A workshop presented at KM World 2010 in Washington, DC.

1. Social Media
Inside the Enterprise:
Blogs,Wikis,Video & Microblogging
by Connie Crosby @conniecrosby
KM World 2010 Tag: #kmw10
Washington, DC
November 15, 2010

2. intros

4. • social media

5. • social media
• social networking

6. • social media
• social networking
• Web 2.0

7. • social media
• social networking
• Web 2.0
• Enterprise 2.0

8. • social media
• social networking
• Web 2.0
• Enterprise 2.0
• social intranet

9. Today’s Roadmap
• The New Tools
• Tying Back to Your Strategies & Goals
• The Challenges
• Getting Started

10. The New Tools

11. Enterprise microblogging
=
Twitter for the intranet

12. Microblog - SocialCast

13. Microblog - Present.ly

14. Microblog - Yammer

15. Blogs = internal
communication channels

16. Blogs - WordPress.org

17. Blogs - MS SharePoint
http://blogs.msdn.com/sharepoint/

18. Wikis = easy-to-edit
webpages

21. Wikis - simple databases

22. Behind the scenes: discussion, debate

23. Behind the scenes: full revision history; ability to revert

24. Behind the scenes: all authors & their changes tracked

25. Wiki Platforms
...inside the Enterprise
• Confluence
• TikiWiki
• Media Wiki
• MS SharePoint
• ThoughtFarmer
• ...and many more!

26. • sharing information that changes frequently
• enabling everyone to post
• collaboration among team members
• building consensus
• coordinating activities (esp. administrative)

27. Reduces email, lost
notes, files & decisions

28. Podcasts = internal
audio/video
communication channel

29. Podcast - connecting the sales force
Altana Pharma - Ron’s Podcast (at 9:34 - courtesy iStudio Insight Podcast)

30. Video =
capture talks, events,
training, organizational
culture

31. Video - internal communications
Chad Boeninger’s video http://libraryvoice.blip.tv/

32. Video - Professional Development
http://www.mpha.mb.ca/videodvds.htm

33. Screencasts =
training tutorials, skills
development

34. Screencasts: skills development
http://library.queensu.ca/help/guides

35. Screencasts: Camtasia
http://www.techsmith.com/camtasia.asp

36. Screencasts: Adobe Captivate
http://www.adobe.com/products/captivate/

37. social intranets

38. Social networks: ThoughtFarmer

39. Social networks: ThoughtFarmer
internal
groups
direct
reports

40. Social networks: ThoughtFarmer
documents
created
favourite
documents

41. Social networks: ThoughtFarmer
recent
contributions to
the intranet

42. Booz Allen’s Hello
Source: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,”
Mark Fidelman, MindTouch blog, May 18, 2010

43. Booz Allen’s Hello
Source: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,”
Mark Fidelman, MindTouch blog, May 18, 2010

44. Here We Go!
RSS feeds

45. XML code
Source: http://www.w3schools.com/XML/
xml_examples.asp

46. Find the feed - e.g. http://www.legalpubs.ca/

47. Find the feed - e.g. http://www.legalpubs.ca/

48. Add to feed reader or copy the feed URL

49. Other RSS feed sources
• blogs
• news sources
• publication websites
• subscription services - search results
• Google News search results
• Twitter feeds

50. Google News search - RSS at bottom of page

51. No feed available? Create one -
Dapper http://www.dapper.net/open/

52. Google Reader

53. Organize RSS feeds in Google Reader
& tag items

54. Under “Manage Subscriptions” > “Folders and Tags” -
click on “private” for tag Banking

55. Sharing options - public page, email or
add clip (widget) to your web pages

56. Sharing page - “Banking” - dedicated URL & feed

57. Yahoo! Pipes

58. Yahoo! Pipes - http://pipes.yahoo.com -
simple sample feed aggregation

59. Fetch RSS Feeds
Yahoo! Pipes - http://pipes.yahoo.com -
simple sample feed aggregation

60. Sort feeds by
date
Yahoo! Pipes - http://pipes.yahoo.com -
simple sample feed aggregation

61. Show
only 20 results
Yahoo! Pipes - http://pipes.yahoo.com -
simple sample feed aggregation

62. final output
(RSS feed)
Yahoo! Pipes - http://pipes.yahoo.com -
simple sample feed aggregation

63. Running the results inside Yahoo! Pipes

64. Various options for using the results

65. • pull together feeds
• filter results
• create a custom search
• make results available by email

66. Widgets

67. Yahoo! Pipes - use one of their badges

68. Customize your widget

69. Customizing - test different settings

70. Ask for embed code (HTML code)

71. Add the widget HTML code to a page

72. Grab code & feed info through widgets
e.g. JD Supra widget

73. e.g. Mag.ma - feed of favourite videos

74. Why not...

75. ...Create your own current awareness dashboard

76. ...Create subject-specific pages with feeds

77. Why?
Photo: ddrccl http://www.sxc.hu/photo/1172789

78. Tie Back to Your
Strategies & Goals

79. Marketing/
Communications
• communicating from the top down
• getting staff on board
• keeping a wide-spread sales force on
message

80. Human Resources
• recruiting
• employee on-boarding
• training
• employee work satisfaction
• retention

81. Library & Research
• current awareness
• aggregation of resources
• shared work/research space

82. Professional Development
• peer-to-peer support
• connecting with colleagues, experts,
mentors
• attending seminars in different times, places
(webinars, livestreaming)
• learning on demand

83. Knowledge Management
• encourage culture of sharing, collaboration
• retaining content/knowledge
• avoiding corporate knowledge locked away
in email
• sharing knowledge for succession purposes

84. Enterprise-wide
• intranet platform
• develop policy collaboratively
• engaging everyone

85. what are y!r
concerns?

86. Some Concerns
• resources available • languages
• privacy • security
• accessibility • culture
• records management • change management

87. http://www.socialsignal.com/cartoon
used under Creative Commons

89. Getting Started

90. Start simple
& build on
success

91. Fail early, fail often
(safe fail)

92. Will your group culture
support it?

93. gapingvoid.com
Choose appropriate tools

94. Start with a pilot project

95. Choose appropriate
platform

96. Determine requirements
hosted or on your own server?
in the cloud or inside the firewall?
history of changes needed?
authority levels for individual pages?
WYSIWYG editor?

97. selection - wikimatrix.org

98. wiki choice wizard

99. wiki choice wizard

100. wizard - feature comparison

101. Architecture,
layout, design

102. Avoid
“empty disco” syndrome

103. Content - create,
prepare, migrate

104. Governance:
designate
a gardener

105. Create a sharing culture

106. Questions?

107. Selected Resources (1/2)
• “Implementing Enterprise 2.0 at Booz Allen: The Series,” by Bill Ives,
Portals and KM blog, January 20, 2010.
http://billives.typepad.com/portals_and_km/2010/01/implementing-
enterprise-20-at-booz-allen-the-series.html
• Judith Lamont, “Managing the Web 2.0 Life Cycle,” KM World Magazine,
July/August 2009, Vol. 18, Issue 7.
http://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=54976
• “MindTouch Says Hello to Booz Allen’s Next Generation Enterprise 2.0
Intranet,” by Mark Fidelman, Mindtouch blog, May 18, 2010
http://www.mindtouch.com/blog/2010/05/18/mindtouch-says-hello-to-
booz-allens-next-generation-enterprise-2-0-intranet-2/
• “Navigating the Enterprise 2.0 Highway,” by Heather Colman, LLRX, May
26, 2009.
http://www.llrx.com/features/enterprisehighway.htm

108. Selected Resources (2/2)
• The Social Intranet, by Oscar Berg, Acando Consulting,
http://www.slideshare.net/marknadsstod/the-social-intranet
• Social Media Survey 2010, Optix Solutions
http://www.optixsolutions.co.uk/social-media-survey-2010/
• “Walton Smith [of Booz Allen] speaks about using social media to change
communication norms in the Workplace,” World News
http://wn.com/walton_smith_speaks_about_using_social_media_to_change_communication_norms_in_the_workplace
• Wiki Patterns by Stewart Mader (book and website) http://
www.wikipatterns.com
• WikiMatrix http://www.wikimatrix.org/
• Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott
and Anthony D. Williams

109. Effective Blogging for Libraries
by Connie Crosby
The Tech Set series,
Neal-Schuman Publishing
March 2010
http://www.neal-schuman.com/bdetail.php?isbn=9781555707132

110. Thank you!
Connie Crosby
Crosby Group Consulting
http://crosbygroup.ca
connie@crosbygroup.ca
416-919-6719
@conniecrosby

111. Image Credits
• “Web 2.0 - MediaWiki” by M. Gifford - Flickr - used under Creative Commons -
http://www.flickr.com/photos/mgifford/2985624260/
• “Tools” by Batega - Flickr - used under Creative Commons -
http://www.flickr.com/photos/batega/1596898776/
• “Baby. Bathwater.” Noise to Signal cartoon by Rob Cottingham - used under Creative Commons
http://www.socialsignal.com/cartoon
• “Idle Chatter” by Shareski - Flickr - used under Share-Alike Creative Commons -
http://www.flickr.com/photos/shareski/3368192995/
• Image of business woman used under standard stock.xchng license
http://www.sxc.hu
• “goal” by D’Arcy Norman - Flickr - used under Creative Commons -
http://www.flickr.com/photos/dnorman/3210880223/
• “A lot of networking going on..” by Jacob Bøtter - Flickr - used under Creative Commons -
http://www.flickr.com/photos/jakecaptive/15792280/
• The Web 2.0 thing (cartoon) - Hugh McLeod - gapingvoid.com

112. Image Credits
• “L'espace internet du musée de la Communication (Berlin)” by dalbera - Flickr - used
under Creative Commons
http://www.flickr.com/photos/dalbera/2738451853
• “Emerging Beauty” by timsamoff on Flickr - used under Creative Commons -
http://www.flickr.com/photos/timsamoff/106779233/
• “Simplicity” by subodev - Flickr - used under Creative Commons
http://www.flickr.com/photos/suvodeb/3188700716/
• “The rave” by leocub - used under standard stock.xchng license -
http://www.sxc.hu/photo/772418
• “.|Unique|.” by clix http://www.sxc.hu/photo/923718 - used under stock.xchng standard
licensing
• “Dr. Dirt in his garden” by Natalie Maynor - Flickr - used under Creative Commons
http://www.flickr.com/photos/nataliemaynor/446709701/
• Image of Connie Crosby - all rights reserved, Rannie Turingan. Used with permission
http://www.flickr.com/photos/photojunkie/4378782274