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How to pick the right development model
for your next mobile project
Conny Svensson | Managing Architect and Strategist Mobility
c.svensson@cgi.com | @connysvensson
dev:mobile 2013
Every project is different!Web vs Native is irrelevant!
• Target audience
• Time and budget
• Usage patterns
• Features
• Monetization
• Volume
• Maintenance
• Prioritization
Requirements and context
Technology is only one piece
5
Business User
Technology
We live in a multi-platform world!
20.0
40.0
60.0
80.0
20072008200910Q110Q210Q310Q411Q111Q211Q311Q412Q112Q212Q312Q413Q1
Android iOS Symbian Blackberry Bada Windows
Audience and industry
IOS ANDROID WINDOWS MOBILE
We live in a multi-device world!
12
13
Responsive
vs
Adaptive
][ + Multiple
Different usage patterns
14
PC
Tablet
Smartphone
Overlap
Lets get technical!
Mobile website
Hybrid
Responsive
Web app
Custom runtime
Native
Mobile platform
Cross compiling
Mixed hybrid
Lets go through them
one by one...
Mobile Web
Mobile Browser
HTML4/5
CSS2/3
JavaScript
Mobile Web Site
Mobile Browser
HTML5
CSS3
JavaScript
App Framework
Mobile Web App
Wrapper
HTML5
CSS3
JavaScript
App Framework
Bridge API
Hybrid App
Device API
Plugins
Responsive design
Responsive design
<style type="text/css">
#content {
   width:960px;
}
@media (min-width: 481px) and (max-width: 768px) {
   #content { width:740px; }
}
@media (min-width: 321px) and (max-width: 480px) {
   #content { width:450px; }
}
@media (max-width: 320px) {
   #content { width:290px; }
}
</style>
Responsive design
Frameworks
– 1140 CSS Grid
– 320 and Up
– Amazium
– Base
– Foundation
– Gumby
– Kube
– Skeleton
– Twitter Bootstrap
Mobile web site / Adaptive design
Mobile web site
Tools and services
– Mippin
– Mobify
– MobiSite Galore
– Mobstac
– Mofuse
– BMobilized
– Onbile
– Winksite
– Zinadoo
Mobile web app
Mobile web app
Frameworks
– DHTMLX Touch
– Dojo Mobile
– Jo
– jQuery Mobile
– Kendo UI
– Sencha Touch
– Sproutcore
– The M-Project
– Wijmo
wser
5
3
pt
b Site
Mobile Browser
HTML5
CSS3
JavaScript
App Framework
Mobile Web App
Wrapper
HTML5
CSS3
JavaScript
App Framework
Bridge API
Hybrid App
Device API
Plugins
Ob
C
Plat
Na
De
App
JavaScript
ActionScript
Java
C#
Framework API
Custom runtime
Device API
Runtime
Hybrid
Hybrid
PhoneGap / Cordova
It’s your own custom branded web browser!
Custom Runtime
App
JavaScript
ActionScript
Java
C/C++/C#
Framework API
Device API
Runtime
Custom Runtime
Runtimes / Bridges
– Flash / Air (ActionScript)
– MoSync (C/C++)
– Titanium (JavaScript)
– Xamarin (C#)
– Corona (Lua)
– RhoMobile (Ruby)
– Tabris (Java)
Cross compiling
– Codename One (Java)
– Java2ObjC (Java)
– XMLVM (Java)
Native
App
Java
Objective-C
C#
C/C++
Platform SDK
Device API
Native
Rule of three
App 1 App 2 App 3 App n
System 1 System 2 System 3 System n
Mobile platforms
39
Gartner Magic Quadrant April 2012
How do I choose?
Full capability
Partial capability
Single platform Multiple platforms
Native
Java/Obj-C/C#
Advanced UI
Fastest performance
Full access to platform
App store distribution Hybrid
HTML5/CSS3/JavaScript
Emulated native UI
Partial access to device
App store distribution
Web
HTML/CSS/JavaScript
No special tools or hardware
Desktop reusability
Limited access to device
Unrestricted distribution
Custom Runtime
Java/C#/JavaScript
Native UI / Custom UI
Partial access to device
App store distribution
Responsive
User experience and features
Resources
Mobile website
Web app
Native
Hybrid
Custom runtime
Mobile platform
There are no silver bullets!
AppDevMoPr (App Development Model Picker)
A tool helping you to choose the right
development model based on your needs
http://admp.cgilabs.se
B
ETA
Thank you!
Conny Svensson
c.svensson@cgi.com
@connysvensson

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"How to choose development model for your next mobile project" at dev:mobile 2013