public Policy - Impact Investing
  • 35. B Corporations - Public Policy - Impact Investing Governance Accountability Transparency ! Workers Job Growth Compensation & Benefits Work Environment Employee Ownership ! Community Suppliers Local Diversity Charity/Volunteerism Environment Energy Use Facilities Supply Chain Manufacturing ! + Social Enterprise Business Models Beneficial Products/Services Targeting Underserved Communities Beneficial Supply Chain !! What is measured? Appendix