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Social Media & Mobile
    Use in Canada:
a demographic snapshot
        by Connie Crosby
     Crosby Group Consulting
           January 2012
Connie’s Disclaimer

This is a brief snapshot put together from various
       sources, created for general interest.

 Please note because this was compiled from a
   number of sources, these numbers are not
 scientific. Additional sources of data should be
  sought to confirm numbers given here before
   using them for business planning purposes.
LinkedIn

• “world largest professional network”
• more than 120 million members
• Canada: 4 million members


                         Source: LinkedIn, August 2011
                     3
Myspace
• over 150 million users (according to
  Myspace)
• 38 million (according to Canada.com)
• “Generation Y” (10-30 yr old) is target
  audience
• sold by Rupert Murdoch’s News Corp in
  June to Specific Media for just $35 million

                    Source: Myspace, June 2011 and
                         Canada.com, April 8, 2011
                      4
Twitter
• Over 200 million users (100 million “active”
  users)
• 200 million messages (“tweets”) sent per
  day
• 13.7% of Canadians are active users
              Sources: Twitter, June & September 2011
                    and Digital Journal, December 2010
                      5
Facebook
• more than 500 million active users
• (almost 700 million according to Inside
  Facebook)
• 50% log in on any given day
• Canada: 16.8 million users
                  Sources: Facebook, August 2011
                 and Inside Facebook, June 12, 2011
                      6
YouTube

• Canada: 17.6 million active users
• 71% of Canadian Internet users versus 55%
  of US Internet users
• 2 billion videos viewed by Canadians in
  November 2010


                     Source: comScore, January 2011
                     7
Google Plus
• launched end of June 2011 in closed beta
• open beta in September 2011
• 18-35 year olds largest demographic
• reached 20 million users after 3 weeks;
  67 million by November 2011
• over 800k Canadian users after 3 weeks
                         Sources: comScore, July & Dec
                            2011, Google Plus blog
                     8
Use in Canada
                    (millions of users active in the past month)


                                                                           20



                                                                          15



                                                                          10



                                                                      5

          Google+
                     LinkedIn                                         0
                                  Twitter
                                                Facebook
                                                            YouTube

Note: data from various sources             9
Global mobile use

• 5.3 billion mobile subscribers
• or 77% of the world’s population
• growth is being led by India and China

                             Source: mobiThinking, June 2011
    http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

                             10
Mobile in Canada
• 25 1/2 million mobile phone subscribers
• 10 million own smart phones
• 29% of mobile phone users visit social
  networking sites from the mobile devices

                         Source: Canadian Wireless
                      Telecommunication Association,
                        December 2011; comScore
                             September 2011
                     11
Use in Canada
           (millions of users active in the past month)


                                                                    30



                                                                   23



                                                                   15



                                                               8

Google+
          LinkedIn
                     Twitter                                   0
                               Facebook
                                          YouTube
                                                      Mobile

                                 12        Note: data from various sources
Thank you!
           Connie Crosby
Crosby Group Consulting
    http://crosbygroup.ca
 connie@crosbygroup.ca
            416-919-6719
          @conniecrosby
           @crosbygroup



                        13

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Social Media and Mobile Use in Canada: a demographic snapshot - January 2012

  • 1. Social Media & Mobile Use in Canada: a demographic snapshot by Connie Crosby Crosby Group Consulting January 2012
  • 2. Connie’s Disclaimer This is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientific. Additional sources of data should be sought to confirm numbers given here before using them for business planning purposes.
  • 3. LinkedIn • “world largest professional network” • more than 120 million members • Canada: 4 million members Source: LinkedIn, August 2011 3
  • 4. Myspace • over 150 million users (according to Myspace) • 38 million (according to Canada.com) • “Generation Y” (10-30 yr old) is target audience • sold by Rupert Murdoch’s News Corp in June to Specific Media for just $35 million Source: Myspace, June 2011 and Canada.com, April 8, 2011 4
  • 5. Twitter • Over 200 million users (100 million “active” users) • 200 million messages (“tweets”) sent per day • 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 5
  • 6. Facebook • more than 500 million active users • (almost 700 million according to Inside Facebook) • 50% log in on any given day • Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 6
  • 7. YouTube • Canada: 17.6 million active users • 71% of Canadian Internet users versus 55% of US Internet users • 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 7
  • 8. Google Plus • launched end of June 2011 in closed beta • open beta in September 2011 • 18-35 year olds largest demographic • reached 20 million users after 3 weeks; 67 million by November 2011 • over 800k Canadian users after 3 weeks Sources: comScore, July & Dec 2011, Google Plus blog 8
  • 9. Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTube Note: data from various sources 9
  • 10. Global mobile use • 5.3 billion mobile subscribers • or 77% of the world’s population • growth is being led by India and China Source: mobiThinking, June 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 10
  • 11. Mobile in Canada • 25 1/2 million mobile phone subscribers • 10 million own smart phones • 29% of mobile phone users visit social networking sites from the mobile devices Source: Canadian Wireless Telecommunication Association, December 2011; comScore September 2011 11
  • 12. Use in Canada (millions of users active in the past month) 30 23 15 8 Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 12 Note: data from various sources
  • 13. Thank you! Connie Crosby Crosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby @crosbygroup 13