This was the preso that I did for the Avvo Webinar - focused on 20 key metrics a law firm (or frankly, most small businesses) should focus on wrt to a successful online marketing campaign.
29. 13.Distance to Centroid ____
The centroid is NOT the center
of the city – it is the center of
that particular industry hub
within a city. – Mike Blumenthal
@ConradSaam
Atticus Marketing
If you don’t believe me – go back to pre-not-provided times and look at the huge diversity of keywords driving traffic to your most popular pages.Long tell is where the action is.
Living in a world of <not provided>
# 7 ranking factor for local and primary ranking factor for natural searchWarning – for businesses that are part of networks – in my industry Findlaw, Justia, LexBlog.
#2 competitive ranking factor for local
Avvo obvious one.
Google Places
Google Places
Verify You are listed correctly in these sources:
#3 competitive ranking factor for local.
Marshall talking about content is dead – importance of using social to promote and push content.