Presenting at Pecha Kucha last Fall was one of my favourite speaking gigs ever. Normally I get asked to speak on sustainability + strategy stuff in the vein of consumers insight, innovation, defining a brand\'s sustainability story etc. For Pecha Kucha, it was simply: what\'s your story? what drives and inspires you? I riffed off my friend, NYC based artist Craig Damrauer\'s The New Math: Equations For Living.

1. Ci is a sustainability marketing consultancy
and think tank established in 2003.
We look through the lens of sustainability to
uncover opportunities that deliver on business
priorities.
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 1
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

2. How we work.
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 2
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

3. Who we work for
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 3
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

4. Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 4
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

5. Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 5
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

6. Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 6
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

7. The Beginning: circa 1999
HERSHEY
MADISON AVE TWIZZLERS
x KIT KAT + KIDS = DILEMMA
NYC
REESES
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 7
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

8. The Beginning
MORE + UNNECESSARY
COMMUNICATIONS SELLING
STRATEGIST + JUNK TO KIDS
= PUSHER
PROFIT
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 8
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

9. The Beginning
(HELP! + SO NOW WHAT?)
= Ci
PERSONAL + PROFESSIONAL
COMMITMENT TO SUSTAINABILITY
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 9
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

10. The Beginning
PAYING THE RENT + STILL LOVE BARNEYS MORE
=
FEAR + PROCRASTINATION PUSH
(ING)
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 10
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

11. The Beginning
(OPTIMISM +NAIVETE)
ENTREPRENEURSHIP =
LINE OF CREDIT
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 11
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

12. The Beginning
POSSIBILITY + BELIEF + BUSINESS AS A LEVER
Ci =
FIVE YEARS
ENTREPRENEURSHIP x STRONG FINGERNAILS
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 12
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

13. Driven By
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 13
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

14. We’re experiencing a cultural shift.
It’s not just the pendulum changing direction.
The pendulum is changing shape.
“We’re living in the American Dream and we’re drowning in it.
Marketing has done a great job and it’s getting better”
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 14
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

15. Driven + Inspired By
CONSIDERATION + ACTIONS +IMPACT
ANYTHING x COMMITMENT
POSSIBILITY =
NOTHING
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 15
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

16. Driven + Inspired By
AUTHENTICITY = INSIDE VOICE + OUTSIDE VOICE
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 16
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

17. Driven + Inspired By
INTEGRITY = (AGREEMENT + HANDSHAKE) - LAWYERS
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 17
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

18. Driven and Inspired By
5 35
CURIOSITY + CURIOSITY = CAREER
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 18
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

19. Driven and Inspired By
EXPERIENCE = (TEACHERS + MISTAKES + LESSONS)
X
GINKO BILOBA
Kierstin De West and Ci for Pecha Kucha,
JOURNEY AND INSPIRATION IN THE NEW MATH. 19
Vancouver, October 2008
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER

20. Driven and Inspired by
CHANGING THE EQUATION
www.morenewmath.com
www.itshappening.org
Kierstin De West and Ci for Pecha Kucha,
Vancouver, October 2008 www.assortedbitsofwisdom.com
JOURNEY AND INSPIRATION IN THE NEW MATH.
THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
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