Chief Marketing Officer Outsourcing

1. Chief Marketing Officer
Outsourcing
Sivaram Ramaswamy

2. Executive Summary
Sivaram is a Chief Marketing Officer and
an experienced pragmatic technology
executive who partner with entrepreneurs,
venture-backed firms and established
companies who require marketing
leadership at pivotal times. Sivaram
provides a high quality and cost effective
approach to manage your marketing
investment and interim marketing
leadership.

3. Why not outsource your CMO
function?
Even you don’t have a CMO function you are
undoubtedly doing something to dig up more customers
and business. it is likely that your marketing is sporadic at
best with gaps in strategy and tactics; key messages,
choice of initiatives, coordination across marketing
activities, timing and execution of marketing efforts and
follow up. May be you have got one or more mid or lower
tier marketing type FTEs who are really missing the
leadership needed to get any results from your overall
marketing approach or may be your head of marketing
(CMO title or not) is just not getting the job done. You
need someone to lead up your marketing charge. What if
your company really need a CMO but you don’t have
time to recruit one and you are not quite ready to pay the
big bucks that it is going to take to find and pay a hot-
level executive.

4. Services
Marketing Strategies
1.
Tactical Market Planning
2.
Product Marketing
3.
Electronic Marketing
4.
Market Operations
5.

5. Marketing Strategies
Positioning
1.
Messaging
2.
Plan review / development
3.
Sales alignment review
4.
Communications strategy
5.
Pricing analysis
6.
Research
7.

6. Tactical Market Planning
Communication plan
1.
Lead generation plan
2.
Sale support plans
3.
Product marketing plans
4.

7. Product Marketing
Product roadmap
1.
Product definition
2.

8. Electronic Marketing
CRM implementation and optimization ie. Salesforce.
1.
Demand generation software ie. Eloqua
2.
Email marketing
3.
Website review
4.

9. Market Operations
Advertising
1.
Analyst relation
2.
Articles
3.
Business development
4.
Collateral development
5.
Competitive analysis
6.
Case studies
7.
Demos
8.
Direct mail
9.
Events
10.
User groups
11.
Advisory groups
12.
Trade show
13.
Media buying
14.
Presentation develop, design and creation
15.
Reference programs
16.

10. Questions and Answers

11. Thank You
Email: sivaram.ramaswamy@bigstring.com / connectsivaiyer@gmail.com
Phone: +919959389996 / +919966779062
Blog: chiefmarketingofficeroutsourcing.blogspot.com
URL: sites.google.com/site/cmooutsourcing