Recommended
Recommended
More Related Content
What's hot
What's hot (10)
Similar to The Truth About Social TV: How Social Media is (and is not) Changing Entertainment
Similar to The Truth About Social TV: How Social Media is (and is not) Changing Entertainment (20)
Recently uploaded
Recently uploaded (20)
The Truth About Social TV: How Social Media is (and is not) Changing Entertainment
- 1. THE TRUTH ABOUT SOCIAL TV May 13, 2011 @christytanner Christy Tanner, EVP & GM TVGuide.com & TV Guide Mobile
- 2. QUESTION #1: WHAT MAKES A SHOW SOCIAL? Tweet your answers to @christytanner
- 3. WHAT’S YOUR ALL-TIME FAVORITE SHOW?
- 6. WHAT’S YOUR FAVORITE SHOW RIGHT NOW?
- 9. 23MUNIQUES TVGuide.com Source: Omniture
- 10. 225,000 full episodes TVGuide.com Video 120 sources Source: Flurry Analytics
- 11. 1.5MUNIQUES TV Guide Mobile 4MINSTALLS Source: Flurry Analytics
- 12. #1ENGAGEMENT TVGuide.com & TV Guide Mobile Source: Omniture & Flurry Analytics
- 13. HOW DOES TVGUIDE.COM CONNECT?
- 14. We connect entertainment fans with new, cool and useful products
- 15. We connect entertainment fans with each other 2.7mm+CHECK-INS Source: TVGuide.com internal reporting
- 16. We connect entertainment fans with inside scoop and experts
- 17. We connect professional content with personalized content “I hate Meredith, and I wish Derek would wise up and leave her already. What an insufferable woman!” -- chattypatra
- 18. THE TRUTH ABOUT SOCIAL TV
- 19. QUESTION #2: WHAT SHOW IS THIS? Tweet your answers to @christytanner
- 20. “My young son and I started watching _________ together many years ago … Now he is 18 and going off to college, and _________ is over. …
- 21. “…Over the years I became part of a group of otherwise diverse people that got seriously hooked on this show…
- 22. “… Besides this forum, I regularly discussed __________ with: my business partner, my son's friends, 2 kids that work at my local Starbucks, a neighbor, a major customer of my company, and the guy who put up my gutters last summer.”
- 23. WHAT IS NEW ABOUT SOCIAL TV?
- 24. New tools, technology & platforms are enabling faster connections
- 25. Even better:talent, producers and networks are becoming social – fast.
- 26. The most social shows are NOT the highest-rated 26 Sources: The Nielsen Company Broadcast Ranking Report- Network Primetime Households - season premiere to date for the 2010 - 2011 season through 04/24/11 & TVGuide.com internal reporting
- 27. What are you doingon Twitter and Facebookwhile you’re watching TV?
- 28. TVGuide.com users said: Source: TVGuide.com survey, April 2011, 1586 respondents
- 29. MashCon attendees said: Source: Survey of Mashable Connect attendees, May 2011
- 30. When do you talk about your favorite shows on Twitter and Facebook?
- 31. TVGuide.com users said: Source: TVGuide.com survey, April 2011, 1586 respondents
- 32. MashCon attendees said: Source: Survey of Mashable Connect attendees, May 2011
- 33. Are you watching more live TV to avoid spoilers?
- 34. Yes, there’s nothing worse than a social spoiler. 20% Source: TVGuide.com survey, August 2010, 2737 respondents
- 35. How do you interact with content creators onTwitter and Facebook?
- 36. Source: TVGuide.com survey, April 2011, 1586 respondents
- 37. Why do you share what you’re watching?
- 38. Source: TVGuide.com survey, April 2011, 1586 respondents
- 39. WHAT MAKES A SHOW “SOCIAL”?
- 42. “… I have so enjoyed reading the comments and predictions of the posters here. …
- 43. “… It makes me curious who and where all you guys live, what your “real life” is all about …
- 44. “… and are you as melancholy as I am today?”
- 47. WHAT’S NEXT FOR SOCIAL TV?
- 48. Prediction #1: Show concepts will become more social
- 49. Prediction #2: Social behavior will become professionalized
- 50. Prediction #3: Social engagement will (finally) make Hollywood digital
- 51. THANK YOU @christytanner Christy Tanner, EVP & GM TVGuide.com & TV Guide Mobile