This is the presentation I gave at Bend Webcam in October 2013. Focused on identifying KPI's for small businesses to monitor, manage and improve their online marketing efforts. Heavy emphasis on mobile/local performance.
If you don’t believe me – go back to pre-not-provided times and look at the huge diversity of keywords driving traffic to your most popular pages.Long tell is where the action is.
# 7 ranking factor for local and primary ranking factor for natural searchWarning – for businesses that are part of networks – in my industry Findlaw, Justia, LexBlog.
#2 competitive ranking factor for local
Note mention of Quality/Authority
#8 competitve ranking factor for local.
Note – this is NOT Free#5 competitive ranking factor for local
#3 competitive ranking factor for local.
Note – these can’t be star only reviewsREVIEW MANAGER DISCUSSIONReview best practices – attorneys nervous about reviews“put a plan into action for garnering reviews from your clients on Google + on a consistent basis”In office BAD to review#6 competitive review factor for local
Sometimes you don’t know if you are being spammy or not.
Living in a world of <not provided>
Marshall talking about content is dead – importance of using social to promote and push content.